Scott Hume
  • Male
  • River Forest, IL
  • United States
  • BurgerBusiness.com
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  • Brittany Russell
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Scott Hume's Page

Latest Activity

Scott Hume and FohBoh are now friends
Aug 8, 2012
Patrick Wilson commented on Scott Hume's blog post If You Have Nothing to Say, Discount?
"Too true. We've lost a lot of our lunch sandwich business to discounters (Subway, Tim Horton's and Quiznos - all near by). Problem is, we have difficulty (on a very small [read:no] budget) letting Customers know that they are comparing…"
Dec 29, 2010
Scott Hume posted a blog post

If You Have Nothing to Say, Discount?

I’m old enough to remember not only that there once were just three main broadcast television channels but also that programming wasn’t always 24/7. If CBS or NBC didn’t have a program to fill the 8 p.m. slot on Tuesday night, the network simply went quiet and blank. But television, like nature, abhors a vacuum and the broadcast channels and cable channels that later joined them quickly understood there’s no ad revenue in a blank screen so programming—good, bad and in between—fills every…See More
Dec 29, 2010
Scott Hume posted a blog post

New-Concept Courage Makes a Comeback

Often we don’t pay attention to personnel announcements unless we know the people involved, but I was struck recently by Johnny Rockets’ announcement naming Cris Pangan as its executive director of development. If you missed it, the company said his mandate will be to “lead the innovation of several new concepts.”I don’t know Mr. Pangan, but his appointment is good news for an industry that for the past several years hasn’t had the courage to spawn new menus let alone new concepts. That is…See More
Dec 15, 2010
Scott Hume's blog post was featured

Toying with our health

Let’s hope the San Francisco Board of Supervisors saw the news out of The NPD Group this week. The researcher announced that it tracking studies find a decline over the past decade in consumers ordering some high-calorie or high-fat foods such as carbonated soft drinks, fried chicken, hot dogs and french fries. At the same time, consumption of items such as fruit and yogurt has been rising.That’s right, we are making wiser eating choices all on our own, without pretentious, invasive and…See More
Dec 2, 2010
Scott Hume posted a blog post

Toying with our health

Let’s hope the San Francisco Board of Supervisors saw the news out of The NPD Group this week. The researcher announced that it tracking studies find a decline over the past decade in consumers ordering some high-calorie or high-fat foods such as carbonated soft drinks, fried chicken, hot dogs and french fries. At the same time, consumption of items such as fruit and yogurt has been rising.That’s right, we are making wiser eating choices all on our own, without pretentious, invasive and…See More
Dec 1, 2010
Bob Fiddler commented on Scott Hume's blog post One More Brand Lesson
"People are unpredictable and so is social media. That's what makes it so frightening and/or interesting and/or valuable, depending on your point of view. You can't test a virtual LTO in the social media world; you have to put the real…"
Nov 21, 2010
Scott Hume's blog post was featured

One More Brand Lesson

In my previous Fohboh post, I outlined five lessons to be learned from McDonald’s marketing for McRib. One was “Consumers, not you, own your brand.” I still think that’s true, but apparently I should have phrased it “Consumers, not you, own your brand, so let’s be careful out there.”Social networks are egalitarian and therefore ripe for abuse. As every democracy learns, there are some citizens who waste their votes or refuse to take seriously democratic ideals. In social media terms this means…See More
Nov 18, 2010
Scott Hume posted a blog post

One More Brand Lesson

In my previous Fohboh post, I outlined five lessons to be learned from McDonald’s marketing for McRib. One was “Consumers, not you, own your brand.” I still think that’s true, but apparently I should have phrased it “Consumers, not you, own your brand, so let’s be careful out there.”Social networks are egalitarian and therefore ripe for abuse. As every democracy learns, there are some citizens who waste their votes or refuse to take seriously democratic ideals. In social media terms this means…See More
Nov 17, 2010

