As digital marketing experts, we often find ourselves publishing content that aims to assist clients, partners, and peers in our industry. Many times we get tactical when talking about the ways in which marketers can navigate the latest and greatest search algorithm changes, or how they might be able to take advantage of a newly released technology or platform. Today, we are excited to take another approach and make some bold predictions about what lies ahead in digital marketing with the…Continue
This is a guest post from Location3 Media's SEO Manager, Tarla Cummings (@Tarla)
Selecting a Search Engine Optimization partner, especially when working with smaller agencies or consultants, is a difficult thing if you yourself do not know all the best practices or the most recent changes in the constantly evolving search engine landscape. Many people will say they know how to do SEO, and while…Continue
Marketing your franchise system online in 2013 and beyond requires using a variety of channels and methods that combine to create an integrated approach for reaching target customers. However, franchise systems face unique challenges in balancing the important issues of corporate…Continue
Guest post from my associate Sam Bedford, SVP Of Online Media at Location3.
Google recently announced the newest upgrade to the Google AdWords product, Enhanced Campaigns. According to Google’s official blog post, “Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having…Continue