Non-Operator
Rod Brant
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  • Toledo
  • United States
  • Your Restaurant Profits!
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Non-Operator
Rod Brant updated their profile
Jul 15, 2013

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State
Oh
Title
President
Company
Your Restaurant Profits!
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Rod Brant's Blog

Dear Panera Bread....What are You Thinking!?!

Dear Panera Bread Just West Of Cleveland Ohio Off Interstate 90,



What are you thinking?



Early this morning I was traveling along I-90 and decided to stop for an hour or so and get some work done on my laptop. Normally, I'd try to find a local coffee house with wi-fi, but alas, there were none to be found at my exit. So i chose you...Panera.



Big mistake.



Turns out, my kids must have been facebooking on my computer last night and my battery is… Continue

Posted on December 16, 2009 at 7:25am — 17 Comments

Attracting New Guests...One of Those "Gotta Do's"

The necessity of attracting new guests into a restaurant is usually one of those things taken as a given...you just gotta do it.



That's true...you gotta do it...but sometimes it's worth thinking about both the upside and the downside of new guest attraction.



Here's the upside: Each new guest that happens to walk into your location has a real "future potential" dollar value. If you can convince them to come back multiple times into the future, then the "future potential"… Continue

Posted on November 17, 2009 at 1:26pm — 7 Comments

Data, Marketing Reality and a Conversation With Your Spouse!

I was jolted back into reality this morning when I read Seth Godin's blog posting on data, and the importance of using it when making making decisions.



You can read his entire blog post here: http://bit.ly/Dbfo9



Here's the take-away for restaurateurs: For too long, data has played second fiddle to gut-feel, nebulous brand building and an "everybody's doing it, so I need to do it as well" mentality. Restaurant marketing has devolved into a never ending spend-fest on special… Continue

Posted on November 4, 2009 at 7:42am — 2 Comments

Birthdays are a Great Excuse to Attract New Guests...

About 1/2 of all restaurants have a birthday rewards program for existing customers...you know..."tell us your birthday and we'll send you a coupon" kind of thing.



Unfortunately, most restaurateurs don't realize that birthdays are a great (mostly untapped) way to reach customers who have never been to their restaurant.



In fact, birthdays are the most celebrated holiday on the planet, and almost 70% of Americans go out to eat at a restaurant to celebrate!



Here's… Continue

Posted on September 28, 2009 at 10:18am — 6 Comments

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At 9:28am on September 28, 2009,
Non-Operator
Rod Brant
said…
Hi Rod,

Welcome to FohBoh! We are the leading social-business network for the global restaurant industry and growing fast. Thanks for joining.

Michael L. Atkinson
CEO | Co-Founder, FohBoh
 
 
 

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