Casual, Family, Fast Casual, Upscale Casual, Other
Career opportunities, Consulting, Networking, Keeping in touch
Marketing professional with 20 years of marketing experience, including 10+ in the restaurant industry. I love foodservice marketing. Few products and services are as universally relevant to all consumers than food, and restaurants and the foodservice industry have more to do with our social interactions with each other, defining our tastes, understanding and appreciating global diversity or making memories. Additionally, consumers are more passionate--and potentially loyal--about food brands than any other product category. I look forward to meeting others who share this passion.
The one principle that defines my overall marketing philosophy has evolved over the years. For years I, like many in the advertising business, have been flustered by clients whose sole concern has been return on investment. While this is indeed a short-term means of evaluating a campaign, today's consumer brands are overlooking a bigger opportunity: Return on Customer. In short, ROC measures the overall lifetime value of a customer. Through repeat sales, upselling, referrals and creating dialog between brands and consumers, we can effectively increase the frequency of transactions, while driving down the cost per transaction and continually refining marketing messages that are relevant not to the masses, but to the individual.
Would you like to learn more? I'm happy to elaborate with any who might be interested.
Years in the Industry
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Sales at fast-casual eateries are growing at a pace similar to that of quickservice and sit-down restaurants as young, high-i -More-
Taylor® Grills. Cooking made Easier, Faster, and Smarter. With efficiency and food safety top of mind, the Taylor® L810 two-sided grill is a foodservice industry favorite. Optimize profits and cooking efficiency with three separately controlled cooking zones, programmable cook times, pre-set temperature and automatic gap settings. To learn more click here.
Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.
Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.
Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:
Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.
When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.
Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.