Jeffrey Molander Male Evanston, IL United States JeffMolander.com: Like

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Jeffrey Molander commented on Marcus Guiliano's blog post 'Dr Oz Organic Advice | Benefits of Organic Foods vs Non-Organic Foods'

The link to Kevin's video is not correct. Please fix so we can watch! Keep up the good work, team.

Sep 16, 2010

Jeffrey Molander replied to Michael Biesemeyer's discussion 'Does the sustainable food movement pose a threat to the restaurant community?'

No comments?? I think that to argue that his viewpoint is too "far to the left" (does that mean out of mainstream??) is to confirm that restaurant food is not real food. The fact that this question is being posed (and not to take personal…

Aug 20, 2010

Jeffrey Molander commented on Jeffrey Molander's blog post 'Burger King used Facebook to drive provable, profitable restaurant sales (and so can you)'

Hi, Emerald... Thanks for sharing. I often wonder, though, about the opportunity digital marketing presents us with. Is it merely to discount? I do like Cheesecake's preview concept. That adds some excitement. If you know of other examples…

Aug 4, 2010

Amanda Brandon commented on Jeffrey Molander's blog post 'Burger King used Facebook to drive provable, profitable restaurant sales (and so can you)'

I love the idea that they gave Facebook customers something they wanted "unfriending" and a reward. Brilliant use of social media!

Aug 2, 2010

Emerald Reilly commented on Jeffrey Molander's blog post 'Burger King used Facebook to drive provable, profitable restaurant sales (and so can you)'

Great example Jeffrey! The Cheesecake Factory also gave us an example of using social media and tracking the ROI this past week. They offered FB fans a preview to their National Cheesecake Day, July 30th. By printing out a coupon from their FB…

Aug 2, 2010

Burger King used Facebook to drive provable, profitable restaurant sales (and so can you)

At first glance, Burger King's Whopper Sacrifice campaign looks like a simple coupon promotion. But consider the layers of qualitative value provided to Burger King and its customers. Now the program looks ground-breaking. This short case study teaches restaurant owners and employees how to create real, prove-able results with social media tools like Facebook and Twitter. Not "buzz" nor "conversation" nor "engagement" nor even preference. Sales.In this 7 minute video I capture the essence of…See More

A blog post by Jeffrey Molander was featured Jul 29, 2010

3 Comments 0 Likes

Burger King used Facebook to drive provable, profitable restaurant sales (and so can you)

Blog post by Jeffrey Molander Jul 29, 2010

3 Comments 0 Likes

Jeffrey Molander commented on Jeffrey J Kingman's blog post 'I Disagree With Smart Brief's Survey On Social Media Adoption By Hospitality Industry'

Nope. It just means that I have expectation of my time spent within the friendly confines of FohBoh. I expect that I might pick up a lead on a piece of business here, yes. Or I might discover a case study for my lectures and book. So far I'm…

Jun 23, 2010

Jeffrey Molander commented on Jeffrey J Kingman's blog post 'I Disagree With Smart Brief's Survey On Social Media Adoption By Hospitality Industry'

Oh -- and to be clear, everyone is entitled to their hobbies and passions. As an example I fish. But there's a lot more fishing than there is catching involved. But I still fish nonetheless. For the pure enjoyment of it. But I don't fish…

Jun 23, 2010

Jeffrey Molander commented on Jeffrey J Kingman's blog post 'I Disagree With Smart Brief's Survey On Social Media Adoption By Hospitality Industry'

Hi, Michael... Darn social media stalkers ;-) Great question. I don't engage in anything that doesn't have a measurable financial ROI. I rarely experiment in hopes of producing revenue as part of "exciting times" or hopefulness.…

Jun 23, 2010

Jeffrey Molander commented on Jeffrey J Kingman's blog post 'I Disagree With Smart Brief's Survey On Social Media Adoption By Hospitality Industry' Jun 23, 2010

Jeffrey Molander left a comment for Josh Hersh

Hi, Josh... Many thanks. . Yes, Jim is a good friend and respected colleague. He's one of the original "good guys" in my opinion -- a fighter for truth and *business outcomes*. His book is great stuff! Nice to know you. Jeff

Jun 21, 2010

Josh Hersh left a comment for Jeffrey Molander

Jeffrey! I just bought a book called "Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne. I knew you'd be excited! Your posts prompted me to dive deeper into measuring what I do for clients. So thank…

Jun 18, 2010

Jeffrey Molander commented on Michael Minichello's blog post 'Social Media and Restaurants'

Hi, Michael... Respectfully, you've chosen to characterize my comments as being provocative rather than address my specific views or conclusions. I'd like to think that my comments deserve your constructive feedback. I even went out of my…

Jun 18, 2010

Jeffrey Molander commented on Michael Minichello's blog post 'Social Media and Restaurants'

Richard... I just previewed a 4 part series on 2000 years of history -- and what it teaches us about social media today. If you watch here (or just at SocialMediaToday.com in general) you can read it in days ahead. The author is rather well-known,…

Jun 18, 2010

Jeffrey Molander commented on Michael Minichello's blog post 'Social Media and Restaurants'

Hi, Emerald... Indeed. Again, I'm not disagreeing with any of you on the point of "payback." You are expecting one. In that your stated use involves a qualitative outcome -- an authentic assessment of customer outcome. Did they have a…

Jun 17, 2010

Profile Information

Zip Code: 60202

Company: JeffMolander.com

Website: http://www.jeffmolander.com

Twitter Handle: jeffreymolander

Restaurant Segment: Not Applicable

I work at the unit level and my role is: Other

I work at the corporate level and my functional area is: Marketing

I work for the foodservice industry and my profession is: Not Applicable

Biography: Digital strategist, author, professional speaker, adjunct digital marketing prof at Loyola University. I am a marketing leadership speaker and motivational keynote speaker and a social media speaker

Jeffrey Molander's Blog

Burger King used Facebook to drive provable, profitable restaurant sales (and so can you)

Posted on July 29, 2010 at 9:30am 3 Comments 0 Likes

At first glance, Burger King's Whopper Sacrifice campaign looks like a simple coupon promotion. But consider the layers of qualitative value provided to Burger King and its customers. Now the program looks ground-breaking.

This short case study teaches restaurant owners and employees how to create real, prove-able results with social media tools like Facebook and Twitter.… Continue

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At 3:52pm on June 18, 2010, Josh Hersh said…: Jeffrey! I just bought a book called "Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne. I knew you'd be excited! Your posts prompted me to dive deeper into measuring what I do for clients. So thank you!

At 6:59am on June 16, 2010, Marcus Guiliano said…: Hello and welcome Jeffrey,

Congratulations on joining FohBoh! I'm the green nutrition minded chef on this site. This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano