(or, Sink Like a Stone)
You are a restaurant owner sitting in your office. Every day it’s becoming more apparent that you will need to get deeper involved in more aspects of social media. Those newspaper, radio and Yellow Pages ads just aren’t bringing in new faces anymore.
You leave the office and are walking through the…Continue
Restaurant Owners Wearing Rose-Colored Glasses
I was watching one of the restaurant make-over shows the other night; either Restaurant Impossible with Robert Irvine or Kitchen Nightmares with Gordon Ramsey. I don’t even remember which one it was. At the beginning of the show, the guru sits in the dining room and tries five or ten entrees. Of course, they all suck, that’s what the show is about: going from being a totally suck restaurant to being…Continue
Counting Beans, Cooking Peas
1st owner: A restaurant is a business. When push comes to shove, it is all about the bottom line.
2nd owner: A restaurant is part of the hospitality business. It is all about the customer experience.
Of course, they are both right, and of course, they are both wrong. The reality is: it’s about balance:…Continue
Restaurant Owners’ New Year’s Resolution