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Matthew Kirby
  • Male
  • Wimbledon London
  • United Kingdom
  • FISHBOWL MARKETING
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  • Ashley de Safrin
  • Chris Durbin
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  • Lisa Tse
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  • Michael L. Atkinson
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Profile Information

Title
UK BUSINESS DEVELOPMENT DIRECTOR
Company
FISHBOWL MARKETING
Which Restaurant Segment best describes my company
Casual Dining
Which department at the restaurant corporate office
Marketing
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Other

Matthew Kirby's Blog

US v. UK additional customer sales from email campaigns.

Posted on June 6, 2009 at 3:52am 2 Comments

Last month we compiled some interesting numbers for an industry seminar using our US and UK clients we sampled over 10,000 locations across the board including restaurants pubs cafes and bars.

With access to broadband being roughly the same now in both countries it was suprising to see that the results showed that the redemption numbers in the UK were much higher than the US. For general monthly emails open rates in the UK were 7% higher at 34% v 27% in the US.

Special messages saw an… Continue

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At 12:23am on July 1, 2009, Matthew Kirby said…
Todd, we have done some key word & comment monitoring for a couple of restaurant operators who want to know what people are saying about them on the web but we don't have a specific tool. Have you come across anything that does this ? Google Alerts will do part of this but its not any good for social media sites.
At 1:18pm on June 5, 2009, Debra Straka said…
Hi Matthew,
Welcome!! I just wanted to introduce myself and wish you happy networking. I look forward to your unique insights and ideas.
Debra
At 7:56am on June 5, 2009, Matthew Kirby said…
Hi Matthew,

Welcome to FohBoh! We are the leading social-business network for the global restaurant industry and growing fast. Thanks for joining.

Michael L. Atkinson
CEO | Co-Founder, FohBoh
At 7:56am on June 5, 2009, Matthew Kirby said…
Hi Matthew,

Welcome to FohBoh! Since you've just joined the leading online community for the restaurant industry, I know how important staying up-to-date with online trends is to you. To that end, BooRah.com - the leading restaurant-only online review guide, has partnered with FohBoh to offer you a free service to help you stay up-to-date with online reviews about your restaurant.

You can sign up to receive weekly emails every time we find a review written about your restaurant. Sign up today or read about our service on my profile page.

Sincerely,
Eric Moyer
BooRah
 
 
 

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