Online Ordering
Hi everyone,
I'm glad to be an ongoing part of the restaurant industry and the FohBoh community! Having grown up in the business and working at all levels inside the restaurants, I got out for awhile and focused on advertising, marketing and Internet development. Currently I am the National Sales Manager at TakeOut Technologies, one of the leading providers of online ordering and catering for the industry.
To me, offering online ordering isn't just about putting food online, it's about marketing, branding, advertising and revenue growth. In fact, it's really another "location" so to speak. The goal for any website is to reflect the brand, information about the restaurant, have a menu up and offer gift cards or other items for sale, so why shouldn't it be the next extension of the complete guest experience inside the restaurant for those that want food to go?
I love this business and look forward to some good conversations about where the industry is heading, the latest in developments in all areas and keeping up with how best we can partner with our clients. Have a great day everyone.
Dan
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What's interesting to me is that lately the market has even changed more. Right now, our clients are reporting that individual lunch orders are increasing! We have always seen groups, business lunches, dinners and catering grow client revenues, however now single people are ordering from their desks just to pick up during their lunch break for example. This includes some faster-service lunch restaurants like Potbelly Sandwiches. They are telling us that even standing in line for 3-4 minutes, getting their order and paying takes too much time for their guests, so they seeing strong movement toward online ordering, which is increasing their capacity in the restaurant, check averages and customer satisfaction too. We're happy we can support every possible revenue and marketing opportunity for Potbelly and all of our clients. It's a great time to be industry!
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FohBoh Community Development
Welcome to FohBoh, and thanks for the connection. Interesting business you're working with, especially with all the rises in technology.. hope it's going well for you. I look forward to seeing you around here.
Alyson
FoodCalc
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