Randy Stefan's Page

Earlier this week I met with a Managing Partner in a Major Accounting firm who told me how their firm was only now beginning to take advantage of the most basic of all marketing strategies to increase revenues - By targeting their existing customers for additional revenue! This strategy is creating huge changes in the accounting profession, not just in terms of increases in annual billings but in the day to day activities of all managers and partners in the firm. They are now being trained in… Continue

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Most of us like to experience and keep up with the latest trends. And we also know it usually costs more to be the first to buy anything new. Restaurants are no different. So what's the latest trend? ELLIS HENICAN, says in an article distributed by the Los Angeles Times-Washington Post, as appearing in the Regina Leader Post...

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The CRFA (Canadian Restaurant and Foodservices Association) recently released the preliminary foodservice forecast for 2008, projecting sales for full service restaurants to increase 3.1% following a 3.2% incease in 2007.



But the alarming stats relate to the industry's pathetically low pre-tax profit levels of just 3.8% on average sales of just $673,404 in 2006, leaving the owners a measley $25,589 in pre-tax profits. Yet owners continue to roll up their sleeves and go to work each… Continue

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