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So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.

Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’  Ask yourself…

As a restaurant owner, you want to increase your profits. To do so, you need to sell more items on your menu. A great way to sell more items is to have repeat customers. The Food Service Warehouse claims that repeat patrons make up about 15% of your customer base, however that 15% provides about one-third of your revenue. Getting those frequent customers can be challenging, but if you follow these time-tested ideas, it won’t be as hard as you think!

A program call ‘Our Town,’ create…

It goes without saying that an email campaign is one of the most effective ways restaurants are able to reach out and build a connection to their customers. Sending emails is fast, easy, and helps to keep your restaurant up to date in the electronic world. Emails should be sent every few weeks in order to stay relevant with your diners and keep them thinking about you. The holidays are crucial times to send emails as well.

Throughout this article, will be using Christmas as our…

With the large percentage of Americans that are using smartphones, mobile websites have become a staple in the daily lives of consumers; they are easy and convenient in this fast-paced world we live in. Restaurant owners should be aware of the positive impact a mobile website will have on their restaurant.

Apps and mobile websites are the best way to create awareness for your restaurant and reach out to your diners. When done correctly, they can create a connection between…