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5 Step Profit Improvement - how many can you can use?

This looks at a 'no profit' business but the process applies just as well for a profitable business that wants more. Feedback very welcome...See More
Blog post by Ken Burgin Nov 5, 2011
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Updated Facebook Privacy Settings - time for another check!

Facebook privacy has changed, again! It's time to recheck that you have the privacy you want, so you can confidently use Facebook as a marketing tool for business. And what about staff and managers - do they know how much they reveal to the world?See More
A blog post by Ken Burgin was featured Oct 2, 2011
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Updated Facebook Privacy Settings - time for another check!

Facebook privacy has changed, again! It's time to recheck that you have the privacy you want, so you can confidently use Facebook as a marketing tool for business. And what about staff and managers - do they know how much they reveal to the world?See More
Blog post by Ken Burgin Oct 2, 2011
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Quick, Low-Cost Makeovers: Cafe and Restaurant Design

Blog post by Ken Burgin Aug 30, 2011
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Michael L. Atkinson commented on Ken Burgin's blog post 'How to Calculate the Real Value of Coupon Deals'
Great post. Seems like ROI should be on everyone's mind with social commerce.
Aug 9, 2011
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How to Calculate the Real Value of Coupon Deals

Let's put the numbers together in a simple format. Seems like the business value ultimately lies in whether the coupon-buyers become long-term customers (a big if), whether there are opportunities for upselling, and maybe some value in non-redemptions. What do you think?See More
A blog post by Ken Burgin was featured Aug 8, 2011
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How to Calculate the Real Value of Coupon Deals

Let's put the numbers together in a simple format. Seems like the business value ultimately lies in whether the coupon-buyers become long-term customers (a big if), whether there are opportunities for upselling, and maybe some value in non-redemptions. What do you think?See More
Blog post by Ken Burgin Aug 5, 2011

Profile Information

Website
http://www.ProfitableHospitality.com
Biography
A successful restaurant and cafe operator in Sydney, Australia. After managing hundreds of thousands of customers and more than a thousand of staff over ten years, I sold my businesses and moved to working with restaurants, hotels, cafes and clubs in an advisory role. Now focused on management training and my website at ProfitableHospitality.com

He knows the pressures that face hospitality operators, and is committed to offering services and systems to make management easier and less stressful.
Years in the Industry
20+

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Ken Burgin's Blog

Ken Burgin

5 Step Profit Improvement - how many can you can use?

Posted on November 5, 2011 at 3:43pm 0 Comments

This looks at a 'no profit' business but the process applies just as well for a profitable business that wants more. Feedback very welcome...

Ken Burgin

Updated Facebook Privacy Settings - time for another check!

Posted on October 1, 2011 at 11:50pm 0 Comments

Facebook privacy has changed, again! It's time to recheck that you have the privacy you want, so you can confidently use Facebook as a marketing tool for business. And what about staff and managers - do they know how much they reveal to the world?

Ken Burgin

How to Calculate the Real Value of Coupon Deals

Posted on August 5, 2011 at 12:06am 1 Comment

Let's put the numbers together in a simple format. Seems like the business value ultimately lies in whether the coupon-buyers become long-term customers (a big if), whether there are opportunities for upselling, and maybe some value in non-redemptions. What do you think?

Ken Burgin

The 2% Effect for Restaurant Profit Improvement

Posted on May 9, 2011 at 2:10am 1 Comment

How a 2% increase in menu prices can make a big profit improvement in profit. And when a 2% increase in customer numbers is added, the effect multiplies. How can you apply these ideas to your business?

 

Comment Wall (28 comments)

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At 3:28pm on November 19, 2009, KrystalKrystal said…
Hello Ken,

I was wondering if you wouldn't mind taking a little time to complete a survey for my group project? I am a student at California State University, Fullerton and my group & I are conducting a survey to understand how restaurant owners engage in online or electronic marketing. The following survey should take about 5 minutes to complete and your feedback will provide us with invaluable information for the research report we are preparing for Dr. Susan Cadwallader’s Strategic Marketing course..

Your response is greatly appreciated and individual responses will be held in the strictest confidence.

Thanks in Advance!

The link below will give you access the survey....

https://spreadsheets.google.com/a/csu.fullerton.edu/viewform?hl=en&formkey=dE9SXzlmV3lWMlFiNGZmbXU5QVVGN2c6MA
At 2:56pm on August 1, 2009, Ken BurginKen Burgin said…
My name in it? Hope that's a good thing... I'm aware of the book but didn't know I was mentioned - thanks for the tip! Is the author using this site?
At 1:08am on August 1, 2009, Brandon O'DellBrandon O'Dell said…
Hey Ken,

Didn't I see your name in The Chef's Commandments too? I already gave my review copy to someone to read, so I can't look for myself.
At 1:19pm on July 17, 2009, Alyson Mar, RDAlyson Mar, RD said…
Hi Ken,

Thanks for the connection. I look forward to seeing your insights on FohBoh.

Alyson
FoodCalc
At 7:24pm on March 12, 2009, Rick GreeneRick Greene said…
Hello Ken,
I would like to personally invite you to my site...YouGottaMenu.com!! Its a place where you can advertise your business, promote your special events & invite your customers there to blog about food related events. Your customers will also be able to exchange recipes, join groups and interact with other food customers from around the world!! It's a different concept, but I think that's the draw. I am very excited about the future of this site. My company (Goins Enterprises) is currently launching a national campaign to promote this website. We feel that as we are promoting nationally, our members should promote to their own customers. I think that this site will give "Ellen Giminski" of Denver, the opportunity to experience your establishment & browse your menu and pictures. This will entice Mrs. Giminski to visit your establishment on her next trip. This, (I think) is a great formula for giving your customers a more intimate
look at your establishment.

We have also designated a place on the Home Page where we will doing "Close Ups" on Restaurants, Chefs & Special Events. Please stop by and take a look. Please contact me with any comments or constructive criticisms.
At 9:17pm on January 10, 2009, Russ FordRuss Ford said…
Hey Ken just spent most of the month of Aug. in Sydney, I have a partner office down there. You might want to reach our to Wayne Meader at Unipage. I will also ping him with an email to tell him about the site. We are the guys who make the restaurant pagers for the RSA's, Clubs and restaurants down under and around the world. Love the city and you guys put on a pretty good restaurant show as well.
At 5:31pm on November 26, 2008, Eduardo FelipeEduardo Felipe said…
Hi ken,
I just want to make new connections!
Eduardo Felipe
At 11:53am on October 9, 2008, Mike KeeganMike Keegan said…
Hi Ken. Thought you might like to know I have your RSS feed on my Web site - www.foodservicerewards.org. FYI - we are launching Foodservice Rewards in Australia very soon.
At 6:38am on July 19, 2008, Larry SeveranceLarry Severance said…
Not a member yet, I apologize. But love the tips from Profitable Hospitality. I get your newsletter online and is truly inspiring. Thanks
At 9:43pm on June 16, 2008, dwayne clarkdwayne clark said…
Restaurant 08 in melbourne was fantastic, i like that it is more targeted directly at the industry not just anyone like some of the other shows. Found lots of interesting products which i'm lookiing forward to using,the seminars were really imformative, being able to pick the brains of leaders in the industry was a real eye opener. Hope you enjoy the sydney version!
 
 
 

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