Mindi Cabe Female Glenwood Springs, CO United States TwoTables Internet Marketing: Like

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Facebook Places and Deals - Is Your Restaurant Using These Tools?

I just wrote a quick blog post at our website regarding yesterday's launch of Facebook Deals and wondered how many FohBoh enthusiasts are utilizing Facebook Places? Facebook Places rolled out in August and now any retailer can claim their Place from their Business Page. Hopefully a lot of you have already done this but if not, it takes just a moment and once done, your customers can check in (a la Foursquare) at your location via Facebook's IPhone app or other access-ready mobile…See More

A blog post by Mindi Cabe was featured Nov 4, 2010

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Facebook Places and Deals - Is Your Restaurant Using These Tools?

Blog post by Mindi Cabe Nov 4, 2010

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Profile Information

Zip Code: 81601

Title: Partner

Company: TwoTables Internet Marketing

Website: http://www.twotablesmarketing.com

Restaurant Segment: Not Applicable

I work at the unit level and my role is: Not Applicable

I work at the corporate level and my functional area is: Not Applicable

I work for the foodservice industry and my profession is: Advertising / PR

Interests: Consulting, Discovering New Food, Discovering New Wines, Locavore, Making Friends, Networking, Organic Foods

Biography: My interest in food goes back to childhood; I could be found hanging in the kitchen with the adults just as often as running around with the other kids. I've run a personal chef business, managed the project management team for an internet marketing agency focused upon hospitality websites and currently am a partner in TwoTables Internet Marketing.

Years in the Industry: 10

Mindi Cabe's Blog

Facebook Places and Deals - Is Your Restaurant Using These Tools?

Posted on November 4, 2010 at 12:30pm 0 Comments 0 Likes

I just wrote a quick blog post at our website regarding yesterday's launch of Facebook Deals and wondered how many FohBoh enthusiasts are utilizing Facebook Places?

Facebook Places rolled out in August and now any retailer can claim their Place from their Business Page. Hopefully a lot of you have already done this but if not, it takes just a moment and once done, your customers can check in (a la Foursquare) at your location via Facebook's IPhone app or other access-ready mobile… Continue

Travel Expected To Increase; How Can Restaurants Draw in Tourists?

Posted on November 18, 2009 at 12:06pm 0 Comments 0 Likes

Deloitte published a study today announcing that 45% of American households are planning an overnight trip that includes a stay in a hotel or other lodging facility from now until March 2010. This opens some doors to restaurant marketers to put their eateries in front of these visitors. What's the best way for a restaurant business to market to tourists visiting their city? My suggestions include local search marketing, upgrading the restaurant's… Continue

Snow, Rain & more greet us on our Marathon Tour for the Great American Dine Out

Posted on September 22, 2009 at 1:07pm 0 Comments 0 Likes

September 20 was the official end of summer in Colorado! It was also the first day of the Great American Dine Out and Matt and I set out on our seven-day quest to support restaurants participating in the Dine Out event. Our first two stops were Crested Butte and Aspen, two gorgeous mountain towns that fed us well. We're updating in more detail on our… Continue

Hittin' the Road for the Great American Dine Out

Posted on September 18, 2009 at 1:39pm 0 Comments 0 Likes

Let the fun begin!

To help raise awareness for the Great American Dine Out and to generate donations for Share Our Strength, my partner at TwoTables Internet Marketing, Matt Creer, and I will be traveling all around our home state of Colorado, purchasing from each of the unique restaurant brands that have generously volunteered their time and proceeds during the week-long event.

More… Continue

Is Social Media Enough for Online Success?

Posted on July 31, 2009 at 10:25am 1 Comment 0 Likes

Poll your friends in the restaurant industry about online marketing and my guess is that most, if not all, would define internet marketing as social networking, email marketing or some combination of the two. Twitter, FaceBook, MySpace, blogging and newsletters garner the vast majority of buzz surrounding online marketing for restaurants these days and believe me, I'm not arguing against building a solid social media campaign nor am I questioning the returns a business can see from an effective… Continue

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At 8:53am on October 9, 2009, Mindi Cabe said…: Hi Alyson, the 60% - 85% range is a fairly conservative combination of a few data sets as I felt it was more accurate to provide a range rather than a definitive number. The first source is the AIS Media’s 2007 National Restaurant Consumer Internet Usage Survey, which showed that 89% of people did some form of research online prior to eating out and 57% viewed the restaurant's website prior to dining there. The other source is a tool that Google offers, Google Insights, which displays how many searches have been done for a particular term, relative to the total number of searches done on Google over time. In 2009, restaurants searches range from 82 - 94. Thanks for your comment!

At 4:15pm on October 8, 2009, Alyson Mar, RD said…: Great comment on my blog Mindi, and I absolutely agree that an online presence and nutrition information needs to be accomodated with an easy to navigate page for users.

Do you happen to have the article or source of the fact that 60-85% of adults search online before selecting a restaurant? That definitely makes sense in this tech-savvy world, and I'd love to read more on it.

At 10:03am on June 10, 2009, Debra Straka said…: Hi Mindi,
Welcome!! I just wanted to introduce myself and wish you happy networking. I look forward to your unique insights and ideas.
Debra

At 9:41am on June 10, 2009, Mindi Cabe said…: Hi Mindi,

Welcome to FohBoh! We are the leading social-business network for the global restaurant industry and growing fast. Thanks for joining.

Michael L. Atkinson
CEO | Co-Founder, FohBoh