Les Male Roseville, CA United States Sales Coach International: Like

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Foodservice Industry Sur…

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Les joined FohBoh's group

Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.

Nov 2, 2010

30 Comments 8 Likes

Les posted a blog post

"Kids Eat Free"

I saw this banner in front of a restaurant the other day "Kids Eat Free" and I thought to myself...When don't they? See More

Aug 21, 2010

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Les posted a blog post

Distributors vs. Club Store Shopping

Independent restaurant owners have been weighing the pros and cons of using club stores versus traditional suppliers (Broad-liners and other distributors) for a long time. With economic conditions being what they are this is far more prevalent today. Large warehouse retailers are not new they've been around for a while. They are however getting more aggressive in pursuing more commercial business in key markets. Costco, Sam’s Club and the like have started to hire business development people to…See More

Aug 16, 2010

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Les's blog post was featured

The Shortest Course on Selling

Everybody's in sales. Yep I said it. The obvious connections are the waitstaff trying to up sell or the caterer competing for a job. The fact is anybody in your organization who touches the guest plays a role in sales. I know some of you may be thinking (or saying) "Oh no, not me. I'm not one of them!" Usually with both arms extended and shaking your head. The reality is whether you're a host trying to book a reservation, or a chef trying to get someones special request just right, you're…See More

Aug 16, 2010

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Les updated their profile

Aug 13, 2010

Les posted a blog post

The Shortest Course on Selling

Aug 13, 2010

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Profile Information

Title: Sales Trainer and Coach

Company: Sales Coach International

Website: http://LesLent.com

Twitter Handle: LesLent

Which Restaurant Segment best describes my company: Other

Which department at the restaurant corporate office: Training

What is your profession: Not Applicable

Interests: Buying/Selling a Business, Consulting, Discovering New Food, Discovering New Wines, Networking, Organic Foods

Personal Quote: The Professional of Sales is for Sales Profesionals

Biography: Food eater, wine drinker, recovering Food Service Distributor. Love to teach and I don't mind being schooled!

Years in the Industry: 20

Les's Blog

"Kids Eat Free"

Posted on August 21, 2010 at 9:00am 0 Comments 0 Likes

I saw this banner in front of a restaurant the other day "Kids Eat Free" and I thought to myself...When don't they?

Distributors vs. Club Store Shopping

Posted on August 16, 2010 at 9:00am 0 Comments 0 Likes

Independent restaurant owners have been weighing the pros and cons of using club stores versus traditional suppliers (Broad-liners and other distributors) for a long time. With economic conditions being what they are this is far more prevalent today.

Large warehouse retailers are not new they've been around for a while. They are however getting more aggressive in pursuing more commercial business in key markets. Costco, Sam’s Club and the like have started to hire… Continue

The Shortest Course on Selling

Posted on August 13, 2010 at 4:00pm 0 Comments 0 Likes

Worst Up Sell of All Time

Posted on September 18, 2009 at 8:29am 9 Comments 0 Likes

Dining at a high end, well known, restaurant in downtown Chicago last week my waiter tried to "up sell" me on a cup of soup with my entree. The question came out in a robotic almost automated manner. When I asked what the soup of the day was I had broken his trance like state and he answered with "Well, um... it's an earthy broth type soup" almost half apologetically. As the words came out of his mouth I noticed he was shaking his head slightly. The opposite of a Sullivan nod? Sounded like dirt… Continue

What's your "Secret Sauce"?

Posted on September 2, 2009 at 10:17pm 0 Comments 0 Likes

People are creatures of habit. My 89 year old mother in-law is no exception. Every visit finds us taking her to dinner at her favorite restaurant. I am not complaining mind you--I enjoy visiting and dinner out. She likes this particular place because-- well they know her and make her feel welcome. I like it because it’s clean, well run, with good food and service. They’re located in a small college town in a very rural part of Northern California. This visit was no different than any other with… Continue

Comment Wall (7 comments)

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At 2:21pm on September 3, 2009, Non-OperatorAlyson Mar, RD said…: Hi Les,

Thanks for the connection. Looking forward to seeing you on here and reading your blogs.

Alyson
FoodCalc

At 9:45pm on August 21, 2009, Non-OperatorPaul Paz said…: Hey Les...
Thanks for joining the Oregon Restaurant Association 2009 Convention Foboh group!
Paul

At 8:52pm on November 19, 2008, Non-OperatorDana A. Romero said…: I wanted to personally invite you to join our discussions in regards to cheeses at the Cheese Group on FohBoh. Every week we introduce a new cheese and invite you to find it in your area, buy it, try it and then dicuss it with us. We could use someone like yourself who could give us some good, positive feedback.

At 4:00pm on November 6, 2008, Michael L. Atkinson said…: FBN's marketing agreement is over. You can still find them at foodbuyersnetwork.com.

At 7:59am on August 1, 2008, Les said…: Barry,

Thanks for the invite to FohBoh. I started doing TKD about 10 years ago with my son (he was 5 at the time) we both earned 1st degrees and then he got into wrestling in Jr. High. I, for better or worse, became a junkie and finally settled into Krav Maga (lots of striking) and Brazilian Jiu Jitsu (all ground work). Hope things are going well out your way. Things are great out here. We hired Jim Laube for an upcoming food show so I have an opportunity to spend some time with him next month. Take care.

At 6:26pm on July 31, 2008, Les said…: Hi ,

Welcome to FohBoh! We are the leading social-business network for the global restaurant industry and growing fast. Thanks for joining.

Michael L. Atkinson
CEO | Co-Founder, FohBoh

At 6:26pm on July 31, 2008, Les said…: Hi ,

It's my pleasure to be the first to welcome you to our fantastic community of foodservice professionals from all over the globe. With hundreds of blogs, discussions groups and events to discover, Fohboh is the perfect place for you to connect and communicate with colleagues and friends. Don't hesitate to contact me with comments or criticisms.

Before you get started, take our quick video tour. Then check out our FohBoh Community Guidelines, as well as our FAQ. Once you're comfortable with the lay of the land, start a blog post or join a discussion group - we're glad you're here and can't wait to hear more from you.

Best,
Erin Shea
Director of Community Development, FohBoh