"Yelp is definitely an undiscovered resource that restaurants should start using more. Just by taking a little time to look at the reviews from customers, restaurants can greatly improve their customer service and menus. Dealing with bad…"
Voice of the Restaurant Industry
Non-Operator
-
Heather Turner
- Rocky Hill, CT
- United States
- Forfeng Designs
- Blog Posts (10)
- Discussions
- Events
- Groups
- Photos
- Photo Albums
- Videos
Heather Turner's Page
Latest Activity
Non-OperatorMenuDrive commented on Heather Turner's blog post How to Use Yelp constructively for Restaurants
DrHarlan Stueven commented on Heather Turner's blog post How to Use Yelp constructively for Restaurants"Heather, a really nice discussion of the importance of restaurant reviews and how to use them effectively. At DiningGrades.com we allow our restaurant partners to respond publicly or privately so our restaurant partners can choose to offer…"
Non-OperatorHeather Turner's blog post was featured
How to Use Yelp constructively for Restaurants
Yelp is to restaurants as Tripadvisor is to Lodging, Love it, Hate it. Or a combination of both. Sadly it’s not going to go away any time soon, so restaurants need to use it constructively.Yes there are many Yelpers that are just wenchy, complain about the smallest things, are having a bad hair day and have also just broken up with their significant others and the littlest thing is an irritation to them. But there can be a lot of good and constructive information gleaned from reviews. Yes, not…See More
Non-OperatorHeather Turner posted a blog post
How to Use Yelp constructively for Restaurants
Yelp is to restaurants as Tripadvisor is to Lodging, Love it, Hate it. Or a combination of both. Sadly it’s not going to go away any time soon, so restaurants need to use it constructively.Yes there are many Yelpers that are just wenchy, complain about the smallest things, are having a bad hair day and have also just broken up with their significant others and the littlest thing is an irritation to them. But there can be a lot of good and constructive information gleaned from reviews. Yes, not…See More
Non-OperatorHeather Turner's blog post was featured
30 Reasons Why Restaurants Should Be Blogging
Blogs give you a place to share information about your restaurant and promote your specialties, specials and menu.Blogs create value for your readers, prior customers, current customers, and future customers, 24 hours/7 days a week without any cost except a little of your time.If you can use word processing, you can use a Blog, You don’t need special software to blog or need to learn how to use special software to blog.The search engines will love you if you blog, Blogs are built for search…See More
Non-OperatorHeather Turner posted a blog post
30 Reasons Why Restaurants Should Be Blogging
Blogs give you a place to share information about your restaurant and promote your specialties, specials and menu.Blogs create value for your readers, prior customers, current customers, and future customers, 24 hours/7 days a week without any cost except a little of your time.If you can use word processing, you can use a Blog, You don’t need special software to blog or need to learn how to use special software to blog.The search engines will love you if you blog, Blogs are built for search…See More
Non-OperatorHeather Turner's blog post was featured
Restaurants, are you tapping into the home based business sector?
This past winter I did a consult with a 40 seat restaurant in a rural New England community who was looking for some additional marketing ideas. They had tapped out on as much online and offline marketing as they could do. They had also gone ahead and been progressive, and had gone to local business around them, met the owners and employees and offered incentives to come in to dine. While the restaurant was keeping its head well above water, the owner wanted to be busier during midweek and in…See More
Fine dining recruiter HOSPITALITY EXECUTIVE Executive Chef General Manager jobs commented on Heather Turner's blog post Reputation Management Goes Beyond Online Reviews"Most Hotels and Restaurants do not know how to play hardball with respect to Reputation Management.
In my previous career I spent 11 years as an Expert Witness I was cross examined by dozens of trial lawyers and learned a thing or two along the way…"
Non-OperatorHeather Turner posted a blog post
Restaurants, are you tapping into the home based business sector?
This past winter I did a consult with a 40 seat restaurant in a rural New England community who was looking for some additional marketing ideas. They had tapped out on as much online and offline marketing as they could do. They had also gone ahead and been progressive, and had gone to local business around them, met the owners and employees and offered incentives to come in to dine. While the restaurant was keeping its head well above water, the owner wanted to be busier during midweek and in…See More
Non-OperatorHeather Turner liked David Bloom's blog post Better Restaurant Websites: 3 Dos, 3 Don’ts
Non-OperatorHeather Turner posted a blog post
Finding a Location for your Restaurant
Finding a location is an integral part of a restaurant and does play a major role in whether your operation will fly or fail. The location is only one of many key components that make up what happens in the long term to your restaurant’s future. Finding a good location does not mean your restaurant will necessarily succeed, many factors contribute to a restaurants success or failure, the location being a primary key issue but not the only one to consider.Write an outline for the type of…See More
Non-OperatorDavid Rothschild liked Heather Turner's blog post Reputation Management Goes Beyond Online Reviews
OperatorTy Sullivan commented on Heather Turner's blog post Tips on Preparing for a Phone Interview and Getting Hired in the Digital Age
"Good stuff my friend!"
