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Posted on March 2, 2012 at 3:30am 7 Comments 6 Likes
In September 2011, Boston University and Harvard students released a study suggesting that running a Groupon promotion lowers a merchant’s Yelp rating.
Their finding left us wondering two things: why does this relationship exist, and what, if anything, can restaurants do to minimize these negative effects? To address this, we researched why by analyzing 736 Yelp…
Posted on April 25, 2011 at 9:00am 2 Comments 5 Likes
Restaurants understand the growing importance of Yelp, but effectively managing it can be a challenge. I set out to study what really moves the needle on Yelp so business operators can prioritize their efforts accordingly. I compared online reservation volume over time from Yelp.com for 35 restaurants with different Yelp profile characteristics. The data spans 3 cities and comes from the ever-growing Eat Metrics dataset of 2,100,000 pageviews and almost 50,000 online…
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Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
If your information is incorrect or missing, potential customers will be unable to find your restaurant and will move on to a competitor. And that’s not good for business.
Do you know how your restaurant appears online? Make sure potential customers can find you easily. In less time than it took you to read this, you can discover where you are losing out on customers. Click here now to get a free report detailing where your restaurant’s information is incorrect or missing across the internet.
