Non-Operator
Joel Lazeski
  • Male
  • Kelowna, British Columbia
  • Canada
  • Sysco Foods
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Joel Lazeski's Groups

Joel Lazeski's Discussions

Driving Sales
1 Reply

Working from a supplier standpoint our goal is to continue to drive sales in our business. The problem is that our clients sales are down 10-20% across the board. We have a small percentage of savvy…Continue

Started this discussion. Last reply by Howard Appell Oct 20, 2010.

Restaurant Staff Retention Strategy
6 Replies

The more I ponder, wonder, and ask myself why my clients cannot retain their staff members for a long term period it puts me into a mental tail spin. The reason for this fatiguing of the medulla…Continue

Started this discussion. Last reply by PeopleMatter Dec 27, 2010.

C'mon man! I mean really?

I just wanted to hear some opinions on whether you folks find traditional forms of marketing useful for restaurants in todays business climate. By traditional i mean television, radio, magazine/print…Continue

Tags: SMM, media, social, strategy, marketing

Started this discussion. Last reply by Kendall Brothers Oct 6, 2010.

How do you define social media marketing?

"Social media marketing"- using social networking platforms to market your product". I think this is a fairly accurate and short description of what I view social media marketing to be. The problem…Continue

Tags: interactioan, marketing, networking, definition, media

Started Aug 27, 2010

 

Joel Lazeski's Page

Latest Activity


Non-Operator
Joel Lazeski shared Chris Leo's blog post on Twitter
Jan 17, 2012

Non-Operator
Joel Lazeski commented on Chris Leo's blog post The Top 5 Things Restaurants Misunderstand About Social Media
"Thanks for the post Chris, I couldn't agree more on almost everything you mentioned here. I will be sharing this post with many of my clients who could definetely here it from someone other than myself. Cheers"
Jan 17, 2012

Non-Operator
Joel Lazeski liked Chris Leo's blog post The Top 5 Things Restaurants Misunderstand About Social Media
Jan 17, 2012

Non-Operator
Joel Lazeski liked Barry Chandler's blog post Atlanta restaurant demonstrates the wrong way to use social media
Jan 17, 2012

Non-Operator
Joel Lazeski liked Michele Wagaman's blog post One New Message: "Your Table is Now Ready!"
Jan 3, 2012

Non-Operator
Joel Lazeski posted a blog post

Put a face on it!

One obvious, popular, and overwhelmingly effective marketing/operational technique that we've seen blossom over the past few years is simply putting a face/name to the business. Does this mean hiring a celebrity chef or entrepreneur to represent your company? I dont think so... I think it means giving the customers someone to connect with a deeper level than just the server (although the server may be doing an excellent job of being that face).I personally really enjoy seeing the Chef or the…See More
Dec 30, 2011

Non-Operator
Joel Lazeski liked Joel Lazeski's blog post A afterthought review of the E-myth Revisited... The Franchise Entrepreneur
Dec 28, 2011
Steven Groves liked Joel Lazeski's blog post A afterthought review of the E-myth Revisited... The Franchise Entrepreneur
Dec 22, 2011

Non-Operator
Joel Lazeski and FohBoh are now friends
Dec 22, 2011

Non-Operator
Joel Lazeski's blog post was featured

A afterthought review of the E-myth Revisited... The Franchise Entrepreneur

On route to Kauai last week I spent the majority of my flight reading the best selling novel "E-Myth Revisited" by Michael Gerber. The way the book was presented was unique & captivating and sprouted some very interesting thoughts about franchising from an independent operators point of view. I am not an operator, anymore, but I do work as an advisor for many of them now and I feel like Mr. Gerber does a very good job of presenting many…See More
Dec 22, 2011

Non-Operator
FohBoh liked Joel Lazeski's blog post A afterthought review of the E-myth Revisited... The Franchise Entrepreneur
Dec 22, 2011

