"Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.Chef Marcus Guiliano"
Career Advancement, Consulting, Finding Investors, Making Friends, Networking, Organic Foods, Finding new clients
The very nature of food is social, sharing with friends, family, lovers, even strangers. To ignore Social Media as a business owner in the food industry is like cooking without salt or acid or fat.
Modern in approach, this innovative & intuitive Social Media Geek loves talking to strangers. A writer. An entrepreneur. A foodie. She’s totally influential in ‘Bacon’. At least, that’s what Klout claims.
In 15 years of marketing, Michele J Martin has curated a diverse set of skills; from Inbound & Content, classic Outbound, to more radical broad-minded buzz tactics. Her unique method of “in the trenches” ideation has provided “out of the box” solutions to the many industries she has worked within; tech, architecture, food, agricultural, pet and e-commerce.
An early user of social community sites in the 1990′s, this Boston, Massachusetts based marketer began creating content and studying how to best engage and build a community of active listeners before there was a term for it. In the mid 2000′s she founded a sustainably minded e-pet store with an emphasis on holistic health and North American made products. Acting as the company’s CMO, her marketing skills were able to attract both local and national attention. Animal Fair Magazine reached out in 2009 and interviewed her on the benefits of “Real Food Diets” for pets. In 2010 Entrepreneur Magazine named her e-store’s local service business, a canine fitness business with a holistic approach, one of 2010′s Hottest Business Ideas. Upon closing her retail operations, the transition into Social Strategist was a natural one. Yet, for a girl who made Chicken Kiev at 11, many thought Chef was the clear first choice for a career.
From her start in the family catering business, to her work in bistros, hotels and fine dining; 25 years of various front & back of house industry roles & a culinary school close call, she’s embraced the madness of the food industry for much of her life. Her passion for the art of culinary creation has kept her coming back into the kitchens or out onto the dining rooms of restaurants all over the US. Eventually she hopes to settle into a kitchen again, but that of a Mid Century designed Bed & Breakfast with some goats, some dogs, and maybe a barn cat. Until then, she is comfortable cooking for friends at home and experiencing her favorite restaurants around the country from a seat in their dining room.
The epiphany to combine her two loves, Social & Food, came over Seared Tuna Tacos at Ole in Inman Square. The mezcal might be to blame.
Located in Boston, Massachusetts. Available for consulting arrangements in Boston or Nationwide.
The Voodoo That She Do:
Social Media Audits. Short-Range / Long-Range Strategic Planning. Short-Term Community Management. Social Network Builds. Staff Training. Guest Blogging. Social Network Builds. Social Media Promotions. Promotional Events. Food & Product Photography. Digital & Print Content. ROI & Analytics Reporting.
Years in the Industry
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On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.
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