David Callahan's Page

Happy new year everyone. At the beginning of each year we all make resolutions. I would like to recommend one to business owners in all industries. If your response to not investing(spending) money on your company is either you are too slow or too busy, just say the following to salespeople. "I have no idea what I should be doing to keep business coming in the door."

Business will always fluctuate. One day you hear crickets and the next you have no time to think. Look at seasonal… Continue

According to the National Lung Association 31 States and the District of Columbia now have laws prohibiting smoking in restaurants. However, countless dollars continue are burned on a marketing tool of the past. Sure, to the recipient, matches are a great keepsake and are useful when lighting candles. We have a better idea! Use the matches you have lying around to light a fire under your 2010 marketing campaigns. Match your restaurants style with a marketing strategy which will leave an… Continue

It's a game everyone is playing today. Most marketing is a repeat of someone else. What ever happened to originality? Today we all have Twitter and Facebook. Is yours really that much better? The fact is we are all becoming white noise to our target audience. Although it makes sense to keep up with the Jones', it's only a matter of time before they are ahead again. Remember to ask yourself one question. "How do I stand out from the competition?"

2010 could be the year you become the new… Continue

Chances are you're excuses for not marketing are the same reasons you should be. Whether you are too busy or hurting for business, advertising strategies should always be in progress. Have you ever seen McDonald's or TGI Fridays taking time off from being in the public eye?

There is an old expression I'm sure you're familiar with. "Out of sight out of mind". As soon as a patron leaves your establishment no matter how great you're food, amenities and servers are, you are out of their sight… Continue