Jennifer Wilbur's Page

Hi Jennifer,

Sorry I couldn't make it this year to your show. I wanted to wish you luck and I hope you have a great turnout!!!

Jeff

Awesome. Looking forward to seeing it. Thanks.

BTW - great picture of you guys at the game.

Working with you sounds like a fantastic idea!

Definitely would like to see your magazine.

Mike Keegan
Foodservice Rewards
7630 Bush Lake Road
Minneapolis, MN 55439

What's your Web site?

Have a great evening. My mouth is watering at the thought of a NY Strip on the grill accompanied by a bottle of wine when I get home. Delete Comment

I forgot to comment about publishing. I suppose if you're publishing for an association it might not be that bad - are you? B2B and Consumer is incredibly tough right now. I think the 100-year old publishing model has been changing for the last nine or 10 years now and has finally reached the point where the traditional model just doesn't work - despite the fact that major publishers used to hold the keys to the castle. I used to work for Neilsen in their B2B division - we did magazines, trade shows, web sites, newsletters both print and electronic, custom publishing and web seminars in each market we were in.

I still receive a lot of publishing mags and newsletters and EVERYONE is dying on the vine. It's actually a bit sad - that's why I said I was glad I'm out of the biz.

Sorry for the delayed response - I went into a meeting right after leaving you a comment.

We're Foodservice Rewards. We have a 'coalition' of food manufacturers who place labels on food cases and get to the end-user who peels the label, enters the code and uses the points they earn to redeem rewards (we have 2,400+ different rewards in our warehouse). Any foodservice operation can join - it's 100% free and they earn thing like iPods, bicycles, commercial kitchen equipment, etc.

It's a bit more complicated than that of course but from a participant/operator perspective, that's about it.

What the food manufacturers get is customer data they've never had access to before. Nestle for example now knows that Joe's Bar and Grill just purchased a case of whatever whereas previously, they only knew what they sold to the distributor houses. Now they can cross-sell their other products and offer promotions directly to their end-user customer incenting them to purchase more all the while building brand preference and building loyalty.

We're experts in this concept - we created Foodservice Rewards in 2001 and we also do a similar model in aftermaket automotive and medical supply.

Our primary web site is www.foodservicerewards.com. You can navigate as a visitor and even get to the rewards catalog where people do their shopping.

Send me another message if you get a chance to look at the site or if you have any questions about my explanation of how it works.

Hi Jennifer,
I'm also in food marketing and would love to tell you about my company and what we do - it's unlike nothing else that's been done in foodservice. You might actually find it interesting and useful for your membership.

By the way, I was in magazine publishing prior to joining my current employer. Glad I'm not doing that anymore...

Very cool. Maybe we'll get the chance to meet one day. Until then, best wishes on your upcoming show!

Yes, it's an annual trip and a long three days. I warn first timers to wear comfortable shoes!! Does the MRA have a booth there?

Good luck with your show this Oct., and yes, they are more work than most people realize!