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Erle Dardick
  • Male
  • Vancouver, B.C.
  • Canada
  • MonkeyMedia Software
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Lovin' Catering, Bakeries, Commissaries, Food Catalogue (MailOrder)

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Erle Dardick's Blog

Erle Dardick

Taking small and scaling it big

In North America we've been really good at taking uniqueness and enthusiasm and scaling it over a large number of units. Starbucks has done this really well, and any QSR chain that's a household word has excelled at it too. It's always difficult to bring about original brand value over a large number of units. It's not just a matter of economies of scale. It's also a matter of driving entrepreneurial spirit and brand value.

To start with, there has to be something of special value in the brand… Continue

Posted on September 15, 2009 at 3:30pm — 1 Comment

Erle Dardick

13 cases of bananas later

Delivering on scarcity is one key to business success. If people are thirsty, open a drink stand. If healthy options are in demand, but aren't being delivered, add them to the menu. We all know this.

We sell software, but we're closing our booth at the Western FoodService and Hospitality Expo in San Diego, conspicuous because we delivered 13 cases of bananas to prospects and onlookers.

In the center of a very busy tradeshow where people are borderline burnt out on information and road fatigue,… Continue

Posted on September 1, 2009 at 11:00pm — 7 Comments

Erle Dardick

What to do when the customer changes the deal?

A deal is a deal. 'Fair' is the deal point in a consensual arrangement. When it is violated - and we've all had this happen - something must be done. Or not.

Sometimes, the customer unilaterally changes a deal you worked hard on. This is almost always unnerving, and usually feels like a violation. It can come in many forms - in a restaurant, the customer for no good reason refuses to pay a tab, or just pays part of it. Or dines and dashes. Does the manager leave the busy restaurant and try to c… Continue

Posted on August 18, 2009 at 10:00pm — 4 Comments

Erle Dardick

Turning an uptrend in home dining to your advantage

We’re in a great industry: no matter what, people have a great love for food. And their love for food is like the air in a balloon – you can crush it on one end, but it comes up somewhere else. Which can be good news.



People are dining out less in many restaurant segments; in others, the growth has slowed to a crawl.

No use whining about it. The love of food is showing up in other areas, and… Continue

Posted on August 4, 2009 at 9:37pm — 5 Comments

Erle Dardick

Why run a commissary?

If you have competing sales channels in your restaurant space, building a commissary can yield many benefits:

  • It can better handle volume

  • It’s not hardwired to being designed to deliver plate service, and

  • It can be designed from the ground up to have more efficient workflows.



When I morphed my deli/restaurant business to handle business-to-business catering, my restaurant kitchen just wasn’t built service that capacity, especially the high volume catering i… Continue

Posted on July 21, 2009 at 4:24pm — 1 Comment

Profile Information

ZIP code
V6P 5K5
Title
CEO
Company
MonkeyMedia Software
Website
http://monkeymediasoftware.com
Email
erle@monkeymedia.net
Restaurant Segment
Fast Casual
I work at the unit level and my role is
Not Applicable
I work at the corporate level and my functional area is
Other
I work for the foodservice industry and my profession is
Educator
Interests
Buying/Selling a Business, Consulting, Discovering New Food, Discovering New Wines, Learning, Networking
Other Interests
Food business operations engineering.
Biography
Former owner of a landmark restaurant and deli in Vancouver, Canada. With restaurant sales staying steady, we expanded our business by developing a Catering & Delivery arm that would go on to account for 70% of revenue. Now I help other companies do the same.

In 2001, I used my Deli as a launchpad to enter the food software business. Now CEO of MonkeyMedia Software, we specialize in commissary, food factory, business-to-business-catering restaurant extensions, as well as food catalog software. All web based solutions.
Years in the Industry
20

Latest Activity

John A. Gordon and Erle Dardick are now friends
August 5

Comment Wall (30 comments)

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At 10:29pm on February 1, 2010, Luc Chamberland said…
Greetings Earle,
I'm looking to leverage an existing restaurant concept through a mobile food truck application. I'm curious if you have any experience in this area? Also, how do you see a commissary being integrated into a multi-unit mobile truck enterprise?
Thx for your comments.
Luc
At 12:04pm on July 8, 2009, Mark Netsch said…
Erle, I look forward to my first brown bag experience!
At 10:14am on July 6, 2009, Alyson Mar, RD said…
Thanks for the connection Erle. Look forward to reading your blogs and talking to you more!
At 1:51pm on June 23, 2009, Ty Sullivan said…
OK, I'll bite. How did you get the Twitter listing at the top of your page? I want one too!
At 5:36am on June 23, 2009, Ty Sullivan said…
Hello fellow FohBohist! Just introducing myself and saying, add me on as a contact and feel free to take a look at the new column/blog they gave me! Looking forward to knowing you and staying up to date with all your postings.
Best,
Ty
At 2:12pm on March 21, 2009, Chris Tripoli said…
Erle.....Its good to be connected...thank you,
At 7:54pm on January 6, 2009, John Flipse said…
Hi Erle
Thanks for the link/hook up to a new industry network.
I signed up and look forward to connect with others in the industry and on a broader scale.
Have you had some time off ?
Hope you did and enjoyed it.
I was off from Dec 19th to the 5th of Jan with out any real work , just the usual surfing and emailing.
I know we are going to have a super year and we will connect often. Talk to you soon
At 11:40am on December 17, 2008, Debra Straka said…
Erle,
Congratulations on your new assignment with FohBoh.
At 6:30am on September 29, 2008, Dewey Boshers said…
Thanks. Looks promising. Appreciate your connecting me.
At 8:44am on September 28, 2008, Howard Appell said…
Thanks Earl for the invite. I won't be able to make it tomorrow as we are at deadline for our Catering issue and I have appointments all day. Good luck with it though.
 
 
 

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