Prior to founding Melissa Libby & Associates (MLA) in 1992, Melissa Libby enjoyed a successful career in hotel public relations, promoting upscale and casual restaurants, beverage outlets and room nights. Since starting MLA, Melissa has opened more than 150 restaurants and served hospitality and retail clients through publicity, event planning and implementation, marketing, strategic planning and crisis communications.
Melissa is also active in the community. She is on the Executive Boards of Les Dames d’Escoffier and Adopt A Golden Atlanta, is an Advisory Board member of the University of Georgia’s Grady College of Journalism and Mass Communication, and is a member of the American Institute of Wine and Food, Georgia Organics, James Beard Foundation, National Restaurant Association, Public Relations Society of America, and Greystone Garden Club. Melissa has produced two cookbooks featuring local Atlanta chefs, Atlanta Cooks (2001 Longstreet Press) and Atlanta Cooks at Home (2006 CityBooks Publishing).
Melissa graduated from the prestigious Buckhead Business Association leadership program and has been recognized as one of Atlanta’s rising stars. She will receive the Crohn’s & Colitis “Citizen of the Year” award in November 2007. Melissa is an original member of PRConsultants Group, a nationwide group of PR consultants providing public relations and marketing communications services to a wide range of clients.
In her spare time, Melissa enjoys traveling, running long distances, studying Spanish, walking with her golden retriever - Norma Jean, and dining out.
Years in the Industry
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Hi Melissa, I read your post regarding how you use web 2.0 to promote for your clients.
I am involved in developing a site called MenuSpotlight.com and looking to get some input /comments from professional like you.
My name is Anthony Harris. I am currently trying to get into the culinary field and I have been applying to many restaurants to gain experience. Right now I have big goals with my life...I am trying to get into either the Culinary Institute of America or the Institute of Culinary Education and I want to major in culinary management. After I graduate from there I want to try to get into the Buckhead Business Association leadership program and start my career. But I have read a lot about you and you are truly an idol so I was just wandering if you had any advice to help me out or knew of any type of restaurant or kitchen that needed help in the Atlanta area. Thank you.
We provide software (web-based) for multi-unit operators. Catering, Comissary and Bakery. WE often get asked if we have any good contacts on the marketing/advertising side. Maybe let me know if you are interested in connecting.
You know the drill - money is tight so your spouse tells you to not spend too much money. So you start 'brown-bagging-it' to work. You feel a little foolish, maybe a little humiliated, that you’re forced to do this but you have no other choice. So you make up some story for your co-workers like, 'I’m trying a special diet' so you don’t look like a cheap-skate.
Anthony’s Fish Grotto, San Diego’s oldest family-owned and operated seafood restaurant company, is embarking on an ambitious effort to rebrand and remodel its restaurants, including the North Embarcadero flagship location that houses Anthony’s Fish Grotto, Anthony’s Fishette and Anthony’s Star of the Sea Event Center.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Perhaps you’ve punched out a paper doll or folded an origami swan? TED Fellow Manu Prakash and his team have created a microscope made of paper that's just as easy to fold and use. A sparkling demo that shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment.
Vending machines generally offer up sodas, candy bars and chips. Not so for the one created by TED Fellow Gabe Barcia-Colombo. This artist has dreamed up a DNA Vending Machine, which dispenses extracted human DNA, packaged in a vial along with a collectible photo of the person who gave it. It’s charming and quirky, but points out larger ethical issues that will arise as access to biotechnology increases.
Privacy researcher Christopher Soghoian sees the landscape of government surveillance shifting beneath our feet, as an industry grows to support monitoring programs. Through private companies, he says, governments are buying technology with the capacity to break into computers, steal documents and monitor activity — without detection. This TED Fellow gives an unsettling look at what's to come.
What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy -- and explains why he thinks they are essentially invalid.