Jammie Mountz's Page

People hate to wait. No industry feels this more than the food service industry in which restaurant profit margins depend on the patience of hungry patrons. Unfortunately, it’s hard to control or predict what people will do when they hear, “It’ll be an hour wait for a table.” Parties must chose: flee to a less popular joint or bite the bullet and try to distract themselves from their rumbling stomachs. The method of distraction is critical to keeping frustrations low. So what do people do to…

Your restaurant is well established on Facebook, Twitter, and Yelp, but what about the onslaught of newly-popular social media outlets? Pinterest, Foodspotting, foursquare, and FohBoh all cater to food or restaurants. Pinterest and Foodspotting both revolve around pictures, which we all know is a strong way to sell your restaurant’s fresh, beautiful delicacies. Brands are already marketing through these lesser-known venues, so don’t be the last one on board!…

An excerpt from a longer piece that summarizes how restaurants should be using social media. I wanted to share this piece for the cool infographic.

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What it is: This is the…

After putting her name on the waitlist at a crowded restaurant, anthropologist Krystal D’Costa noticed a common theme among her fellow waiting guests. Rather than engaging in organic conversation, the customer queue pulled out their smartphones and began texting and engaging in social media, sparking discussion about what they found. Few - if any - people were using their…