Non-Operator
Mark Michelson
  • Male
  • Atlanta
  • United States
  • Synovate
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Mark Michelson's connections

  • Brandice Thorn
  • John Swinburn
  • Food on Film
  • Robert Zuetell
  • Ashley Howard
  • FoodCalc
  • Alyson Mar, RD
  • Chef Brad Peters
  • Gary Plummer
  • Noah Herbert Glass
  • Natalie
  • Donna Stazzone
  • John Swinburn
  • SCOTT KAMALSKI
  • Mike Keegan

Mark Michelson's Groups

Mark Michelson's Discussions

Top 10 tips for restaurateurs
2 Replies

Started this discussion. Last reply by Mark Michelson Mar 12, 2009.

New York Times Article: Love Food? Think Twice Before Jumping In
3 Replies

Started this discussion. Last reply by David Dodson Oct 9, 2008.

 

Mark Michelson's Page

Latest Activity


Non-Operator
Genevieve Arthur joined Mark Michelson's group
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Atlanta Food Network

Share tips on good restaurants and upcoming events in Atlanta.
May 9
Rod Bauer joined Mark Michelson's group
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Innovation and New Product Development

What have you found to be the most successful ways to create new products and ideas for your restaurant? What has worked, what hasn't? This is the place to share your stories about inspiration for new ideas and innovative concepts.
Jul 28, 2013

Non-Operator
David Reisinger commented on Mark Michelson's group Innovation and New Product Development
"Restaurant Owner Radio's interview with FohBoh's own CEO, Michael Atkinson!!! http://restaurantownerradio.businessradiox.com/2013/01/28/fohboh-ce... Join our FohBoh group: http://fohboh.com/group/restaraunt-owner-radio#ixzz2M2lWVLiP"
Feb 26, 2013

Non-Operator
David Reisinger commented on Mark Michelson's group Atlanta Food Network
"Restaurant Owner Radio's interview with FohBoh's own CEO, Michael Atkinson!!! http://restaurantownerradio.businessradiox.com/2013/01/28/fohboh-ce... Join our FohBoh group: http://fohboh.com/group/restaraunt-owner-radio#ixzz2M2lWVLiP"
Feb 26, 2013

Non-Operator
David Reisinger joined Mark Michelson's group
Thumbnail

Innovation and New Product Development

What have you found to be the most successful ways to create new products and ideas for your restaurant? What has worked, what hasn't? This is the place to share your stories about inspiration for new ideas and innovative concepts.
Feb 26, 2013

Non-Operator
David Reisinger joined Mark Michelson's group
Thumbnail

Atlanta Food Network

Share tips on good restaurants and upcoming events in Atlanta.
Feb 26, 2013

Non-Operator
Fred Favole commented on Mark Michelson's group Atlanta Food Network
"America's most experienced and trusted purchasing services firm introduces "The Power Purchasing Center" a NO FEE group buying organization for Georgia-Florida organizations.  For even greater spend reduction and high-performance…"
Feb 20, 2013

Non-Operator
Fred Favole joined Mark Michelson's group
Thumbnail

Atlanta Food Network

Share tips on good restaurants and upcoming events in Atlanta.
Feb 20, 2013

Profile Information

Title
Vice President - Qualitative
Company
Synovate
Website
http://www.synovate.com
What best describes my company
Casual
Interests
Consulting, Discovering New Food, Discovering New Wines, Making Friends, Networking, Discovering new food, Discovering new wines, Gaining Knowledge
Personal Quote
Marketing is like eating - you can't do it just once.
Biography
Senior level marketing research executive - 25+ years experience with all aspects of marketing, research, and advertising. Specialist in product development, positioning, marketing strategy and communications research. Noted keynote speaker and workshop facilitator.

Creative marketing and research professional with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Expertise with global cultures and commerce. Demonstrated strengths in designing and managing multi-modal (qualitative and quantitative) research studies. World class focus group moderator, ethnographer and interviewer. Adept at coordinating product, brand, and identity development. Consistent record of increasing sales and effectively improving business operations.

