Mary White-Cornell
  • Female
  • Seattle
  • United States
  • Restaurants Unlimited
Share on Facebook
Share Twitter

Mary White-Cornell's connections

  • Jim Shea
  • Giuseppe Rosati
  • Michael Biesemeyer
  • FoodCalc
  • Alyson Mar, RD
  • Scott Mader
  • Chris Durbin
  • Joseph Szala
  • Bryon
  • Mestizo
  • Ty Sullivan
  • Mohamed Alawdan
  • James Kohn
  • Ian vaughn
  • Robert

Mary White-Cornell's Discussions

Are you using Twitter for marketing your restaurant?

Started this discussion. Last reply by Michael Reynaga Aug 11, 2009. 5 Replies

Carl's Jr. Coupon Disaster

Started this discussion. Last reply by Mary White-Cornell Jan 20, 2009. 2 Replies

 

Mary White-Cornell's Page

Latest Activity

Mary White-Cornell posted a group
Thumbnail

4 walls marketing

Market your restaurant without leaving your restaurant. Ways that a busy manager can build sales within the 4 wallsSee More
Dec 30, 2011
Randy Beckey joined Mary White-Cornell's group
Thumbnail

4 walls marketing

Market your restaurant without leaving your restaurant. Ways that a busy manager can build sales within the 4 wallsSee More
Apr 24, 2011

Non-Operator
Joel Cohen, RestaurantMarketing.com and Mary White-Cornell are now friends
Jan 11, 2011
STaormina joined Mary White-Cornell's group
Thumbnail

4 walls marketing

Market your restaurant without leaving your restaurant. Ways that a busy manager can build sales within the 4 wallsSee More
Nov 2, 2010
Beth Floyd joined Mary White-Cornell's group
Thumbnail

4 walls marketing

Market your restaurant without leaving your restaurant. Ways that a busy manager can build sales within the 4 wallsSee More
Oct 11, 2010

Non-Operator
Walker Thompson joined Mary White-Cornell's group
Thumbnail

4 walls marketing

Market your restaurant without leaving your restaurant. Ways that a busy manager can build sales within the 4 wallsSee More
Sep 22, 2010
Mary White-Cornell's discussion was featured

Let The World Know About Your Event Right From Your Desk

Having an event at your restaurant or participating in one in the community? Upcoming is a great site for creating on-line buzz and letting your guests and neighbors know."Upcoming is a community for discovering and sharing events. It can help you find stuff to do, discover what your friends are doing, or let you keep private events online for your own reference." You'll need a Yahoo ID to join Upcoming, as it is a Yahoo property. Once…See More
Sep 1, 2010
Mary White-Cornell added a discussion to the group 4 walls marketing
Thumbnail

Let The World Know About Your Event Right From Your Desk

Having an event at your restaurant or participating in one in the community? Upcoming is a great site for creating on-line buzz and letting your guests and neighbors know."Upcoming is a community for discovering and sharing events. It can help you find stuff to do, discover what your friends are doing, or let you keep private events online for your own reference." You'll need a Yahoo ID to join Upcoming, as it is a Yahoo property. Once…See More
Sep 1, 2010

Profile Information

Title
Field Marketing Specialist and Consultant
Company
Restaurants Unlimited
Website
http://www.5milebuzz.com
Twitter Handle
@marywhitecornel
What best describes my company
Fine Dining
Interests
Career Advancement, Consulting, Finding a Job, Networking, Gaining Knowledge
Biography
Love the biz, have been in it all my life. My very first gig at 16 was at McDonalds. The rest is history. I waited tables all through college and then thought to myself "I should own a restuarant" so I bought one and ran it for 17 years. After that I went to work for Chipotle, that is when they only had 5 restaurants. I opend several stores as the general manager and then led the Local Store Marketing program as one of their first constultants. I am now using my field expertise for Vicorp restaurants as well as doing consulting for several other concepts.
Years in the Industry
20

Comment Wall (41 comments)

You need to be a member of FohBoh to add comments!

Join FohBoh

At 10:14am on July 16, 2009,
Non-Operator
Alyson Mar, RD
said…
Mary,

Thanks for the connection! I look forward to more discussions and interacting with you more on here.

Take care,

Alyson
FoodCalc
At 6:43am on May 11, 2009, Robert said…
Looking forward to meeting and the cold beer sounds perfect!


