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Marketing professional with 20 years of marketing experience, including 10+ in the restaurant industry. I love foodservice marketing. Few products and services are as universally relevant to all consumers than food, and restaurants and the foodservice industry have more to do with our social interactions with each other, defining our tastes, understanding and appreciating global diversity or making memories. Additionally, consumers are more passionate--and potentially loyal--about food brands than any other product category. I look forward to meeting others who share this passion.
The one principle that defines my overall marketing philosophy has evolved over the years. For years I, like many in the advertising business, have been flustered by clients whose sole concern has been return on investment. While this is indeed a short-term means of evaluating a campaign, today's consumer brands are overlooking a bigger opportunity: Return on Customer. In short, ROC measures the overall lifetime value of a customer. Through repeat sales, upselling, referrals and creating dialog between brands and consumers, we can effectively increase the frequency of transactions, while driving down the cost per transaction and continually refining marketing messages that are relevant not to the masses, but to the individual.
Would you like to learn more? I'm happy to elaborate with any who might be interested.
Years in the Industry
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The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.
ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.
Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.
At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?
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