How do restaurant operators look at the cost of marketing?
The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing. Do restaurant owners follow this model when budgeting for their business? Like many families, the budget sometimes goes out the window when juggling expenses. The day to day bills, gaps in the income stream and just being overwhelmed plague many independent…Continue
Last night I went out for dinner to a local restaurant and had my meal on their outdoor deck. It was a great night, about 70 degrees, no wind and just a great night to sit out and enjoy a meal. During the course of the night, the owner “Dutch” stopped by our table to see how everything was going. My wife had mentioned to him that dining on the deck was such a wonderful experience and that it was probably a great thing for his business. Dutch’s reply was one that hit a chord with…Continue
It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays.
Great News… maybe. Are you prepared to do everything that needs to be done?
This is the time of year to strike while the iron is hot. The competition will be tough; everybody is competing for the consumer’s discretionary dollar. Your competition is not…Continue
Why do customers keep coming back to your restaurant?
What do they like about your restaurant?
What do they not like about your restaurant?
Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience. These questions answer the most basic parts about your restaurant…Continue
There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it?
As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do not know how to access the data in the system. Let’s take a look at five reasons why you should tap into the power of a POS System.