Bob Massie
  • Male
  • Marketing Informatics
Share on Facebook
Share Twitter
  • Blog Posts
  • Discussions (7)
  • Events
  • Groups
  • Photos
  • Photo Albums
  • Videos

Bob Massie's connections

  • Marcus Guiliano
  • FohBoh

Bob Massie's Discussions

How are you measuring the ROI of social media?
14 Replies

More of our work in Direct Marketing is being used in an intentional interface with social.  ROI in DM is clearly and precisely measurable, but no one seems to have figured out ROI for social.  I…Continue

Tags: marketing, direct, media, social, ROI

Started this discussion. Last reply by Ola Ayeni Sep 3, 2012.

 

Bob Massie's Page

Latest Activity

Ola Ayeni replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Actual visit at the restaurant by customers with unique offering tracking."
Sep 3, 2012
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Steven: Thanks for the steers. I'll check them out.  I'd like to connect in the first of next year.   And to Joe, Brian and Brian: THANKS TO ALL: I'm on LinkedIn if you'd like to connect."
Dec 1, 2011
Steven Groves replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Bob - great questions and one I can recommend a good book on the topic 'ROI of Social Media: How to improve the return on your social marketing investment'.  Full Disclaimer - I'm one of the authors and since joining up with…"
Dec 1, 2011

Non-Operator
Joe Welsh replied to Bob Massie's discussion How are you measuring the ROI of social media?
"They use various means to drive customers in. At the end of the day, they evalute the money in the register and compare it to prior year numbers when they did not utilize social to drive traffic.  "
Dec 1, 2011
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?
"To you guys, I mean"
Dec 1, 2011
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?
"I completely agree. As I get things firmed up, I'll post here for more feedback, and maybe my worksheets will be helpful"
Dec 1, 2011
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Joe: Do they id those guests via a coupon or offer code or by lift over a projected baseline?"
Dec 1, 2011

Non-Operator
Brian (Restaurant Engine) replied to Bob Massie's discussion How are you measuring the ROI of social media?
"That makes sense.  In terms of defining a numeric value from web/social media, some might look at the obvious metrics like website traffic numbers, number of twitter followers, number of facebook fans, etc.  When selling an established…"
Nov 30, 2011

Non-Operator
Joe Welsh replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Bob, I have several restaurant customers who can put a number on Social Media. Is it a precise science....no, but they have recognized what it has done for their business by promoting special events or special nights etc. Our calculation involves,…"
Nov 30, 2011
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Brian:   I think you're exactly right in that you can't yet track that direct ROI.  My thinking is centering around the value of that asset that's developed.  For example, one actual asset that is worth money in the…"
Nov 30, 2011

Non-Operator
Brian (Restaurant Engine) replied to Bob Massie's discussion How are you measuring the ROI of social media?
"My opinion is social media — while powerful and beneficial — can't be tracked and accurately valued like you can other marketing channels.   Social media, when done the right way, is much simpler than that.  It should be…"
Nov 30, 2011
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Thanks for your reply, Brian.  I'm working on a calculation called "Return on Engagement."  It combines elements of two assessments, like financial reporting.  In that, you have an income statement (profit and loss) and…"
Nov 22, 2011
Brian Jardin replied to Bob Massie's discussion How are you measuring the ROI of social media?
"I would love to hear how you are measuring the success of your social media marketing."
Nov 3, 2011
Bob Massie is now friends with FohBoh and Marcus Guiliano
Oct 25, 2011
Marcus Guiliano left a comment for Bob Massie
"Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.Chef Marcus Guiliano"
Oct 12, 2011
Bob Massie's discussion was featured

How are you measuring the ROI of social media?

More of our work in Direct Marketing is being used in an intentional interface with social.  ROI in DM is clearly and precisely measurable, but no one seems to have figured out ROI for social.  I have a few ideas and need to vet them.
Oct 11, 2011

Profile Information

Title
CEO
Company
Marketing Informatics
Website
http://www.marketinginformatics.com
What best describes my company
Not Applicable
Personal Quote
Gratitude in all things.
Biography
Bob Massie has been in the Direct/Database marketing field since he founded Marketing Informatics in 1987. The company provides marketing programs that drive traffic in stores; provide database, enhancement and analytics for guest acquisition and CRM; uses postal and email as primary channels.
Years in the Industry
4

Comment Wall (1 comment)

You need to be a member of FohBoh to add comments!

Join FohBoh

At 5:26am on October 12, 2011, Marcus Guiliano said…
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Chef Marcus Guiliano
 
 
 

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service