Have you noticed lately that the bar has been raised? Good enough just isn't good enough any more. Seth Godin is the wildly popular author of such marketing books as Purple Cow.
The main idea behind Purple Cow is to stand out in your field (no pun intended). In other words if you want to be successful, you need to be Remarkable.
Is your restaurant remarkable? You might have great food and great service but is your restaurant worth talking about
? What do… Continue
Posted on February 25, 2008 at 5:17pm — 7 Comments