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What is your profession
"One cannot think well, love well, sleep well, if one has not dined well." — Virginia Woolf (A Room of One's Own)
Jenna Petroff is the Public Relations and Social Media Manger for Hardee’s Food Systems, Inc., a subsidiary of CKE Restaurants (also parent company to Carl’s Jr.), and one of the largest quick-serve restaurant chains in the U.S. Specializing in influencer relations, project development and management, emerging media strategy/tactics, integrated marketing programs, and planned giving administration, Jenna has an extensive marketing, sales, sponsorship and fundraising program development, event production and promotions background in radio and television that provides a unique insight into journalist relations and consumer marketing communications. Jenna conceptualized strategy and led the implementation in support of the Hardee’s 50th Anniversary campaign – a program that won “Best Social Media Campaign” from Exact Target during the Subscriber’s Rule Awards at Connections 2011 and finalist honors from OMMA for “Best Integrated Online Campaign, Restaurants and Fast Food” (2011).
In addition to spearheading publicity efforts for the chain, Jenna co-founded the social media program (launched in 2008), which included the creation of the corporate Twitter page, Facebook fan page, Flickr site and YouTube channel. She is the “voice” of the Hardee’s Twitter handle, assists with regional efforts on the corporate Facebook page, is executor of the brand Flickr site, and is part of the company and agency team leading community optimization. Additionally, Jenna is the program lead for Stars for Troops, CKE Restaurant's charitable program which raises funds for military veterans, servicemen and women and their families.
Jenna’s work been praised by such social media influencers as Sarah Evans and Peter Shankman during their speaking engagements. Evans commended Hardee’s for having great social media releases. Shankman tweeted that Jenna has “forgotten more about brand promo than any of us will ever know,” and profiled her efforts for the chain as an example of what companies should be doing in his book, “Customer Service: New Rules for a Social Media World.”
An oft-requested corporate presenter and panelist, Jenna has spoken at a variety of group and industry events, including:
-Social Fresh – St. Louis
-RealTime NY 11
-American Marketing Association St. Louis – 50th Anniversary Conference
-AMA Marketing Roundtable
-Public Relations Society of America – St. Louis Tech Day -Ascension Health Communicators Conference
-Show Me the Blog
-Exact Target’s Connections 2011
Personally, her passion for fashion led her to Girls Guide to the Galaxy, an online magazine for Midwest women, where she serves as Editor at Large and style contributor. She is also an activist and philanthropist, serves as Co-Chair of the Public Relations and Marketing Committee and member of the Executive Development Board at Cardinal Glennon Children's Foundation and works with the Gateway chapter of Autism Speaks as a corporate sponsorship advisor and member of the Public Relations Committee.
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