"Multiple touch is correct, and that implies a disciplined approach. In tough times, its tough to be disciplined and committed. But, over the long haul.....the brand equity builds and that has value.
Unfortunately, things like making a payroll…"
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Jim Matorin commented on Dave Turner's blog post Chasing Sales vs. Building A Brand"It takes commitment to build a brand and multiple touch points to clearly communicate the brand's message over years."
Dave Turner commented on Dave Turner's blog post Chasing Sales vs. Building A Brand"It's tough to maintain the integrity, especially in tough times. I certainly am aware that without sales, there is no brand. And, sometimes making a payroll brings about decisions that might be more short-term…"
Kristen Daukas commented on Dave Turner's blog post Chasing Sales vs. Building A Brand"Too many times brands veer off to left field because it's what they think they should do. I've abandoned certain ones because what I loved so much about them in the beginning, essentially became an after thought."
Dave Turner's blog post was featuredChasing Sales vs. Building A Brand
Whether you are a restaurant, a distributor, or a tabletop manufacturer, have you ever noticed how there’s a lot of attention focused on selling stuff – whether it’s a steak off from a menu or dinnerware from a catalog. All the attention is focused on how to get to a higher level of sales…..and, ideally, profitability. In today’s economic environment, selling stuff is hard….often very hard….to do. Many times, when the sales effort gets as intense as it is now, what gets lost is the vision of…See More
Dave Turner joined Michael Biesemeyer's group
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We have an active presence on Linkedin, with hundreds of members who post job descriptions and industry-related topics. Use this group to talk about how to use Linkedin as yet another tool for maximizing your social networking activity.See More
Dave Turner joined Mary Smith's group
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Join the group ask questions on Equipment and Smallwares. Price's any items you may have questions on.
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This is a group to talk about cutlery. What you like, what you don't like. Tips on skills, sharpening. You'll also get sneak peaks at what my company has coming.
Dave Turner posted a blog postChasing Sales vs. Building A Brand
Whether you are a restaurant, a distributor, or a tabletop manufacturer, have you ever noticed how there’s a lot of attention focused on selling stuff – whether it’s a steak off from a menu or dinnerware from a catalog. All the attention is focused on how to get to a higher level of sales…..and, ideally, profitability. In today’s economic environment, selling stuff is hard….often very hard….to do. Many times, when the sales effort gets as intense as it is now, what gets lost is the vision of…See More
Marcus Guiliano left a comment for Dave Turner"Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.Chef Marcus Guiliano"
Profile Information
- Title
- Editor/Publisher/Janitor
- Company
- F/S Tabletop Journal
- Website
- http://www.tabletopjournal.com
- Twitter Handle
- tabletopjournal
- Restaurant Segment
- Other
- I work at the unit level and my role is
- Other
- I work at the corporate level and my functional area is
- Other
- I work for the foodservice industry and my profession is
- Media Co. / Editorial / Sales
- Biography
- Dave Turner has over 25 years of foodservice tabletop product experience.
- Years in the Industry
- 25+
Dave Turner's Blog
Chasing Sales vs. Building A Brand
Posted on July 3, 2011 at 10:00am 5 Comments 0 Likes
Whether you are a restaurant, a distributor, or a tabletop manufacturer, have you ever noticed how there’s a lot of attention focused on selling stuff – whether it’s a steak off from a menu or dinnerware from a catalog. All the attention is focused on how to get to a higher level of sales…..and, ideally, profitability. In today’s economic environment, selling stuff is hard….often very hard….to do. Many times, when the sales effort gets as intense as it is now, what gets…
ContinueComment Wall (1 comment)
- At 6:01am on May 31, 2011, Marcus Guiliano said…
- Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.
Chef Marcus Guiliano
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