DJ Tryba's Page

“We are continually faced by great opportunities brilliantly disguised as insoluble problems.” Lee Iacocca, American Industrialist.



The above quote by Lee Iacocca is extremely relevant in today’s marketplace. The economy is throwing many challenges at us, and if we field them correctly we can make a significant impact on our success and profitability today and in the future. I don’t want to beat a dead horse, but people are still spending money – you still go out to dinner right? We… Continue

Carpe Diem



“The trouble with opportunity is that it’s always more recognizable going than coming.” Author unknown.



I am hearing it everywhere – on TV, Radio, Internet, in the office, at work, at church….just about anywhere. The economy is not where any of us would like it to be. Sales are down. Customer counts are down. Profits are down. Everyone is getting a little nervous. Are you? What are you doing? How are you going to insure that you are going to come out of this… Continue

Anyone remember how much shortening was last October? Are you sitting down? Do you really want to know how much more it costs per case this year than it did last year? Answer: $13.75/case. Yep, that’s right, $10 a case more than last year’s price. If you use 10 cases of shortening a week, that is a difference on your bottom line of over $5200 on one ingredient alone! Most economists do not see an end to the rising costs of oil. Most pop culture watchers do not see an end to America’s insatiable… Continue

“No wind serves him who addresses his voyage to no certain port.” Michel De Montaigne, French Renaissance Essayist.



It seems like I am having the same conversation four or five times a week these days. You know the one that goes “How is it out there? I am dying here. My numbers just keep dwindling. I can’t figure out why the when I drive by the chains, their parking lots are still full. I serve better food than they do. What is going on? What do they have that I don’t?” Those are… Continue

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin



A recent survey from Technomics revealed that while in home dining is increasing, 42% of those meals are not prepared in the home. Apparently, gone are the days of genuine home cooked meals. Where are consumers getting these “faux home cooked meals?” A growing number of them are turning toward to-go options at their favorite restaurants. They aren’t… Continue