John Scroggins's Page

Greetings from the American Culinary Federation National Convention in Orlando! I've been here the past 2 days enjoying some sun and some rain and a multitude of great chefs. Again, it makes me grateful to be associated with the hospitality industry and the great people who continue to make things happen both front and back of house.



I was prepping today, assisting Chef Dewey LoSasso of Miami's North One 10 restaurant, in getting ready for a food demonstration tomorrow. Sometimes,… Continue

Not to get on the Michael Jackson bandwagon, but it wasn’t lost on me last week as news broke of his cardiac arrest and death, that traditional, mainstream media sources were my last resort for breaking news.



Not that this should surprise me, but it’s been somewhat stealth. I’ve known for months that my media consumption behaviors and those of my culinary friends were rapidly changing. It was just never quite as apparent as it was last week as I worked to confirm what could have been… Continue

With the plethora of more interactive/social options available for communicating, it can seem daunting to find those most relevant to your business. As I've discussed in the past, it's key to look at your overall marketing objectives to determine which options work best for you. Social/Emerging media can help meet a variety of your communication needs by establishing you as a trusted voice to patrons and communicating reasons for them to visit. But it goes way beyond that, providing ways for… Continue

Word-of-mouth is coming on stronger than ever, thanks to the influence of social/emerging media. In fact, to the world outside foodservice, one would almost think it’s a new or novel idea. However, those of you marketing your restaurants to patrons have always known the power of WOM. At Noble, we call it WOMP (TM) or word-of-mouth power, recognizing that this oldest of marketing tactics is now turbo-charged.



We intimately know the damage just one disgruntled customer can do. But, by… Continue

Greetings from the National Restaurant Association Show in Chicago! How cool that I get to blog from the show to my FOHBOH friends, many of whom, I know, are attending. In fact, FOHBOH is hosting its second annual gathering at the Regal Beagle later tonight and I'm looking forward to meeting some members of the community offline.



At the show this year, much talk has centered on social media, just like is happening practically everywhere else. I think we'd all agree that no one has… Continue