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Jose L Riesco 52, Male Renton, WA United States Riesco Consulting Inc.: Like

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Non-OperatorJose L Riesco and RestaurantNews.com are now friends

May 4, 2010

Profile Information

Title: President

Company: Riesco Consulting Inc.

Website: http://www.myrestaurantmarketing.com

Which Restaurant Segment best describes my company: Other

Which department at the restaurant corporate office: Marketing

What is your profession: Consultant

Interests: Consulting, Discovering New Food, Discovering New Wines, Networking, Other

Biography: Jose L Riesco worked in the IT industry for 18 years. He owned an Italian restaurant in Bellevue, WA (he sold it now) and started some other business.

By applying his many years of experience and his marketing skills at a large corporation to the Restaurant business, he has created unique and groundbreaking Marketing Strategies.

Jose has brought top proven marketing practices from other industries to the Restaurant industry, making a unique contribution to this business that he knows and cherishes so much.

Restaurants have traditionally used advertising and coupons as the main marketing vehicle. The Restaurant Marketing Strategies changes all of that.

By creating a unique Strategy client centric (instead of food or Chef-centric), restaurant owners will be able to dramatically increase their sales while creating happy and recurrent clients.

You can find more about his Restaurant Marketing Strategies book by visiting his web site at http://www.myrestaurantmarketing.com and purchase his book at Amazon or Barnes & Noble
Amazon: http://www.amazon.com/Restaurant-Marketing-Strategies-Dramatically-...

Barnes & Noble: http://search.barnesandnoble.com/Restaurant-Marketing-Strategies/Jo...

Years in the Industry: 5

Jose L Riesco's Blog

Non-Operator

New Year's Restaurant Marketing Resolutions

Posted on January 6, 2010 at 4:00am 0 Comments 0 Likes

First of all, Happy 2010 to all of you.

As the new year starts, many of you are making resolutions. Perhaps your restaurant is not very full, business is slow and you could do with many more customers, or perhaps you just want to improve your business: streamline operations, reduce expenses and improve your marketing.

Here are some ideas for your new year's resolutions:

√ Do you have a restaurant website? If not, this is the time to create… Continue

Non-Operator

Are You Stuck Repeating the Same Marketing Mistakes?

Posted on December 23, 2009 at 4:00am 1 Comment 0 Likes

There is a simple yet often ignored rule:

“If you are doing something that it's not working, it still won't work if you do more of the same.”

If you are investing in marketing and yet your restaurant is not getting the clients that you are expecting, obviously your marketing is not working for you.

Sometimes-marketing techniques that used to work, don't anymore. This could be because the marketplace is changing (more people are looking for restaurants online and… Continue

Non-Operator

The Gift of Restaurant Feedback

Posted on December 9, 2009 at 4:00am 5 Comments 0 Likes

Getting feedback about your restaurant is, perhaps, one of the best ways to improve your business. After all, the people bringing you the money are telling you what they like and what they don't about your restaurant.

Giving feedback requires time and energy so most of your dinners won't bother telling you about your food, your service and/or your ambience. Only when clients have very strong opinions (positive or negative) they will take the time to give you their feedback… Continue

Non-Operator

Simplify Your Life: Reduce Your Restaurant Menu Items

Posted on November 25, 2009 at 4:00am 1 Comment 0 Likes

In these times of economic uncertainty, it is easy to get lost in trying to do many things all at once. A good example is restaurateurs trying to manage their inventories, their staff, their operations, their books, their sales, their marketing, and so on.

Do you know anybody like that? I thought so.

This is the first of a series of blogs covering simplification. You need to simplify your life and focus on just a few basic core competences to make your… Continue

Non-Operator

Email Marketing: Keeping in Touch Regularly With Your Restaurant Clients

Posted on November 11, 2009 at 4:00am 6 Comments 0 Likes

Many of you will shake your heads when reading the title of this blog. After all, you are in the restaurant business, not in the email marketing business, right?

However, let me tell you something that may shock you: you are in the sales business. If you don't sell your food and beverages, nothing else counts so you need to apply the same marketing and sales techniques than the rest of the business use.

Email marketing is… Continue

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Are You Spending Too Much on Advertising but Still Have Empty Tables?

Dramatically Improve Your Marketing Results While Spending Less Money.

Subscribe to my list to receive FREE:

✔ Complete Chapter 4 of my newly published Restaurant Marketing Strategies Book

✔ One hour and 15 minutes audio interview with Jenna Lloyd about Restaurant Online Marketing

✔ My exlusive Monthly Restaurant Marketing Newsletter

You can get all this for free by just subscribing at my site Restaurant Marketing Strategies

Comment Wall (12 comments)

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At 5:04pm on October 7, 2009, Non-OperatorJose L Riesco said…: Yeah, I love Portland. I go there once a while just to spend the weekend. Perhaps next time that I go we can get together and have a cup of coffee or dinner.

regards,
Jose

At 10:06am on October 7, 2009, Non-OperatorPaul Paz said…: Hey Jose...
I didn't realize we were such close NW neighbors!
Paul

At 2:20pm on September 15, 2009, Non-OperatorJose L Riesco said…: By the way, I've just published a book called Restaurant Marketing Strategies. It is available for sale now in Amazon and Barnes & Noble

These are the pointers to the sites:

Amazon: http://www.amazon.com/Restaurant-Marketing-Strategies-Dramatically-Spending/dp/0981935117/ref=sr_1_25?ie=UTF8&s=books&qid=1253043405&sr=8-25

Barnes & Noble: http://search.barnesandnoble.com/Restaurant-Marketing-Strategies/Jose-Luis-Riesco/e/9780981935119/?itm=9

Any reviews would be welcome :-)

At 8:41pm on March 4, 2009, Non-OperatorJustin A Ragusa said…: Jose,
Have you used mobile marketing to increase sales in your organization? Allow me to introduce you to the wonderful new world of mobile. Its low cost and works great to attract and retain customers.

We work with brands, enterprise and agency... We can support and assist you with any mobile marketing efforts.

Feel free to join my group I just launch here on FohBoh, http://www.fohboh.com/group/multimediamarketinginthefoodbiz

Have a great day!

At 6:40pm on March 3, 2009, Craig Priebe said…: Hi Jose
Here's an opportunity- won't take but a moment and it's fun...

- go here-
http://solofoods.com/page29642842.aspx

-and vote for #F06 Cherry Almond Truffles - vote only once and pass it on to all of your friends
Please...

I am a finalist in a big video recipe contest and I need your votes to win
deadline is Friday March 6

Thanks
Craig Priebe
"Grilled Pizzas & Piadinas"
www.craigpriebe

At 9:13pm on February 2, 2009, Non-OperatorDana A. Romero said…: I wanted to personally invite you to join our discussions in regards to cheeses at the Cheese Group on FohBoh. Every week we introduce a new cheese and invite you to find it in your area, buy it, try it and then dicuss it with us. Take a look at all the FohBoh groups while you are at it. Looking forward to hearing from you. Dana

At 12:12pm on January 20, 2009, Non-OperatorSCOTT KAMALSKI said…: grazie

At 10:58am on January 14, 2009, Michael L. Atkinson said…: BTW, I was born in Renton!

At 10:57am on January 14, 2009, Michael L. Atkinson said…: Hi Jose,

Great to have you on FohBoh. Two ways to go here; (1) you have one RSS feed link on your profile, so you can link your blog in your profile; and (2) we would love to have you contribute here as well. Your posts can drive traffic to your FohBoh profile, which can be branded and all about you. Then, you can lead them to your blog if that is your goal, but only from your profile not your posts. I would suggest taking a look at our community guidelines first.

Cheers!

At 4:50am on January 14, 2009, Andy Swingley said…: Jose, welcome to FOHBOH! This is an awesome site with amazing people and amazing resources. If you should need any help or direction don't hesitate to ask!

Andy