John Dumbrille
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  • Bowen Island BC
  • Canada
  • MonkeyMedia
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John Dumbrille's connections

  • Johanna Duprey
  • Michael VanDervort
  • MonkeyMedia Software
  • tcampos
  • Ashley Howard
  • FoodCalc
  • Alyson Mar, RD
  • Jeff Schacher
  • Stephen Hough
  • Karen Newman
  • Devin McMillan
  • amir arie
  • Kristie Vento
  • mark pennington
  • Patrick O

Profile Information

Writer, requirements analyst
What best describes my company
Consulting, Networking, Organic Foods
I worked as a FOH manager while starting a fledgling career as a writer; now write for a food business technology company.

I'm fascinated by the future of food and the future of the food business.

Business writer, turned Publisher for MonkeyMedia software, ERP software company for the Bakery, Catering and Mail Order Food segments.
Years in the Industry
20 yrs

John Dumbrille's Page

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The Advent of the Biodegradable Brand - White Paper

John Dumbrille's Blog

Fair or not, here they come

Posted on August 9, 2009 at 5:32pm 6 Comments

Dan Simons is a DC area restaurant & hospitality industry consultant and former employee of TGIFridays, The Cheescake Factory and eatZi's Market & Bakery. Dan is quoted last week in the New York Times, on the phenomenon of citizen reviews of restaurants. The customer is not only right these days, he is empowered to criticize effectively:

“Social media for business now is life or death...You could open a business and… Continue

Learning from Best Buy

Posted on July 23, 2009 at 7:10am 5 Comments

- the company as wiki. Best Buy?… Continue

Food industry impact of Facebook, Twitter and cel phones

Posted on June 17, 2009 at 12:13pm 1 Comment

Clay Shirky's recent talk to the State Department has ramifications for the food industry. Means… Continue

Restaurant chains and the new corner restaurant

Posted on February 19, 2009 at 2:39pm 2 Comments

An excellent article by Alice Julier, Professor of Sociology, makes me think of how to apply this knowledge to restaurant chains.

"Food seems like a pretty basic and obvious necessity -- everyone needs it. The problem is that in our previous incarnation as a Land of Abundance, we produced enough food to feed our… Continue

Givin er

Posted on February 10, 2009 at 9:26am 4 Comments

Check out what Dancing Deer Baking Company is doing. (2 minute MonkeyMediaclip at the SF Fancy Food show).

Even now, and especially now in these difficult times, Trish Karter is investing her food brand equity in giving. There's something magnetic about doing what's needed, and being generous with your time and effort; if the success of Dancing Deer is any indication, the bottom line seems to know… Continue

John Dumbrille's Discussions

Finer Dining restaurants moving into delivery - good?

Started this discussion. Last reply by susan holaday Nov 29, 2008. 5 Replies

Driving new revenue - now more than ever.

Started this discussion. Last reply by John Dumbrille Oct 14, 2008. 8 Replies

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Comment Wall (19 comments)

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At 11:03am on August 5, 2009,
Alyson Mar, RD
Thanks for connecting John! Looking forward to your insights on here.

At 2:11pm on June 15, 2009, Ashley Howard said…
Hi John, I just read the Built to Fade article you posted on my page. Very interesting. I fully agree with you that marketing is shifting rapidly from what you called the "brand-as-icon" philosophy, but I think we still have a long ways to go. I think that we are at a point where people seem to go one of two ways (and I'm going to talk in ridiculous generalizations for a sec...forgive me!): people who are sick of the constant media and brand bombardment, and people who are more desperate than ever to align themselves with brands (just take reality TV: the ultimate form of self-branding in an attempt to become iconic). So while, I think you're article shows a glimpse of where marketing is absolutely heading, I believe that we are defiantly not quite there and the challenge is for businesses to find a way to market themselves in this in-between state. Cheers! Love to know your thoughts, and see some more of your articles.
At 11:09am on June 10, 2009, Ashley Howard said…
Hey John, thanks for the comment on my first blog post (green marketing), it made a very good point. I look forward to continuing the discussion!
At 9:38pm on February 13, 2009, Patrick O said…
Hey John, I added you as a friend.
I hope to continue correspondence and maybe trade ideas about training.
I am a FOH trainer both in my home store as well as at the corporate level.
At 8:49am on January 26, 2009, Jeff Schacher said…
John, you have some great postings. Always glad to see people reference Seth Godin.
At 4:36am on December 15, 2008, Dani said…
Thanks for the great comment-- good point!
At 8:14am on October 30, 2008, Jenna said…
sorry for the late response, i'm just now getting back in step with FohBoh.
I'm thrilled that you've heard of Share Our Strength! I'd like to spread the word as best I can :)
At 7:57am on October 10, 2008, Leigh Caraccioli said…
Hey John,

In your twitter comment did you mean your blog on TR homepage conjuring folks to exercise their democratic privilidge of voting for the leader of the free world? I thought it was appropriate, bipartisan-ish and catalytic. Good job.

I can't log in to TR right now for some odd reason (have I become persona non grata?) and only can view the page, not comment or enter my page. Weird. They are working on it but I feel like a bug hitting the glass. Hurt and ineffective.

You are a natural at making people think, consider their options wisely, use their creativity. I enjoy your posts. Have a great day. I'm off to edit a family photo session from up at the lake. I am about a week behind and my computers are grouchy at me.
At 6:01pm on October 9, 2008, Leigh Caraccioli said…
HI JOhn,

can't get into my page at computers are out to get me...I'll fill you in when I get back on. Thank you for checking in with me. It's been a very busy week. Hope you are well. You can probably tell a lot from twitterisms that technology has not been my BFF!
At 12:07pm on October 9, 2008, Mike Keegan said…
Wow. Great content John.




Social Wine Club for Craft Wineries


Chains make chicken the star of the menu

High beef and pork prices are making chicken the go-to meat more than ever, boosting wholesale prices for producers and spurr -More

Americans continue to eat less fish

The average American is consuming only 14.4 pounds of fish per year, down from the record high of 16.6 pounds in 2004, Ben Di -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

McAlister's Deli Signs Franchise Agreement to Expand to Cleveland

McAlister's Deli announced it has signed a development agreement with an experienced multi-unit operator to develop three restaurants in the Cleveland, Ohio, area - the brand's first locations in the market.

Restaurant Trends - Growing And Emerging Concepts - Change and Activity April 16, 2014

Update from on growing and emerging restaurant concepts

Popeyes Louisiana Kitchen, Inc. Announces CFO Departure in May

The company has commenced a search for Mr. Hope’s successor, reviewing both internal and external candidates. Mr. Hope will assist in the transition of duties to an interim CFO and will remain a consultant to the company through the summer.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

TED: David Sengeh: The sore problem of prosthetic limbs - David Sengeh (2014)

What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, the TED Fellow set out to discover why — and to solve the problem with his team from the MIT Media Lab.

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