Joel Cohen, RestaurantMarketing.com's Page

Restaurant Marketing: In a recent workshop I gave, an attendee who had an Italian restaurant said they get a tremendous amount of business from a local funeral home.I asked how that all came about ... he simply approached the director of the home and inquired if there was ever a need to provide food for a wake or a similar event to please consider us as your caterer. It worked and he got a call within the month.See More

So, why did your customers or guests choose your restaurant, your hotel, or your clothing store? Was it because of the product? The price? The People? The Location? The atmosphere? The music?There could be a dozen plus reasons why. And then, maybe it could be a reason you never thought of!If you don't know why, then you're missing a huge piece of the marketing puzzle.  So, go ahead and ask your customers, "Why did you choose us?"See More