Co-Founder/Chairman of Mystery Shopping Provider's Association (MSPA)
Past Board Member of Qualitative Research Consultant's Association (QRCA)
Member American Marketing Association (AMA)
Member Marketing Research Association (MRA)
Certified BBQ Judge with Kansas City BBQ Society (KCBS)
My mission in life is to help people understand each other. I chose this mission at age 19 and it has led to an incredible journey that has taken me to over 50 countries and allowed me to meet many wonderful friends along the way. Basically, I'm very curious about everything and passionate about learning new things - fortunately my lifelong career as a market researcher suits me both professionally and personally.

Senior Vice President, The Marketing Workshop, Inc. (http://www.mwshop.com)
Privately held; 50-100 employees; Market Research Industry
Since January 2008
Hired as incoming President/CEO
Full service qualitative and quantitative research including new product development, concept testing, customer satisfaction measurement, menu development, environmental design, taste testing, attitude and awareness studies.

Qualitative Research Director at Focus on Food (http://www.focusonfood.com)
Privately Held; 1-10 employees; Market Research industry
June 2005 – December 2007
Planed and directed research projects for full-service consumer research and food product development organization. Responsible for project design, topic development, moderation, data analysis, and reporting. Formulated custom methodologies to meet client needs.

Major Contributions:
• Played major role in aiding national food service and food manufacturing clients with successful development of new products.
• Improved efficiency by creating streamlined process for food product prototype evaluation, reducing evaluation and testing time from months to days.
Years in the Industry
26
"Marketing is like eating... You can't do it just once."
- Mark Michelson

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Comment Wall (81 comments)

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Join FohBoh

At 3:41pm on July 7, 2009,
Non-Operator
Alyson Mar, RD
said…
Hi Mark,

Thanks for the connection. You sure do have a lot of marketing experience. Hope to talk to you soon.

Alyson
FoodCalc
At 9:10am on June 23, 2009, Ashley Howard said…
Hey Mark, I love your quote! As a fellow marketer, it rings completely true.
At 12:20pm on March 6, 2009, Craig Priebe said…
Hi Mark
Today is the Deadline!
Here's an opportunity- won't take but a moment and it's fun...
- go here-
http://solofoods.com/page29642842.aspx
-and vote for #F06 Cherry Almond Truffles - vote only once and pass it on to all of your friends
Please...
I am a finalist in a big video recipe contest and I need your votes to win
deadline is Friday March 6
Thanks
Craig Priebe
"Grilled Pizzas & Piadinas"
www.craigpriebe
At 6:18pm on June 21, 2008, David McGuffin said…
Hi Mark, I would like to speak to you about doing some synergy type marketing. I am a former chef, Asst. Sommelier and now saled manager for a boutique wine distributor.
At 12:06pm on May 3, 2008, Carolina Brook said…
Hi Mark,
Just got back from Brasil this morning.
We had a blass and also did a very productive work.
Hoping we can meet some time this coming week
At 9:48pm on May 2, 2008, Jeni Michelson said…
I need your two cents on my food & music rant. Lisa and I are trying desperately to defend all womankind, what's your Music, Marketing, Male spin on this subject? (ha!)
At 4:59pm on April 26, 2008, Lisa said…
Hi Mark,

All my best to you, Marianna and family! Bali sounds fantastic.

Please keep in touch!

Lisa
At 12:19pm on April 24, 2008, Allan said…
Mark,
thanks for the invite to your group. Looking forward to learning lots, and some opportunities for good eats !
At 2:40pm on April 23, 2008, Amanda Hite said…
Mark, I heard thru the grapevine you have a SN for Speakers.. I'm part of the NSA and speak regularly at conferences and events. I'd like to check it out if you'll hook me up with the info. ahite@talentrevolution.net I'm off to Mexico for a short trip and will be back next Tuesday. Talk to you soon.
At 6:26am on April 22, 2008, Carolina Brook said…
Sure I will.....
Here is also my number.....
(540) 958-3486
 
 
 

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