David Enser
  • Phoenix, AZ
  • United States
  • Revolution Tea, LLC.
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Profile Information

Title
Vice President of Foodservice
Company
Revolution Tea, LLC.
Website
http://revolutiontea.com
What best describes my company
Bakery, Catering, Casual, Fine Dining, Hotel Fine Dining, QSR, Quick Casual, Upscale Casual
Biography
2006 - Present. Vice President of Foodservice for Revolution Tea, LLC (Phoenix AZ) managing an innovative product portfolio of both hot teas and iced teas to support Key Accounts, Distributors, Brokers and a Direct Sales & Service Team.

1987 - 2005. Partner/Vice President of Sales for several regional foodservice sales & service companies; responsible for product development, service development, sales training and management.

• Awarded "Best Quality 2004" from Professional Chef’s Association for presentation of first Asian blend iced teas from liquid concentrate.

• Developed business model to lead private investors in 2004 to establish two Atlanta-based narrow-line beverage distribution companies: Southeast Beverage Corp. and U.S. Tea Corp.

• Invented first Fast Brew “high-flow” iced tea delivery system to support high-volume banquet & catering operations at hotels such as Hilton (Atlanta GA), Hyatt Regency (Atlanta GA), Marriott Marquis (Atlanta GA), and Renaissance Waverly (Atlanta GA).

• Designed innovative Modern Brew “on demand” iced tea delivery system to supply restaurant operations such as Chateau Elan (Atlanta GA), Ruth’s Chris Steakhouse (Atlanta GA), Ruth's Chris Steakhouse (Sandy Springs GA), and Horsehoe Bend CC (Roswell GA).

• Led two independent co-packers to develop Ready Bru™ brand (2004) iced tea products , and Tio Jose™ brand (1992) frozen daiquiri products for foodservice applications.

• Interviewed and negotiated with various co-packaging facilities to produce in excess of $500,000 annually in wholesale juice, soda, coffee, tea and daiquiri beverage products for the foodservice market.

• Responsible for developing and introducing select beverage product programs for National Distributing Company (Atlanta GA), Alliant Foodservice (Atlanta GA), Sutherland’s Foodservice Distributing, El Maizal Distributing, and Urumex Distributing.

• Trained individual sales teams to identify target customers compatible with product and distribution sales objectives.

• Developed proactive dispensing equipment service program and implemented performance tracking documents to support narrow-line beverage route delivery and service model.

• Experience includes creating both short-term and long-term business financing in excess of $1 million.
Years in the Industry
21 Years

David Enser's Blog

"Tea Lovers" GROUP renamed "Let's Talk Tea!"

Posted on March 17, 2008 at 9:48pm 3 Comments

Hoping the new name is less SCARY! On any given day, over 127 MILLION Americans are drinking tea ... we have 9 of them in our GROUP and now invite you!



In 1990 the whole tea category in the US was less than $1 BILLION. Last year, the category grew about $1.5 BILLION ending up at about $7 BILLION. This is a category in TRANSITION and you don't have to be afraid to talk about it any more. Your neighbors are drinking it, your competitors are serving it after every meal, and you're ready… Continue

FREE Refills!?! What's the benefit?

Posted on March 16, 2008 at 9:29am 4 Comments

I've been quietly asking this question for the past many years; of course, until here at FOHBOH, didn't have a forum to post. So here it is ... unless I'm mistaken, the "Free Refill" program was a creative marketing initiative of the Coca-Cola or Pepsi-Cola Companies back in the 80’s. My family was in the restaurant business in the 70’s and at that time we charged for every beverage serving – except of course coffee (most likely the first free refill beverage). Obviously successful, for… Continue

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