Jose L Riesco's Page

First of all, Happy 2010 to all of you.



As the new year starts, many of you are making resolutions. Perhaps your restaurant is not very full, business is slow and you could do with many more customers, or perhaps you just want to improve your business: streamline operations, reduce expenses and improve your marketing.



Here are some ideas for your new year's resolutions:



√ Do you have a restaurant website? If not, this is the time to create… Continue

There is a simple yet often ignored rule:



“If you are doing something that it's not working, it still won't work if you do more of the same.”



If you are investing in marketing and yet your restaurant is not getting the clients that you are expecting, obviously your marketing is not working for you.



Sometimes-marketing techniques that used to work, don't anymore. This could be because the marketplace is changing (more people are looking for restaurants online and… Continue

Getting feedback about your restaurant is, perhaps, one of the best ways to improve your business. After all, the people bringing you the money are telling you what they like and what they don't about your restaurant.



Giving feedback requires time and energy so most of your dinners won't bother telling you about your food, your service and/or your ambience. Only when clients have very strong opinions (positive or negative) they will take the time to give you their feedback… Continue

In these times of economic uncertainty, it is easy to get lost in trying to do many things all at once. A good example is restaurateurs trying to manage their inventories, their staff, their operations, their books, their sales, their marketing, and so on.



Do you know anybody like that? I thought so.



This is the first of a series of blogs covering simplification. You need to simplify your life and focus on just a few basic core competences to make your… Continue

Many of you will shake your heads when reading the title of this blog. After all, you are in the restaurant business, not in the email marketing business, right?



However, let me tell you something that may shock you: you are in the sales business. If you don't sell your food and beverages, nothing else counts so you need to apply the same marketing and sales techniques than the rest of the business use.



Email marketing is… Continue