Roy MacNaughton
  • Male
  • Bellingham, WA and Victoria, BC
  • United States
  • Restaurant Marketing for Free.com
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Roy MacNaughton's connections

  • Willis Mills
  • Connie, One Fat Frog
  • Darius Goins
  • Rick Greene
  • John R. Hendrie
  • John Dumbrille
  • Sarah
  • Erle Dardick
  • Keith  Bernhardt
  • Libby Tucker-beer2buds/promobomb
  • David Mark
  • Jason Cummins
  • Norbert Marrale
  • Dinersfeedback.com
  • Joe Fernandez
 

Roy MacNaughton's Page

Latest Activity


Non-Operator
Kathleen DeMarche Carando joined Roy MacNaughton's group
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Marketing For Food Service & Hospitality Associations

Let's talk about how to market TO and how TO ACQUIRE operator-members; to the general public; and to government: to support and protect our industrySee More
Apr 10, 2013

Non-Operator
David Reisinger joined Roy MacNaughton's group
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Marketing for Chef-Owner/Independent Restaurants

Often the Chef-Owner has no time for 'Marketing". S/he is too busy in the BOH or under the hoods. This group offers' marketing help' to this unique group of heros...See More
Feb 26, 2013

Non-Operator
Steve Brown commented on Roy MacNaughton's group Marketing for Chef-Owner/Independent Restaurants
" You created it, let them rave about it before they leave! "
Feb 4, 2013

Non-Operator
Steve Brown joined Roy MacNaughton's group
Thumbnail

Marketing for Chef-Owner/Independent Restaurants

Often the Chef-Owner has no time for 'Marketing". S/he is too busy in the BOH or under the hoods. This group offers' marketing help' to this unique group of heros...See More
Feb 4, 2013
ERIC QUINN HARGROVE joined Roy MacNaughton's group
Thumbnail

Marketing for Chef-Owner/Independent Restaurants

Often the Chef-Owner has no time for 'Marketing". S/he is too busy in the BOH or under the hoods. This group offers' marketing help' to this unique group of heros...See More
Aug 7, 2012
ERIC QUINN HARGROVE joined Roy MacNaughton's group
Thumbnail

Marketing For Food Service & Hospitality Associations

Let's talk about how to market TO and how TO ACQUIRE operator-members; to the general public; and to government: to support and protect our industrySee More
Aug 7, 2012

Non-Operator
Matthew Pryor joined Roy MacNaughton's group
Thumbnail

Marketing for Chef-Owner/Independent Restaurants

Often the Chef-Owner has no time for 'Marketing". S/he is too busy in the BOH or under the hoods. This group offers' marketing help' to this unique group of heros...See More
Jun 29, 2012
Ivan Collins joined Roy MacNaughton's group
Thumbnail

Marketing for Chef-Owner/Independent Restaurants

Often the Chef-Owner has no time for 'Marketing". S/he is too busy in the BOH or under the hoods. This group offers' marketing help' to this unique group of heros...See More
Jun 3, 2012

Profile Information

Title
Owner Operator
Company
Restaurant Marketing for Free.com
Website
http://www.restaurantmarketingforfree.com (get the free e-book)
What best describes my company
Not Applicable
Interests
Making Friends, Networking, Other
Personal Quote
"Take Care.....Give Care"
Biography
Roy MacNaughton has more than thirty years of international business experience.

He has lived and worked in Canada, the USA, the UK, The Bahamas, Trinidad & Tobago, and Australia. He graduated from Toronto’s Ryerson University in Hotel, Restaurant and Tourism Management, then worked in the daily operations side of the restaurant, resort hotel, fast food (QSR) and supply side of the hospitality industry.

He opened the very first Australian Burger King; and helped launch both KFC and Pizza Hut while in Sydney. He then served as the National Food Services Manager for the largest retailer in the Southern Hemisphere, based in Melbourne, later Adelaide.

Roy returned to school at age 29 to acquire his MBA. Within one year, he went on to establish his own firm, Hospitality Marketing, with a Ryerson classmate. Together, they provided marketing research, planning and advertising services to well-known firms including McDonalds, American Express, Four Seasons Hotels, Hilton International, KFC, Wendy’s, H.J. Heinz, Johnson & Johnson, and many others.

Within six years, he was hired away by one of his clients into the post of Executive Vice-President of Marketing for a $500 million company.. After two years in this position, he was appointed President and Chief Operating Officer of a fledgling subsidiary. He grew that division from $3.2 million with 11 units, to $72 million and 140 restaurants.

He eventually moved from the corporate world back into his own hospitality marketing advisory practice; and has been doing so ever since.

He has always used part time hospitality teaching, combined with extensive writing and public speaking to build his own awareness and business practice.

As an adjunct professor, he has taught at five different schools; including Johnson and Wales. In addition to his marketing advisory practice, he writes newspaper and online 'marketing' columns; and is a Contributing Editor for Today's Restaurant News.

Roy has recently signed on to take over the innovative site, www.RestaurantU.com, originally set up and managed by renowned Houston- area hospitality educator, Peter Langlois, aided by food service industry veteran, Charles Bernstein. Roy and partners will be renovating and revitalizing this site, originally designed to serve hospitality school students (and 'students' of all ages) worldwide. It is now under renovation; opening soon.

