FOHBuzz is a suite of reports & analytics for restaurants, foodservice manufacturers, hotels and retail brands. Benchmark your social progress and successes with our suite of reports using FohBoh's proprietary Customer Intelligence System ™ that uses the best in class social tools and technologies to provide you with deep, rich analytics that impact your brand.
FOHBuzz SnapShot - For restaurants (single unit or chain of any size)
Our FOHBuzz SnapShot report is meant to give you an overview of not only your social media presence, but also your online reviews and a SEO evaluation. To arrive at our FOHBuzz score, we have developed a complex algorithm derived from hundreds of components. We take in to account reviews, content that you post on your social sites, the frequency in which you post content, sentiment analysis, natural language processing and SEO evaluation to provide you with a FOHBuzz score that allows you to bench mark yourself against competitors in the social media space.
FOHBuzz SnapShot is unique due to our ability to drill down using geo-location technology to provide you with social insights about a specific location. Where are people reviewing your restaurant, what are they saying? How do you match up against that location's local competitors in terms of SEO rank and popularity.
FOHBuzz Analytics - Extensive social media reporting and analytics on a brand or subject
FOHBuzz Analytics research will offer you a different approach to obtain the findings you requested from listening to unbiased and unsolicited online commentary. Our research methodology is a Netnography, a qualitative and quantitative explorative research approach to analyze the consumer dialogue in online communities, based on an initial set of keywords that are part of the brand’s name or architecture, in order to gain unbiased consumer insights on consumer sentiment, attitude and usage of the product or brand and the role the brand in the consumer’s daily life. The empathetic and non-obtrusive online observation and listening allows a new level of understanding of explicitly verbalized and implicitly existing need and solution information of every day consumers.
Starting with keywords, we have the ability to crowd sources tens of thousands of online social objects and associated conversations about the Hershey’s brand and related products to obtain the who, what, where and when as it relates to your brand and related products on the social web.