Joe Welsh's Page

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays.

Great News… maybe. Are you prepared to do everything that needs to be done?

This is the time of year to strike while the iron is hot. The competition will be tough; everybody is competing for the consumer’s discretionary dollar. Your competition is not…

Why do customers keep coming back to your restaurant?

What do they like about your restaurant?

What do they not like about your restaurant?

Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant…

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it?

As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do not know how to access the data in the system. Let’s take a look at five reasons why you should tap into the power of a POS System.

1. Marketing Tools. – Your POS…

During the past week I had the opportunity to meet with many restaurant owners to review how their business is going and what they are doing for the future. The conversations had one consistent theme.

For the most part the owners I had met with were so involved with the day to day management of their business that they were not aware of what is going on around them. A look at their menu which is the basis of profitability revealed that pricing was not keeping pace with inflation or…

It’s the holiday season, people are going out to eat and your restaurant will be seeing new faces. That’s great. Did you ever think about your strategy for attracting new customers all year-long?

Part of your marketing plan for 2012 should be a strategy for getting and keeping new customers . What are you doing to increase trial at your restaurant? There are some of the basic strategies such as advertising in the local paper or coupon book, but have you considered about how getting…