Should you start with an intro price? Should you go with menu price, or maybe the market price? McDonald's just intro'd the new Southern Chicken Sandwich (Chik-fil-a style) and sent out free sandwich flyers with a purchase of a coke. I thought that was very aggressive and not sure that if I were a McD's franchisee that I would be happy with this kind of intro. Whaddya think?
Posted on July 27, 2008 at 5:10pm — 2 Comments