Eli Chait Male Portola Vally, CA United States Eat Metrics: Like

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Foodservice Industry Sur…

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29 Comments 6 Likes
Restaurant Technology

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Eli Chait's Page

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Eli Chait commented on Barry Chandler's blog post 'What Facebook Deals Means for Your Bar or Restaurant'

I saw a presentation from a Facebook rep a few weeks ago and she mentioned there was a 50% commission. Has that changed?

May 5, 2011

Eli Chait liked Eric Rodriguez's blog post 'Yelponomics: What Really Drives Yelp Reservations' Apr 27, 2011

Ray Welch commented on Eli Chait's blog post 'The Cost of Last Minute Reservations'

Eli, Got it. The trick would be to understand who those "flexible guests" and how to incentivize them. Maybe there is a secondary market for "premium" reservations? Operators could use social…

Mar 22, 2011

Eli Chait commented on Eli Chait's blog post 'The Cost of Last Minute Reservations'

Ray, thanks for the comment. That graph wasn't clear, not your fault! The differences in day distribution between last minute reservations and total reservations were about within the margin of error. The point was that about 10%…

Mar 22, 2011

Ray Welch commented on Eli Chait's blog post 'The Cost of Last Minute Reservations'

I'm not an operator, so I can't speak for that side of the equation. BUT, I am one of those people who typically make a dinner reservation less than 5 hours in advance. As is true with most of us in this industry, I travel…

Mar 22, 2011

The Cost of Last Minute Reservations

Eat Metrics is a restaurant advertising and analytics company. We publish articles about restaurant technology, marketing, and advertising, often using aggregated data from our restaurant users. Restaurants record when reservations are made, but rarely have an ability to see when customers want to make reservations. Many restaurants don’t realize how many customers they turn away when a peak time period fills up.…See More

A blog post by Eli Chait was featured Mar 21, 2011

3 Comments 0 Likes

The Cost of Last Minute Reservations

Blog post by Eli Chait Mar 21, 2011

3 Comments 0 Likes

Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.

Eli Chait joined FohBoh's group Nov 2, 2010

29 Comments 6 Likes

Eli Chait left a comment for Brooks Briz

Thanks, good to meet you Brooks.

Oct 11, 2010

Eli Chait and Brooks Briz are now friends Oct 11, 2010

5 Tactics to make an unprofitable Groupon campaign successful

The effectiveness of Groupon has been questioned in the press recently. A number of merchants have complained about too many…See More

A blog post by Eli Chait was featured Oct 7, 2010

0 Comments 0 Likes

5 Tactics to make an unprofitable Groupon campaign successful

The effectiveness of Groupon has been questioned in the press recently. A number of merchants have complained about too many…See More

Blog post by Eli Chait Oct 7, 2010

0 Comments 0 Likes

Success Story: How a restaurant generated a 700% return on search engine marketing

Google, Yahoo, Bing and other search engines offer “sponsored search” advertising opportunities for businesses. Ads are shown next to regular search results and can be targeted to users based on geography or time of day. Advertisers bid for their ad to be displayed alongside results for specific queries. For example Pasta Pomodoro, bid for the keyword “menlo park Italian restaurants”. If a Google user clicks on their advertisement, they will pay Google $1-$5 per click. This type of pricing,…See More

A blog post by Eli Chait was featured Oct 1, 2010

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Eli Chait replied to Tamer Alamuddin's discussion 'Online reservation systems'

Urbanspoon has rezbook, an iPad application with basic table management functionality. You should think of both as marketing tools that drive customers to your restaurant. Some restaurants get 500-1000 covers/month through Opentable.com. Yes, they…

Sep 30, 2010

Eli Chait replied to Ryan Gold's discussion 'Does your restaurant have an iPhone App?'

I'm a little late to this conversation, but there are a few companies out there that build iPhone apps with integrated online ordering (Micros Partner: http://www.exit41.com/Restaurant_Online_Call_Center_Mobile_Ordering.html). But...something…

Sep 30, 2010

Blog posts by Eli Chait Sep 30, 2010

Profile Information

Zip Code: 94028

Title: CEO

Company: Eat Metrics

Website: http://blog.eatmetrics.com

Twitter Handle: elichait

Restaurant Segment: Other

I work at the unit level and my role is: Other

I work at the corporate level and my functional area is: Marketing

I work for the foodservice industry and my profession is: Other

In which categories do you purchase, or specify the purchase of products for your organization?: Systems (technology), Services

Interests: Consulting, Discovering New Food, Locavore, Making Friends, Networking, New Locations

Years in the Industry: 6

Eli Chait's Blog

The Cost of Last Minute Reservations

Posted on March 21, 2011 at 1:00pm 3 Comments 0 Likes

Eat Metrics is a restaurant advertising and analytics company. We publish articles about restaurant technology, marketing, and advertising, often using aggregated data from our restaurant users.

Restaurants record when reservations are made, but rarely have an ability to see when customers want to make reservations. Many…

Continue

5 Tactics to make an unprofitable Groupon campaign successful

Posted on October 7, 2010 at 12:07pm 0 Comments 0 Likes

The effectiveness of Groupon has been questioned in the press recently. A number of merchants have complained about too… Continue

Success Story: How a restaurant generated a 700% return on search engine marketing

Posted on September 30, 2010 at 12:22pm 0 Comments 0 Likes

Groupon Externalities

Posted on September 23, 2010 at 12:00pm 0 Comments 0 Likes

Groupon and the dozens of Groupon-clones are known for heavy discounting. These services drive significant traffic to restaurants and spread the word to thousands of users by E-mail, Twitter, and Facebook.

For many restaurants, when a guest redeems a Groupon voucher, the first visit is not profitable. To find a positive return on investment, guests need to return for multiple visits.… Continue

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At 11:45am on July 7, 2010, Marcus Guiliano said…: Hello and welcome Eli,

Congratulations on joining FohBoh! I'm the green nutrition minded chef on this site. This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano