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Marketing professional with 20 years of marketing experience, including 10+ in the restaurant industry. I love foodservice marketing. Few products and services are as universally relevant to all consumers than food, and restaurants and the foodservice industry have more to do with our social interactions with each other, defining our tastes, understanding and appreciating global diversity or making memories. Additionally, consumers are more passionate--and potentially loyal--about food brands than any other product category. I look forward to meeting others who share this passion.
The one principle that defines my overall marketing philosophy has evolved over the years. For years I, like many in the advertising business, have been flustered by clients whose sole concern has been return on investment. While this is indeed a short-term means of evaluating a campaign, today's consumer brands are overlooking a bigger opportunity: Return on Customer. In short, ROC measures the overall lifetime value of a customer. Through repeat sales, upselling, referrals and creating dialog between brands and consumers, we can effectively increase the frequency of transactions, while driving down the cost per transaction and continually refining marketing messages that are relevant not to the masses, but to the individual.
Would you like to learn more? I'm happy to elaborate with any who might be interested.
Years in the Industry
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On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.
Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.
Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.
For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.
Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.
When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.
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