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Non-Operator
Joel Cohen, RestaurantMarketing.com
  • 65, Male
  • Raleigh, NC
  • United States
  • RestaurantMarketing.com
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Latest Activity


Non-Operator
Shawn Parkinson commented on Joel Cohen, RestaurantMarketing.com's blog post Suing Subway For The Short Footlong? Get A Life!
Feb 14

Non-Operator
Stewart Anderson liked Joel Cohen, RestaurantMarketing.com's blog post The World Needs More Bobs. Especially Right Now
Feb 12

Non-Operator
Joel Cohen, RestaurantMarketing.com's blog post was featured

The World Needs More Bobs. Especially Right Now

Meet Bob Kirscher. Bob owns three Broken Egg Restaurants in Florida. Dressed in costume, he plays a great Santa, going to each of his three restaurants during this holiday season spreading Christmas joy to all. Bob does this each year because it's in his heart. He loves making his customers happy and loves to see them smile. With all the technology in the world, Bob aims to make his restaurants people-pleasing…See More
Feb 8

Non-Operator
Joel Cohen, RestaurantMarketing.com posted blog posts
Feb 8

Non-Operator
Joel Cohen, RestaurantMarketing.com's blog post was featured

Restaurant Marketing & Super Bowl: Was That Domino's or Pizza Hut? Coke or Pepsi?

Quickly approaching a week after the Super Bowl, how many of those 52 plus ads can you remember? I wrote about why Super Bowl ads are a waste of money in my ad agency business blog.You may remember the "Farmer" ad (it was great!) but what pickup truck was that for?The problem is that with all the creativity - kids, babies, animals, nerds, comedians ... no one's running out to Best Buy (who…See More
Feb 7

Non-Operator
Joel Cohen, RestaurantMarketing.com posted a blog post

Suing Subway For The Short Footlong? Get A Life!

So someone pointed out that Subway's Footlongs aren't really a foot long. They're sometimes a tad shorter, as much as an inch short. And because of that, people are suing this great chain?I say, "get a life." Much like McDonald's Quarter Pounder starts out at a quarter pound of uncooked meat, the cooking process decreases the weight of the burger, Subway's unbaked buns are twelve inches, but decrease in size due to the baking process.…See More
Feb 6

Non-Operator
Joel Cohen, RestaurantMarketing.com posted a blog post

Restaurant Marketing: Getting Sales The Untraditional Way - Funeral Homes

Restaurant Marketing: In a recent workshop I gave, an attendee who had an Italian restaurant said they get a tremendous amount of business from a local funeral home.I asked how that all came about ... he simply approached the director of the home and inquired if there was ever a need to provide food for a wake or a similar event to please consider us as your caterer. It worked and he got a call within the month.See More
Jan 20, 2011

Non-Operator
Joel Cohen, RestaurantMarketing.com posted a blog post

Restaurant Marketing: Why Did Your Guests Choose Your Restaurant?

So, why did your customers or guests choose your restaurant, your hotel, or your clothing store? Was it because of the product? The price? The People? The Location? The atmosphere? The music?There could be a dozen plus reasons why. And then, maybe it could be a reason you never thought of!If you don't know why, then you're missing a huge piece of the marketing puzzle.  So, go ahead and ask your customers, "Why did you choose us?"See More
Jan 11, 2011

Profile Information

Title
Restaurant Marketing Sales-Builder
Company
RestaurantMarketing.com
Website
http://RestaurantMarkting.com
Which Restaurant Segment best describes my company
Other
Which department at the restaurant corporate office
Other
What is your profession
Consultant
Interests
Consulting, Networking
Personal Quote
The only way a turtle gets ahead is when he sticks his neck out.
Years in the Industry
Forever

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Restaurant Marketing Insights

Sell What Others Don't Sell: Fill The Bucket With Ice Cream

Restaurant Marketing: Strolled the aisles of Target the other day and found some great things to fill up ice cream with.

Restaurant Marketing: Get My Kindle Book- "Turning Your Business From Asphalt Into Gold"

My new book, "Turning Your Business From Asphalt Into Gold: How To Market A Parking Lot - The Universal Business Lessons We've All Forgotten About" is turning into an Amazon best seller. Available only on Kindle, the book keenly reminds of us the marketing lessons we've forgotten about in this wired impersonal world. From Asphalt Into Gold is great expert advice that works for your restaurant or any other business. I've always believed if you...

Restaurant Marketing: Do You Know Where Your Menu Is?

Of course, your menu is right there on your tables, where it’s needed today. But what about online? Do a quick Google search for your restaurant name + menu. If you’ve been in business for awhile, your menu will pop up on dozens of sites that generate tens of millions of visitors. Your menu is everywhere, copied, shared, and stored across the digital world, often without you lifting a finger. How did it get there?...

Comment Wall (8 comments)

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At 10:26pm on September 2, 2009, Michael Biesemeyer said…
Hi Joel,

I tried to access your website, but I think you misspelled it on your profile page. There should be an 'e' between the 'k' and the 't' for your url.
At 5:39pm on August 31, 2009, Terri Hitchcock said…
Joel, I like the way you think. In fact, "Joel for President" sounds good...LOL
At 4:36pm on June 9, 2009, Ashley Howard said…
Hi Joel, I really liked a comment of yours about Twitter and restaurants, so I checked out your website. It's a fantastic resource! My company tries to provide our customers with info about all areas of restaurant operations, which does include marketing. However, now I will absolutely start pointing our visitors to your site for additional real time, in-depth info.
At 9:42am on June 4, 2009, Howard Appell said…
Joel I looked at your profile etc and I would like to speak with you. Please contact me
At 8:25pm on March 6, 2009, Craig Priebe said…
Hi
Here's an opportunity- won't take but a moment and it's fun...
- go here NOW
Polls close at midnight PST

http://solofoods.com/page29642842.aspx
-and vote for #F06 Cherry Almond Truffles - vote only once and pass it on to all of your friends
Please...
I am a finalist in a big video recipe contest and I need your votes to win
deadline is Friday March 6
Thanks
Craig Priebe
"Grilled Pizzas & Piadinas"
www.craigpriebe.com
At 11:12pm on March 12, 2008, Kristen Siqueiros said…
Hello Joel! My name is Kristen and I just wanted to introduce myself and welcome you to the network. If you ever need anything, then I will try my best to come to the rescue :o) Have a wonderful day and I look forward to interacting with you in some discussions!
At 12:33pm on March 12, 2008, Judy "the foodie" Asman said…
Welcome, Joel,
Do you see your blog listed on the right-hand side? Nice to meet you online.

Judy "the foodie"
At 12:08pm on March 12, 2008,
Non-Operator
Joel Cohen, RestaurantMarketing.com
said…
Hi Joel, Welcome to FohBoh! Feel free to join a group, comment on existing content, or post a blog or discussion on a topic of interest to the FohBoh community. Our members are from over 100 countries and all interested in communicating and connecting. Don't forget to check out our hot new Rewards Program where you actually earn stock in FohBoh as you participate.

Cheers!

Michael Atkinson
FohBoh Community Manager & Co-Founder
 
 
 

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