Non-Operator
Bj Strawter commented on Scott Hume's blog post Five Lessons to Learn From McRib
"Nice article Scott. I agree that the McRib is mysterious. In being such, McDonalds get all kinds of free publicity every time they offer it. Rolling it out nationally is not a bad thing, considering it is for a limited time only. Thanks for taking…"
Nov 4, 2010
Scott Hume and Brittany Russell are now friends
Nov 3, 2010

Non-Operator
Keith Bernhardt commented on Scott Hume's blog post Five Lessons to Learn From McRib
"I seldom eat at McDonald's, but have always wondered why McRib was only offered as a limited time item, and not a major part of the menu, like Filet o Fish, Qtr pounder etc. Insightful article, Scott. Like the Coors analogy."
Nov 3, 2010
Scott Hume posted a blog post

Five Lessons to Learn From McRib

As you’ve undoubtedly heard, McRib is back at McDonald’s this week. And for the first time, the gloppy McRib pork sandwich is a limited-time offer nationally rather than just in a few locales.This strategy is a mistake, I think. There are several marketing lessons to be learned from the amazing, nearly-30-year reign of McRib and the first is that there is value in scarcity. When I was young, the most revered beer brand was Coors largely because it wasn’t sold here in Chicago. Brewed in…See More
Nov 3, 2010
Marcus Guiliano left a comment for Scott Hume
"Hello Scott, Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings. Marcus Guiliano Chef on a Mission"
Nov 1, 2010
Scott Hume updated their profile
Oct 28, 2010
Scott Hume updated their profile photo
Oct 28, 2010

Profile Information

Title
Editor
Company
BurgerBusiness.com
Website
http://www.BurgerBusiness.com
Twitter Handle
BurgerBusiness
What best describes my company
Other
Interests
Discovering New Food, Discovering New Wines, Locavore
Biography
Scott Hume has been a business and feature writer and editor for more than 30 years. Currently he is a freelance writer and editor of the blog BurgerBusiness.com, which covers burger-menu restaurants. He spent 10 years as an editor at Restaurants & Institutions magazine and was editor-in-chief when he left the magazine in 2008. He earlier served as editor of the Midwest edition of Adweek magazine and as Chicago Bureau Chief of Advertising Age magazine. He received a B.A. from Denison University in Ohio and an M.A. in English Literature from the University of Chicago, where he also devoted two years to doctoral studies.

Scott Hume's Blog

If You Have Nothing to Say, Discount?

I’m old enough to remember not only that there once were just three main broadcast television channels but also that programming wasn’t always 24/7. If CBS or NBC didn’t have a program to fill the 8 p.m. slot on Tuesday night, the network simply went quiet and blank. But television, like nature, abhors a vacuum and the broadcast channels and cable channels that later joined them quickly understood there’s no…

Continue

Posted on December 29, 2010 at 3:00am — 2 Comments

New-Concept Courage Makes a Comeback



Often we don’t pay attention to personnel announcements unless we know the people involved, but I was struck recently by Johnny Rockets’ announcement naming Cris…

Continue

Posted on December 15, 2010 at 4:00am

Toying with our health

Let’s hope the San Francisco Board of Supervisors saw the news out of The NPD Group this week. The researcher announced that it tracking studies find a decline over the past decade in consumers ordering some high-calorie or high-fat foods such as carbonated soft drinks, fried chicken, hot dogs and french fries. At the same time, consumption of items such as fruit and yogurt has been…

Continue

Posted on December 1, 2010 at 3:00am

One More Brand Lesson

In my previous Fohboh post, I outlined five lessons to be learned from McDonald’s marketing for McRib. One was “Consumers, not you, own your brand.” I still think that’s true, but apparently I should have phrased it “Consumers, not you, own your brand, so let’s be careful out there.”…

Continue

Posted on November 17, 2010 at 4:30am — 1 Comment

Comment Wall (2 comments)

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At 8:15am on November 1, 2010, Marcus Guiliano said…
Hello Scott,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano
Chef on a Mission
At 11:34am on October 26, 2010,
Non-Operator
FohBoh
said…
Welcome Scott! Happy to have you!
 
 
 

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