Could be several things...Value perception (price points, size of slice, available toppings), how close are you to the school, awareness - visibility of people passing the unit. Do you offer any type of meal deals. When are you offering slices?
I see that you have recently opened a store and are serving slices. I can help with any questions you may have regarding the slice concept. I am in the nontrad department and most of what we do is slices.
Michelle,
There is a discussion thread in the Papa John's group about marketing to children. There have been seven replies and it could be something that might help.
Jeff
Welcome to FohBoh! Since you've just joined the leading online community for the restaurant industry, I know how important staying up-to-date with online trends is to you. To that end, BooRah.com - the leading restaurant-only online review guide, has partnered with FohBoh to offer you a free service to help you stay up-to-date with online reviews about your restaurant.
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I see that you have recently opened a store and are serving slices. I can help with any questions you may have regarding the slice concept. I am in the nontrad department and most of what we do is slices.
Welcome to FohBoh
Welcome to this site. I am also new here, if there is anything that I can help you out about this site just let me know.
Serj.
There is a discussion thread in the Papa John's group about marketing to children. There have been seven replies and it could be something that might help.
Jeff
Welcome to FohBoh! We are the leading social-business network for the global restaurant industry and growing fast. Thanks for joining.
Michael L. Atkinson
CEO | Co-Founder, FohBoh
Welcome to FohBoh! Since you've just joined the leading online community for the restaurant industry, I know how important staying up-to-date with online trends is to you. To that end, BooRah.com - the leading restaurant-only online review guide, has partnered with FohBoh to offer you a free service to help you stay up-to-date with online reviews about your restaurant.
You can sign up to receive weekly emails every time we find a review written about your restaurant. Sign up today or read about our service on my profile page.
Sincerely,
Eric Moyer
BooRah