Non-Operator
Joel Lazeski posted a blog post

A afterthought review of the E-myth Revisited... The Franchise Entrepreneur

On route to Kauai last week I spent the majority of my flight reading the best selling novel "E-Myth Revisited" by Michael Gerber. The way the book was presented was unique & captivating and sprouted some very interesting thoughts about franchising from an independent operators point of view. I am not an operator, anymore, but I do work as an advisor for many of them now and I feel like Mr. Gerber does a very good job of presenting many…See More
Dec 21, 2011

Non-Operator
Joel Lazeski posted a status
"I've been working the contribution margins, food cost percentages, and design techniques into clients menus... Seems to be working great!"
Nov 14, 2011

Non-Operator
Joel Lazeski commented on Steven Groves's blog post Making More Table Turns in a Social World
"Agreed Gents, It's imperative that restaureteurs get with the program and start embracing the foundation of a service business, communicating with the customer. It seems to me that these folks are being held back by the same reasons (excuses).…"
Jul 15, 2011

Non-Operator
Joel Lazeski commented on Ty Sullivan's blog post Bad Customer Service Star Wars Style!
"Thanks Ty, I am seriously diggin' the Star Wars reference! Cheers,"
Jul 15, 2011

Profile Information

Title
Restaurant Service Consultant
Company
Sysco Foods
Website
http://syscokelowna.ca
What best describes my company
Other
Interests
Career Advancement, Consulting, Discovering New Food, Discovering New Wines, Finding Investors, Investing, Learning, Making Friends, Networking, New Locations, Organic Foods
Biography
After many years working in the food and beverage business I have learned and developed a skill set which has allowed me to be successful in providing learned advice. I love helping clients drive their businesses to a successful future and this is what I hope to be able to do for not only restaurants and bars but also for small and medium sized businesses that want to see marketing progress in this dynamic segment.
Years in the Industry
12

Joel Lazeski's Blog

Put a face on it!

One obvious, popular, and overwhelmingly effective marketing/operational technique that we've seen blossom over the past few years is simply putting a face/name to the business. Does this mean hiring a celebrity chef or entrepreneur to represent your company? I dont think so... I think it means giving the customers someone to connect with a deeper level than just the server (although the server may be doing an excellent job of being that face).

I personally really enjoy seeing the…

Continue

Posted on December 30, 2011 at 1:06pm

A afterthought review of the E-myth Revisited... The Franchise Entrepreneur

On route to Kauai last week I spent the majority of my flight reading the best selling novel "E-Myth Revisited" by Michael Gerber. The way the book was presented was unique & captivating and sprouted some very interesting thoughts about franchising from an independent operators point of view. I am not an operator, anymore, but I do work as an advisor for many of them now and I feel like Mr. Gerber…

Continue

Posted on December 21, 2011 at 10:14am

The restaurant business in BC

In British Columbia we have been presented with an extremely trying 2 year stretch between 2010 and 2012. Not only have we been presented with the world wide economical challenges that have driven our tourism to an unexpected low but there have been many inter-provincial changes that have caused the economic challenge to be even more difficult to manage.

 

Last June we saw a new tax law come into play in BC called the Harmonized Sales Tax (HST). Previously consumers were only…

Continue

Posted on April 19, 2011 at 12:30pm

Are all the links in the value chain pulling their weight?

As a supplier and distributor I find it frustrating to be working diligently with my clients to help them build a solid marketing platform so they can drive sales. If they sell more food then I move more boxes right? Well recently I have been thinking "maybe I should just skip the marketing training and go straight to the consumer?". This way I can drive demand from the real source.



I find many restaurateurs are just too busy working in their businesses trying to…

Continue

Posted on October 26, 2010 at 3:25pm

Comment Wall (2 comments)

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At 3:48pm on August 20, 2010,
Non-Operator
FohBoh
said…
Hey Joel-

Thanks for being here. Loving your enthusiasm around the site. Appreciate your input and looking forward to seeing more from you!

The FohBoh Team
At 7:55pm on July 29, 2010, Marcus Guiliano said…
Hello Joel,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano
 
 
 

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