Michael Ofori Acton, MA United States MVO & Associates, LLC: Like

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Restaurant Marketing

539 members
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Marketing for Chef-Owner…

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Local Store Marketing

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Michael Ofori's Discussions

Here Comes The QR Codes! – Are You Gearing Up To Compete In This Space?

Started this discussion. Last reply by Tony Giuliani Jan 26, 2011. 1 Reply 0 Likes

Multi-Media Advertising - Have You Claimed Your FREE Google Local Places Listing?

Started Jan 14, 2011 0 Replies 0 Likes

Tags: internet, shortcode, keyword, marketing, text

Merchants Against Unfair Interchange Practices - Call To Action!

Started Jun 10, 2010 0 Replies 0 Likes

As restauranters, we live or die by our ability to offer credit cards as a payment option to our customers, and for most of us, we accept the costs associated with credit cards as a cost of doing…Continue

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Michael Ofori's Page

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Nick Ostroff replied to Michael Ofori's discussion 'Dunkin’ Donuts - Mobile Marketing Case Study:' in the group Restaurant Marketing

Nice point Michael. Maybe we can work together to get the small to mid size restaurants to jump on the mobile freight train along with some of these mega chains.

Apr 18, 2011

Tony Giuliani replied to Michael Ofori's discussion 'Here Comes The QR Codes! – Are You Gearing Up To Compete In This Space?'

While I agree QR codes r on the rise, most people dont have a reader. We provide QR codes, but we also suggest you have a keyword text along with it, for those without readers, which is most. You never want to limit your reach. These r emerging…

Jan 26, 2011

Michael Ofori commented on Matt Urdan's group 'Local Store Marketing'

It is all well and good to talk about Local Store Marketing, since it is a well know fact that up to 80% of a restaurant's business is derived from within a radius of 20miles. However, many restaurants have NOT claimed their most powerful local…

Jan 26, 2011

Here Comes The QR Codes! – Are You Gearing Up To Compete In This Space?

Do you know what QR codes are? Do you know how and where to generate a QR code? How can it help you increase your sales? If all this sounds gibberish to you, then you had better start educating yourself about this emerging mobile, smart phone advertising and marketing tool. If you have not noticed QR codes around you, then go to Best Buy or Walmart! You will notice them on many packages. Check this out and go to: …See More

Discussion posted by Michael Ofori Jan 26, 2011

1 Comment 0 Likes

Multi-Media Advertising - Have You Claimed Your FREE Google Local Places Listing?

As a small to mid sized business owner, are you satisfied with your web presence? How do you drive traffic to your website? How do people find you? Have you or do you continue to use expensive internet marketing experts or Search Optimization companies to drive traffic to your website? How effective have you found them from a pure marketing ROI standpoint? Did you know that you are ALREADY a partner with Google in the Local Places Listing space? Google has already preprogrammed and search…See More

Discussion posted by Michael Ofori Jan 14, 2011

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Michael Ofori updated their profile Jan 14, 2011

Matthew G left a comment for Michael Ofori

Hey Michael! Nice, you do mobile text message marketing. Good to know. I specialize more in mobile web solutions. :) Fun space to be in.

Oct 22, 2010

Brandon Munson replied to Michael Ofori's discussion 'Dunkin’ Donuts - Mobile Marketing Case Study:' in the group Restaurant Marketing

The DD case study is a good example of how mobile marketing works and the kind of ROI you can benefit from. What's important to mention about this case study is DD put a lot of advertising dollars behind the campaign, not in terms of the mobile…

Jul 26, 2010

Michael Ofori replied to Michael Ofori's discussion 'McDonald’s Mobile Marketing Case Study: Merry X-mas In The Restaurant' in the group Restaurant Marketing

Nate, Thanks for your response. Actually, it does NOT take a lot of resources to get this marketing campaign going. Our product is geared towards both very large and small businesses. You may want to check the following website:…

Jul 22, 2010

Nate Bagley replied to Michael Ofori's discussion 'McDonald’s Mobile Marketing Case Study: Merry X-mas In The Restaurant' in the group Restaurant Marketing

Such a great way to use Mobile Marketing (if you have the resources). This is really a very young, and very effective marketing strategy.

Jul 22, 2010

McDonald’s Mobile Marketing Case Study: Merry X-mas In The Restaurant

Hello All; A while ago, I posted an example of how Dunkin Donuts was using Mobile Text marketing to significantly enhance their business.Here’s another article from Mobile Marketing Association and thought you might be interested to know what the ‘big boys’ are doing. The lesson from this article is that if you are not considering Mobile Marketing as one of your marketing options, you might be missing a tremendous opportunity to get new customers, do a better job of cross selling your existing…See More

Michael Ofori added a discussion to the group Restaurant Marketing Jul 22, 2010

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Marcus Guiliano and Michael Ofori are now friends Jul 4, 2010

Michael Ofori replied to Michael Ofori's discussion 'Dunkin’ Donuts - Mobile Marketing Case Study:' in the group Restaurant Marketing

Thanks Sybil; Let's keep in touch. Perhaps you can bring some of these marketing ideas to your city. You are already in the industry. let me know if this might interest you. Mike

Jun 19, 2010

Dunkin’ Donuts - Mobile Marketing Case Study:

Hello All;I came across this article from Mobile Marketing Association and though you might be interested to know what the ‘big boys’ are doing. The lesson from this article is that if you are not considering Mobile Marketing as one of your marketing options, you might be missing a tremendous opportunity to get new customers, do a better job of cross selling your existing customers and improving your bottom line.Enjoy! Objectives:• Entice trial of Dunkin’ Donuts hot lattes to high…See More

Michael Ofori added a discussion to the group Restaurant Marketing Jun 19, 2010

5 Comments 0 Likes

Marcus Guiliano left a comment for Michael Ofori

Hello and welcome Michael, Congratulations on joining FohBoh! I'm the green nutrition minded chef on this site. This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments…

Jun 16, 2010

How To Get More Customers, Cross Sell More Existing Customers & Increase Bottom Line!

All around the country, mobile marketing (Text Messaging) technology not only lets marketers reach customers where they are, it allowsthem to engage mobile users by targeting their immediate and specific needs. Several of our clients including McDonalds, 7-Eleven, Dunkin Donuts and othersmall, local restaurants are already using this user friendly, web-basedtechnology. • Bars and Restaurants... • Send daily specials - lunch, happy hour, earlybird, more. • Bars/Night Clubs can send schedule of…See More

Michael Ofori added a discussion to the group Restaurant Marketing Jun 10, 2010

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Profile Information

Zip Code: 01720

Company: MVO & Associates, LLC

Website: http://www.multimediaadvertising.biz

Restaurant Segment: Not Applicable

I work at the unit level and my role is: Other

I work at the corporate level and my functional area is: Not Applicable

I work for the foodservice industry and my profession is: Not Applicable

Interests: Consulting, Making Friends, Networking

Biography: Michael Ofori was previously in banking and worked at a senior level for several large U.S banks including Citibank, Fleet Financial and Bank Of America. While in Europe, Mike worked for ABN-AMRO and Arenda Holding B.V in the Netherlands. He is now an ad agency owner in the emerging mobile text and multi-media marketing industry.

Mike’s company helps small and medium sized businesses participate in the new multi media marketing environment by integrating their offline and online marketing programs to reduce advertising seepage and waste.
The company also helps small business secure working capital financing when their own banks are unable or unwilling to finance them.

Mike is a member of Acton-Boxborough Rotary Club, Middlesex West Chamber Of Commerce and Global Association Of Risk Professionals (GARP)

Mike has an MBA (Finance) from University Of Denver.

Mike has written several articles on mobile marketing and multi media advertising.

Comment Wall (3 comments)

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At 1:35pm on October 22, 2010, Matthew G said…: Hey Michael! Nice, you do mobile text message marketing. Good to know. I specialize more in mobile web solutions. :) Fun space to be in.

At 2:25pm on June 18, 2010, Sybil Presley said…: Hi from Sybil!
Please be my friend .
My group is Be Kind To food Servers.
I love to network!
I am a member of your group!

At 7:13am on June 16, 2010, Marcus Guiliano said…: Hello and welcome Michael,

Congratulations on joining FohBoh! I'm the green nutrition minded chef on this site. This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano