Joel Lazeski Male Kelowna, British Columbia Canada Sysco Foods: Like

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Joel Lazeski's connections

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Joel Lazeski's Groups

Social Media for Foodser…

74 members
9 Comments 2 Likes
Innovation and New Produ…

95 members
3 Comments 0 Likes

Local Store Marketing

218 members
15 Comments 0 Likes
Restaurant Marketing

539 members
38 Comments 2 Likes

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Joel Lazeski's Discussions

Driving Sales

Started this discussion. Last reply by Howard Appell Oct 20, 2010. 1 Reply 0 Likes

Working from a supplier standpoint our goal is to continue to drive sales in our business. The problem is that our clients sales are down 10-20% across the board. We have a small percentage of savvy…Continue

Restaurant Staff Retention Strategy

Started this discussion. Last reply by PeopleMatter Dec 27, 2010. 6 Replies 0 Likes

The more I ponder, wonder, and ask myself why my clients cannot retain their staff members for a long term period it puts me into a mental tail spin. The reason for this fatiguing of the medulla…Continue

C'mon man! I mean really?

Started this discussion. Last reply by Kendall Brothers Oct 6, 2010. 0 Replies 0 Likes

I just wanted to hear some opinions on whether you folks find traditional forms of marketing useful for restaurants in todays business climate. By traditional i mean television, radio, magazine/print…Continue

Tags: SMM, media, social, strategy, marketing

How do you define social media marketing?

Started Aug 27, 2010 0 Replies 0 Likes

"Social media marketing"- using social networking platforms to market your product". I think this is a fairly accurate and short description of what I view social media marketing to be. The problem…Continue

Tags: interactioan, marketing, networking, definition, media

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Joel Lazeski's Page

Latest Activity

Joel Lazeski shared Chris Leo's blog post on Twitter

The Top 5 Things Restaurants Misunderstand About Social Media

Jan 17

Joel Lazeski commented on Chris Leo's blog post 'The Top 5 Things Restaurants Misunderstand About Social Media'

Thanks for the post Chris, I couldn't agree more on almost everything you mentioned here. I will be sharing this post with many of my clients who could definetely here it from someone other than myself. Cheers

Jan 17

Joel Lazeski liked Chris Leo's blog post 'The Top 5 Things Restaurants Misunderstand About Social Media' Jan 17

Joel Lazeski liked Barry Chandler's blog post 'Atlanta restaurant demonstrates the wrong way to use social media' Jan 17

Joel Lazeski liked Michele Wagaman's blog post 'One New Message: "Your Table is Now Ready!"' Jan 3

Put a face on it!

One obvious, popular, and overwhelmingly effective marketing/operational technique that we've seen blossom over the past few years is simply putting a face/name to the business. Does this mean hiring a celebrity chef or entrepreneur to represent your company? I dont think so... I think it means giving the customers someone to connect with a deeper level than just the server (although the server may be doing an excellent job of being that face).I personally really enjoy seeing the Chef or the…See More

Blog post by Joel Lazeski Dec 30, 2011

0 Comments 0 Likes

Joel Lazeski liked Joel Lazeski's blog post 'A afterthought review of the E-myth Revisited... The Franchise Entrepreneur' Dec 28, 2011

Steven Groves liked Joel Lazeski's blog post 'A afterthought review of the E-myth Revisited... The Franchise Entrepreneur' Dec 22, 2011

Joel Lazeski and FohBoh are now friends Dec 22, 2011

A afterthought review of the E-myth Revisited... The Franchise Entrepreneur

On route to Kauai last week I spent the majority of my flight reading the best selling novel "E-Myth Revisited" by Michael Gerber. The way the book was presented was unique & captivating and sprouted some very interesting thoughts about franchising from an independent operators point of view. I am not an operator, anymore, but I do work as an advisor for many of them now and I feel like Mr. Gerber does a very good job of presenting many…See More

A blog post by Joel Lazeski was featured Dec 22, 2011

0 Comments 3 Likes

FohBoh liked Joel Lazeski's blog post 'A afterthought review of the E-myth Revisited... The Franchise Entrepreneur' Dec 22, 2011

A afterthought review of the E-myth Revisited... The Franchise Entrepreneur

Blog post by Joel Lazeski Dec 21, 2011

0 Comments 3 Likes

I've been working the contribution margins, food cost percentages, and design techniques into clients menus... Seems to be working great!

Status posted by Joel Lazeski Nov 14, 2011

0 Comments 1 Like

Joel Lazeski commented on Steven Groves's blog post 'Making More Table Turns in a Social World'

Agreed Gents, It's imperative that restaureteurs get with the program and start embracing the foundation of a service business, communicating with the customer. It seems to me that these folks are being held back by the same reasons (excuses).…

Jul 15, 2011

Joel Lazeski commented on Ty Sullivan's blog post 'Bad Customer Service Star Wars Style!'

Thanks Ty, I am seriously diggin' the Star Wars reference! Cheers,

Jul 15, 2011

Forget green marketing - try green leadership... same effort with greater results

Status posted by Joel Lazeski May 18, 2011

Profile Information

Zip Code: V1Y 9X6

Title: Restaurant Service Consultant

Company: Sysco Foods

Website: http://syscokelowna.ca

Restaurant Segment: Other

I work at the unit level and my role is: Other

I work at the corporate level and my functional area is: Other

I work for the foodservice industry and my profession is: Consultant

In which categories do you purchase, or specify the purchase of products for your organization?: Chemicals, Dry Goods, Equipment, Fresh Foods, Frozen Foods, Paper Goods, Services, Other

Interests: Career Advancement, Consulting, Discovering New Food, Discovering New Wines, Finding Investors, Investing, Learning, Making Friends, Networking, New Locations, Organic Foods

Biography: After many years working in the food and beverage business I have learned and developed a skill set which has allowed me to be successful in providing learned advice. I love helping clients drive their businesses to a successful future and this is what I hope to be able to do for not only restaurants and bars but also for small and medium sized businesses that want to see marketing progress in this dynamic segment.

Years in the Industry: 12

Joel Lazeski's Blog

Put a face on it!

Posted on December 30, 2011 at 1:06pm 0 Comments 0 Likes

I personally really enjoy seeing the…

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A afterthought review of the E-myth Revisited... The Franchise Entrepreneur

Posted on December 21, 2011 at 10:14am 0 Comments 3 Likes

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The restaurant business in BC

Posted on April 19, 2011 at 12:30pm 0 Comments 0 Likes

In British Columbia we have been presented with an extremely trying 2 year stretch between 2010 and 2012. Not only have we been presented with the world wide economical challenges that have driven our tourism to an unexpected low but there have been many inter-provincial changes that have caused the economic challenge to be even more difficult to manage.

Last June we saw a new tax law come into play in BC called the Harmonized Sales Tax (HST). Previously consumers were only…

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Are all the links in the value chain pulling their weight?

Posted on October 26, 2010 at 3:25pm 0 Comments 0 Likes

As a supplier and distributor I find it frustrating to be working diligently with my clients to help them build a solid marketing platform so they can drive sales. If they sell more food then I move more boxes right? Well recently I have been thinking "maybe I should just skip the marketing training and go straight to the consumer?". This way I can drive demand from the real source.

I find many restaurateurs are just too busy working in their businesses trying to…

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Comment Wall (2 comments)

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Join FohBoh

At 3:48pm on August 20, 2010, FohBoh said…: Hey Joel-

Thanks for being here. Loving your enthusiasm around the site. Appreciate your input and looking forward to seeing more from you!

The FohBoh Team

At 7:55pm on July 29, 2010, Marcus Guiliano said…: Hello Joel,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano