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Non-Operator
Rod Brant
  • Male
  • Toledo
  • United States
  • Your Marketing Works!
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  • Michael Biesemeyer
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Non-OperatorRod Brant is now friends with Barry Chandler and Michael Biesemeyer

Non-Operator
Jun 22, 2011

Non-OperatorRod Brant joined FohBoh's group
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Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.
Jun 22, 2011
30 Comments

Non-OperatorRod Brant commented on Michael L. Atkinson's blog post Social Media Tools Are Killing Their Own Value
"It seems to me that the best thing for a "clearing house" is going to be the market itself.   Customers are going to figure out what "social media" tools they want to use...restaurants need to be in a position to…"
Mar 30, 2011

Non-OperatorJoe Welsh commented on Rod Brant's blog post Attracting New Guests...One of Those "Gotta Do's"
"Lifetime Customer Value is important. A local place that I go to often has no idea that I am worth $46,000 over 5 years in sales and referrals."
Aug 26, 2010

Profile Information

Title
President
Company
Your Marketing Works!
Which Restaurant Segment best describes my company
Not Applicable
Which department at the restaurant corporate office
Marketing
What is your profession
Consultant

Rod Brant's Blog


Non-Operator

Dear Panera Bread....What are You Thinking!?!

Posted on December 16, 2009 at 7:25am 17 Comments

Dear Panera Bread Just West Of Cleveland Ohio Off Interstate 90,



What are you thinking?



Early this morning I was traveling along I-90 and decided to stop for an hour or so and get some work done on my laptop. Normally, I'd try to find a local coffee house with wi-fi, but alas, there were none to be found at my exit. So i chose you...Panera.



Big mistake.



Turns out, my kids must have been facebooking on my computer last night and my battery is… Continue

Non-Operator

Attracting New Guests...One of Those "Gotta Do's"

Posted on November 17, 2009 at 1:26pm 7 Comments

The necessity of attracting new guests into a restaurant is usually one of those things taken as a given...you just gotta do it.



That's true...you gotta do it...but sometimes it's worth thinking about both the upside and the downside of new guest attraction.



Here's the upside: Each new guest that happens to walk into your location has a real "future potential" dollar value. If you can convince them to come back multiple times into the future, then the "future potential"… Continue

Non-Operator

Data, Marketing Reality and a Conversation With Your Spouse!

Posted on November 4, 2009 at 7:42am 2 Comments

I was jolted back into reality this morning when I read Seth Godin's blog posting on data, and the importance of using it when making making decisions.



You can read his entire blog post here: http://bit.ly/Dbfo9



Here's the take-away for restaurateurs: For too long, data has played second fiddle to gut-feel, nebulous brand building and an "everybody's doing it, so I need to do it as well" mentality. Restaurant marketing has devolved into a never ending spend-fest on special… Continue

Non-Operator

Birthdays are a Great Excuse to Attract New Guests...

Posted on September 28, 2009 at 10:18am 6 Comments

About 1/2 of all restaurants have a birthday rewards program for existing customers...you know..."tell us your birthday and we'll send you a coupon" kind of thing.



Unfortunately, most restaurateurs don't realize that birthdays are a great (mostly untapped) way to reach customers who have never been to their restaurant.



In fact, birthdays are the most celebrated holiday on the planet, and almost 70% of Americans go out to eat at a restaurant to celebrate!



Here's… Continue

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At 9:28am on September 28, 2009,
Non-OperatorRod Brant said…
Hi Rod,

Welcome to FohBoh! We are the leading social-business network for the global restaurant industry and growing fast. Thanks for joining.

Michael L. Atkinson
CEO | Co-Founder, FohBoh
 
 
 

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