John Dumbrille
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  • Bowen Island BC
  • Canada
  • MonkeyMedia
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John Dumbrille's connections

  • Johanna Duprey
  • Michael VanDervort
  • MonkeyMedia Software
  • tcampos
  • Ashley Howard
  • FoodCalc
  • Alyson Mar, RD
  • Jeff Schacher
  • Stephen Hough
  • Karen Newman
  • Devin McMillan
  • amir arie
  • Kristie Vento
  • mark pennington
  • Patrick O

Profile Information

Writer, requirements analyst
What best describes my company
Consulting, Networking, Organic Foods
I worked as a FOH manager while starting a fledgling career as a writer; now write for a food business technology company.

I'm fascinated by the future of food and the future of the food business.

Business writer, turned Publisher for MonkeyMedia software, ERP software company for the Bakery, Catering and Mail Order Food segments.
Years in the Industry
20 yrs

John Dumbrille's Page

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The Advent of the Biodegradable Brand - White Paper

John Dumbrille's Blog

Fair or not, here they come

Dan Simons is a DC area restaurant & hospitality industry consultant and former employee of TGIFridays, The Cheescake Factory and eatZi's Market & Bakery. Dan is quoted last week in the New York Times, on the phenomenon of citizen reviews of restaurants. The customer is not only right these days, he is empowered to criticize effectively:

“Social media for business now is life or death...You could open a business and… Continue

Posted on August 9, 2009 at 5:32pm — 6 Comments

Learning from Best Buy

- the company as wiki. Best Buy?… Continue

Posted on July 23, 2009 at 7:10am — 5 Comments

Food industry impact of Facebook, Twitter and cel phones

Clay Shirky's recent talk to the State Department has ramifications for the food industry. Means… Continue

Posted on June 17, 2009 at 12:13pm — 1 Comment

Restaurant chains and the new corner restaurant

An excellent article by Alice Julier, Professor of Sociology, makes me think of how to apply this knowledge to restaurant chains.

"Food seems like a pretty basic and obvious necessity -- everyone needs it. The problem is that in our previous incarnation as a Land of Abundance, we produced enough food to feed our… Continue

Posted on February 19, 2009 at 2:39pm — 2 Comments

Givin er

Check out what Dancing Deer Baking Company is doing. (2 minute MonkeyMediaclip at the SF Fancy Food show).

Even now, and especially now in these difficult times, Trish Karter is investing her food brand equity in giving. There's something magnetic about doing what's needed, and being generous with your time and effort; if the success of Dancing Deer is any indication, the bottom line seems to know… Continue

Posted on February 10, 2009 at 9:26am — 4 Comments

John Dumbrille's Groups

John Dumbrille's Discussions

Finer Dining restaurants moving into delivery - good?
5 Replies

Started this discussion. Last reply by susan holaday Nov 29, 2008.

Driving new revenue - now more than ever.
8 Replies

Started this discussion. Last reply by John Dumbrille Oct 14, 2008.

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Comment Wall (19 comments)

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At 11:03am on August 5, 2009,
Alyson Mar, RD
Thanks for connecting John! Looking forward to your insights on here.

At 2:11pm on June 15, 2009, Ashley Howard said…
Hi John, I just read the Built to Fade article you posted on my page. Very interesting. I fully agree with you that marketing is shifting rapidly from what you called the "brand-as-icon" philosophy, but I think we still have a long ways to go. I think that we are at a point where people seem to go one of two ways (and I'm going to talk in ridiculous generalizations for a sec...forgive me!): people who are sick of the constant media and brand bombardment, and people who are more desperate than ever to align themselves with brands (just take reality TV: the ultimate form of self-branding in an attempt to become iconic). So while, I think you're article shows a glimpse of where marketing is absolutely heading, I believe that we are defiantly not quite there and the challenge is for businesses to find a way to market themselves in this in-between state. Cheers! Love to know your thoughts, and see some more of your articles.
At 11:09am on June 10, 2009, Ashley Howard said…
Hey John, thanks for the comment on my first blog post (green marketing), it made a very good point. I look forward to continuing the discussion!
At 9:38pm on February 13, 2009, Patrick O said…
Hey John, I added you as a friend.
I hope to continue correspondence and maybe trade ideas about training.
I am a FOH trainer both in my home store as well as at the corporate level.
At 8:49am on January 26, 2009, Jeff Schacher said…
John, you have some great postings. Always glad to see people reference Seth Godin.
At 4:36am on December 15, 2008, Dani said…
Thanks for the great comment-- good point!
At 8:14am on October 30, 2008, Jenna said…
sorry for the late response, i'm just now getting back in step with FohBoh.
I'm thrilled that you've heard of Share Our Strength! I'd like to spread the word as best I can :)
At 7:57am on October 10, 2008, Leigh Caraccioli said…
Hey John,

In your twitter comment did you mean your blog on TR homepage conjuring folks to exercise their democratic privilidge of voting for the leader of the free world? I thought it was appropriate, bipartisan-ish and catalytic. Good job.

I can't log in to TR right now for some odd reason (have I become persona non grata?) and only can view the page, not comment or enter my page. Weird. They are working on it but I feel like a bug hitting the glass. Hurt and ineffective.

You are a natural at making people think, consider their options wisely, use their creativity. I enjoy your posts. Have a great day. I'm off to edit a family photo session from up at the lake. I am about a week behind and my computers are grouchy at me.
At 6:01pm on October 9, 2008, Leigh Caraccioli said…
HI JOhn,

can't get into my page at computers are out to get me...I'll fill you in when I get back on. Thank you for checking in with me. It's been a very busy week. Hope you are well. You can probably tell a lot from twitterisms that technology has not been my BFF!
At 12:07pm on October 9, 2008, Mike Keegan said…
Wow. Great content John.




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