More of our work in Direct Marketing is being used in an intentional interface with social. ROI in DM is clearly and precisely measurable, but no one seems to have figured out ROI for social. I…Continue
"Bob - great questions and one I can recommend a good book on the topic 'ROI of Social Media: How to improve the return on your social marketing investment'. Full Disclaimer - I'm one of the authors and since joining up with…"
"That makes sense. In terms of defining a numeric value from web/social media, some might look at the obvious metrics like website traffic numbers, number of twitter followers, number of facebook fans, etc. When selling an established…"
I have several restaurant customers who can put a number on Social Media. Is it a precise science....no, but they have recognized what it has done for their business by promoting special events or special nights etc.
Our calculation involves,…"
I think you're exactly right in that you can't yet track that direct ROI. My thinking is centering around the value of that asset that's developed. For example, one actual asset that is worth money in the…"
"My opinion is social media — while powerful and beneficial — can't be tracked and accurately valued like you can other marketing channels.
Social media, when done the right way, is much simpler than that. It should be…"
"Thanks for your reply, Brian. I'm working on a calculation called "Return on Engagement." It combines elements of two assessments, like financial reporting. In that, you have an income statement (profit and loss) and…"
"Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.Chef Marcus Guiliano"
More of our work in Direct Marketing is being used in an intentional interface with social. ROI in DM is clearly and precisely measurable, but no one seems to have figured out ROI for social. I have a few ideas and need to vet them.
Bob Massie has been in the Direct/Database marketing field since he founded Marketing Informatics in 1987. The company provides marketing programs that drive traffic in stores; provide database, enhancement and analytics for guest acquisition and CRM; uses postal and email as primary channels.
Years in the Industry
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