Non-OperatorHeather Turner posted a blog post
Reputation Management Goes Beyond Online Reviews
This past week I gave a lecture to a group of Innkeepers and Restaurateurs in Maine on Reputation Management. With all the numerous posts and information out there about protecting your business online from malicious reviews or reviews by unhappy customers, little thought is sometimes given to two other areas. One, what is your local chamber or business association saying about you offline. and two, what are your employees saying about you online? What are your employees saying about you…See More
Profile Information
- Title
- Owner
- Company
- Forfeng Designs
- Website
- http://www.forfengdesigns.com
- Twitter Handle
- forfeng
- Which Restaurant Segment best describes my company
- Not Applicable
- Which department at the restaurant corporate office
- Not Applicable
- What is your profession
- Consultant
- Interests
- Buying/Selling a Business, Consulting, Discovering New Food, Discovering New Wines, Locavore, Finding Investors, Franchising, Learning, Networking, Organic Foods, Other
- Personal Quote
- Life is too short to eat bad food
- Years in the Industry
- 20 in the industry cooking, 9 in hospitality consulting
Bio
Heather Turner a.k.a. Forfeng is a graduate of the Culinary Institute of America and has spent over 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America”, Chef Yves Labbe at 4 Star acclaimed restaurant, Le Cheval D’or and has been the Executive Chef at Bellini’s Restaurant, The Cliff House at Stowe Mt. Resort and Harvest Market in Northern Vermont and at The Olde Inn on Cape Cod.
In 2003 she started her own business which combines hospitality consulting with marketing for a variety of businesses. She writes a hospitality blog at http://chefforfeng.wordpress.com and is a member of Toastmasters International as well as being a keynote and educational speaker at associations and conferences around the United States.
Heather Turner's Blog
How to Use Yelp constructively for Restaurants
Posted on June 24, 2012 at 4:59am 2 Comments 0 Likes
Yelp is to restaurants as Tripadvisor is to Lodging, Love it, Hate it. Or a combination of both. Sadly it’s not going to go away any time soon, so restaurants need to use it constructively.
Yes there are many Yelpers that are just wenchy, complain about the smallest things, are having a bad hair day and have also just broken up with their significant others and the littlest thing is an irritation to them. But there can be a lot of good and constructive information gleaned…
Continue30 Reasons Why Restaurants Should Be Blogging
Posted on June 10, 2012 at 1:06pm 1 Comment 1 Like
- Blogs give you a place to share information about your restaurant and promote your specialties, specials and menu.
- Blogs create value for your readers, prior customers, current customers, and future customers, 24 hours/7 days a week without any cost except a little of your time.
- If you can use word processing, you can use a Blog, You don’t need special software to blog or need to learn how to use special software to blog.
- The search engines will love you if…
Restaurants, are you tapping into the home based business sector?
Posted on May 27, 2012 at 4:00pm 0 Comments 0 Likes
This past winter I did a consult with a 40 seat restaurant in a rural New England community who was looking for some additional marketing ideas. They had tapped out on as much online and offline marketing as they could do. They had also gone ahead and been progressive, and had gone to local business around them, met the owners and employees and offered incentives to come in to dine.
While the restaurant was keeping its head well above water, the owner wanted to be busier during…
Finding a Location for your Restaurant
Posted on May 12, 2012 at 9:46pm 0 Comments 1 Like
Finding a location is an integral part of a restaurant and does play a major role in whether your operation will fly or fail. The location is only one of many key components that make up what happens in the long term to your restaurant’s future. Finding a good location does not mean your restaurant will necessarily succeed, many factors contribute to a restaurants success or failure, the location being a primary key issue but not the only one to consider.
- Write an outline for…
Comment Wall (3 comments)
- At 7:26am on March 23, 2012,
Sarah said… Looking forward to having you on the FohBohist Team Heather! Thanks for being a part of FohBoh!
- At 7:25am on March 23, 2012,
Non-OperatorFohBoh said… Welcome to the FohBohist team! Looking forward to your submissions! Have a fantastic weekend!
- At 5:14am on March 23, 2012,
Operator - ChefMarcus Guiliano said… Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.
Chef Marcus Guiliano
Advertisement
Industry News
Social Media News
Technology
Photos
© 2013 Created by FohBoh.
