Jeremy A Heilpern's Page

Wait, what? Seriously? Pasta Hut?



Okay, I get that pasta sales are in the toilet. I get that you feel the need to let more people know that you do in fact offer pasta on your menu in addition to pizza. Really, I do. I must say, however, that you’re going about this all the wrong way.



I know you thought it would be cute to take out that full-page ad in USA Today, and create that new site… Continue

As the person in charge of all that is creative here at the Heilpern Group, I’m often tasked with helping emerging brands - and albeit established ones as well - determine their position on advertising, marketing, the whole nine yards. That said, I’m often surprised by the common idea, that marketing is seen as something we do just when we need customers, or clients, what have you.



The fact is, any kind of product or service - or dining… Continue

Developing a company worth doing business with - and working for - takes a lot of time and energy. It’s not always about what you say you are about. Rather, it’s about what those who work for you say you are about. Getting those within your four walls to buy in to your product is the pinnacle of success when it comes to developing internal branding. We’ve got to make them excited about who they work for, what they do every day, and how they do it. Additionally they’ve got to be energized to do… Continue

Unless you are able to define what it is you do, how you do it, and what makes you different than every other company/person out there, your business will quickly dwindle down to being mere price-wars with your competitors.



I think often times people forget that. It’s a lesson we try and teach our clients on a daily basis. Any business owner can sit down and recall the day they decided to launch their business. They know what they wanted it to be, what it might look like, how it… Continue