He has just published his first e-book, Restaurant Marketing for Free, an 88-page manifesto on how the independent restaurateur can survive and thrive in this hyper-competitive arena we're in these days. The book is absolutely free of charge and can be acquired at: www.restaurantmarketingforfree.com in just a few days....
Years in the Industry
30+

Roy MacNaughton's Blog

Want To Survive? There Is A Way........

Posted on November 2, 2008 at 8:45pm 6 Comments

I was going to include this as a response to Steve Paterson on my previous blog post: "How to Stop the Waiter From Spitting in Your Food".



I wrote it, got all steamed up; then thought you might want to read it too, so I decided to make it a separate post by itself.



It started out being about how we got ourselves into the short-staffed mess we're in; but when I really thought about it, it seemed to me that there were a lot of other reasons why too.



Moreover, I… Continue

...While Rome Is Burning

Posted on November 1, 2008 at 6:59am 5 Comments

Today the New York Times carried a story titled:

“Forget Caviar: Holiday Parties feel the Pinch”




Even the venerable, Danny Meyer, CEO of Hudson Yards Catering and Union Square Hospitality Group, said: “(his) catering company has lost three grand-scale holiday parties by three different investment banks that we had done last year."



The article went on to state: “…and the Grinch came to ABC News last week in the form of a cost-cutting memo announcing that there… Continue

Are You Prepared For The "Credit Card Squeeze"?

Posted on October 29, 2008 at 5:55pm 2 Comments

Today the New York Times carried an article about the tightening of personal credit.



I'm talking about credit cards: how hard it will be to get one; and more importantly

for the restaurant business….how spending limits are being cut back and interest

rates are being elevated.



Even the venerable American Express was quoted as saying they too might increase the interest rate on their cardmembers' cards by up to 3 percent!



Now what… Continue

They Might Bring Hanging Back...

Posted on October 5, 2008 at 12:33pm 7 Comments

Recently I mentioned how some restaurant review sites, like Yelp in particular, have been used to bludgeon the unsuspecting restaurateur.



The way this allegedly works is if (and when) a restaurant gets a negative review there is very little s/he can do about it…unless they respond (positively) to a sales rep who coincidentally contacts the restaurateur, shortly after that negative review appears on the site. (I won’t even go into the idea of “who” is writing such reviews….and… Continue

Stop blaming the economy

Posted on September 28, 2008 at 6:46pm 23 Comments

I’m sure getting sick of hearing that our problems are caused by the economy. Everyone keeps talking about the “economy” and how it has caused this massive mess we’re in right now in our industry. Others keep asking if the sky is falling…or not.



I believe that if you think this is just a ‘temporary economic trough’ we’re in…and it will pass just like all the others in the last 50 years….this time, you are sadly mistaken.



As Don Henley and the Eagles say in their… Continue

Comment Wall (46 comments)

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Join FohBoh

At 12:33pm on April 15, 2010, Patti said…
Marketing Positions Available:
1. Regional Marketing Manager
2. Director of Consumer Insights
3. Director of International Marketing
LOCATION: LA area.
If you know of someone who might be interested, please send resume to patti@capodice.com
Thanks!
Patti
At 9:13pm on February 11, 2009, Darius Goins said…
Man never did i expect to hear of this. May you Rest in Peace Roy, and it was a great pleasure getting a chance to exchange the words that we did, your advice will always be valued in my endeavors.
At 8:24pm on December 17, 2008,
Operator
Mike Erickson
said…
It was an honor to know you. Sorry to see Mavericks like you go. I finally made it to LCB Canada the week after you passed. Thank you for your wisdom, mentor ship, and guidance.

God Bless you Roy!
At 10:24am on November 25, 2008,
Non-Operator
Paul Paz
said…
Roy,
You will be missed. You added so much to this group, as I am sure you did with all those that knew you.
Paul
At 5:31pm on November 24, 2008, Michael L. Atkinson said…
Roy, buddy. Sorry to see you go so soon. I really enjoyed our talks and sharing your passion for the industry with me. Your dedication to teaching the next generation was selfless and will be missed. FohBoh is fortunate to have you on record for the next generation to learn from you. It's just part of your legacy Roy. I am gonna miss you too. ;-(
At 10:10pm on November 23, 2008, Dave said…
You will be missed.
At 8:12pm on November 23, 2008, Steve Paterson said…
Gonna miss you Roy.
At 2:18am on November 7, 2008,
Non-Operator
Paul Paz
said…
Hey Roy...
What you doin' up so late?
I talked my employer (national chain) into letting me send out my own personal invites for our first Thanksgiving Day of being open in almost 20 years. While the brass into it, and I think it is a good idea, it will remain to be seen how the strategy pans out. I’ll keep you posted.
Paul
At 12:09pm on October 28, 2008, Libby Tucker-beer2buds/promobomb said…
Hi Roy! I enjoyed your ebook, there were a lot of great tips that I think everyone could use. Even though the economic climate is changing, differentiation and free tools are available and should be considered. Could you post the link to the survey? I could not find it, thank you.
At 12:18am on October 25, 2008,
Non-Operator
Paul Paz
said…
Hey Roy...
All is well. Matter of fact I'm getting a passport so maybe I can come visit you next summer!
Paul
 
 
 

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