Robert A. Bonina, Sommelier | Vice President Food & Beverage
WASHINGTON ATHLETIC CLUB

Winner of Washington Wine Grand Award 2009
~sponsored by Seattle Business

"Leadership, Excellence, Integrity, Service, Sensitivity"
1325 Sixth Ave | PO Box 1709 | Seattle, WA 98111-1709
t: 206-464-3054 | c: 206-947-2556 | f: 206-464-3052 | e: rbonina@wac.net
At 5:05pm on May 1, 2009, Bill Baumgartner said…
Hi Mary,

I just wanted to say hello.
Hope everything is going well for you.

Bill
At 7:40am on April 29, 2009, Robert said…
Morning Mary,
Please contact my good friend Rick Amero he is the best recruiter for hospitality I know. Check out his web site http://ameroassociates.com/
Tell him I sent you. Good Skill in your search!
P.S. Do you have any Sales Management experience?
At 3:53pm on April 27, 2009, Zerene Gurian said…
Thanks Mary! I got into the POS industry in kind of a funny way. I previously worked as a recruiter, and was cold calling restaurant equipment companies, and called my current employer, Dinerware, and learned about this position. It sounded like something I would like, so I interviewed, and got the job. If you are still looking for a job here, try contacting Brad Near at Business Careers, 206-447-7474. He may or may not be able to help you, but it's worth a shot. He's a very close personal friend of mine, and is a great recruiter. :)
At 2:54pm on April 27, 2009, Zerene Gurian said…
Hi Mary,
You seem to be awesome at this whole social networking site thing! I am good with other sites, but haven't gotten around to learning this one so far. I am also impressed with your industry experience. I have been in the hospitality industry for about a year and am looking to learn what I can however I can. Would love to connect with you.
Thanks!
Zerene
At 3:32pm on April 14, 2009, Mary White-Cornell said…
Hi Steve -
Thanks for the quick reply! Yes, as the economy weakened my employer eliminated the local store marketing department. They used the money to buy billboards and TV - different CEO's all have different philosophies about what produces the best ROI. I'm a firm believer in using strategic advertising and neighborhood marketing together. Local store marketing is more difficult to measure and demands constant commitment. I think sometimes operators just find it easier to pick up the phone and call their advertising rep to place an ad.

You are totally correct when you say neighborhood marketing is the most effective in building a loyal guest base. My experience has been that operators struggle with it for a couple of reasons:
1. They are uncomfortable about getting out of their comfort zone / restaurant and talking to people in the community - it is kind of like call reluctance - you find a lot of reasons why you "just can't get to it".
2. They don't completely understand which LSM promotion would work best with their restaurant.
3. They are really excited about a new promotion - but their expectations are too high and when they don't see an immediate sales bump they become discouraged and stop.

I encourage restaurant managers to make sure LSM is a part of their marketing mix by:

1. Hiring someone to implement the LSM strategies if they don't have time Even if it is only for a few hours a week.
2. Don't ever stop - decide on a plan and stick with it every month of the year - it takes constant commitment
3. Expect to see noticeable results in 6 months - probably not sooner
4. Run top notch operations - no need to drive new guests in if they are not going to have a remarkable experience
5. Get out of the office and on the floor with your staff and guests - that is where you will find amazing LSM opportunities

In the early days at Chipotle when we only had a couple of stores and no money to advertise - we produced double digit sales increases quarter after quarter using only LSM. It was pretty amazing. I saw the same type of results at my single unit restaurant as well.

What else can I tell you about LSM? If you are interested in any specific strategies and/or results just let me know I would be happy to share those with you.

Thanks again for reaching out - I look forward to a lasting connection.
Warmest,
Mary
At 9:32am on April 14, 2009, Steve said…
Hi Mary,
I see you have personally experience the effects of the rapid downturn in the economy - unfortunately I think we all have.

Marketing can be a tough gig in this environment but I am interested in learning more about your specialty – LSM. I have always felt that neighborhood marketing (is it the same?) is the most effective in building a consistent loyal guest base.

We have done it all from hand delivering business packages or establishing personal relationships with the front desk personnel of local hotels to all kinds on in-house marketing or bounce back programs.

These programs tend to be very effective but the effort put forth seems to wane through the ups and downs of the business cycle.

I’m curious if you have any thoughts?

Steve Price
President
Arnies Restaurants NW Inc
sprice@arniesrestaurant.com
425-293-0319 ext. 15
At 7:14pm on April 13, 2009, Ken Batali said…
Happy to help any way that I can.

e-mail me directly - - let's find time to connect.

ken@bataliassociates.com
206-390-8285
At 1:25pm on March 24, 2009, Chris Durbin said…
Hey Mary,
Thanks for the support we can always use more fans. I am not an operator but work for corp. IT department. My primary focus is point of sale systems.
 
 
 

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service