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Bob Massie's Discussions
How are you measuring the ROI of social media?
Started this discussion. Last reply by Ola Ayeni Sep 3, 2012. 14 Replies 0 Likes
More of our work in Direct Marketing is being used in an intentional interface with social. ROI in DM is clearly and precisely measurable, but no one seems to have figured out ROI for social. I…Continue
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Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?"Steven:
Thanks for the steers. I'll check them out. I'd like to connect in the first of next year.
And to Joe, Brian and Brian: THANKS TO ALL: I'm on LinkedIn if you'd like to connect."
Steven Groves replied to Bob Massie's discussion How are you measuring the ROI of social media?"Bob - great questions and one I can recommend a good book on the topic 'ROI of Social Media: How to improve the return on your social marketing investment'. Full Disclaimer - I'm one of the authors and since joining up with…"
Non-OperatorJoe Welsh replied to Bob Massie's discussion How are you measuring the ROI of social media?
"They use various means to drive customers in. At the end of the day, they evalute the money in the register and compare it to prior year numbers when they did not utilize social to drive traffic.
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Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?"To you guys, I mean"
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?"I completely agree. As I get things firmed up, I'll post here for more feedback, and maybe my worksheets will be helpful"
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?"Joe:
Do they id those guests via a coupon or offer code or by lift over a projected baseline?"
Non-OperatorBrian (Restaurant Engine) replied to Bob Massie's discussion How are you measuring the ROI of social media?
"That makes sense. In terms of defining a numeric value from web/social media, some might look at the obvious metrics like website traffic numbers, number of twitter followers, number of facebook fans, etc. When selling an established…"
Non-OperatorJoe Welsh replied to Bob Massie's discussion How are you measuring the ROI of social media?
"Bob,
I have several restaurant customers who can put a number on Social Media. Is it a precise science....no, but they have recognized what it has done for their business by promoting special events or special nights etc.
Our calculation involves,…"
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?"Brian:
I think you're exactly right in that you can't yet track that direct ROI. My thinking is centering around the value of that asset that's developed. For example, one actual asset that is worth money in the…"
Non-OperatorBrian (Restaurant Engine) replied to Bob Massie's discussion How are you measuring the ROI of social media?
"My opinion is social media — while powerful and beneficial — can't be tracked and accurately valued like you can other marketing channels.
Social media, when done the right way, is much simpler than that. It should be…"
Bob Massie replied to Bob Massie's discussion How are you measuring the ROI of social media?"Thanks for your reply, Brian. I'm working on a calculation called "Return on Engagement." It combines elements of two assessments, like financial reporting. In that, you have an income statement (profit and loss) and…"
Brian Jardin replied to Bob Massie's discussion How are you measuring the ROI of social media?"I would love to hear how you are measuring the success of your social media marketing."
Operator - ChefMarcus Guiliano left a comment for Bob Massie
"Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.Chef Marcus Guiliano"
Bob Massie's discussion was featuredHow are you measuring the ROI of social media?
More of our work in Direct Marketing is being used in an intentional interface with social. ROI in DM is clearly and precisely measurable, but no one seems to have figured out ROI for social. I have a few ideas and need to vet them.
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- Title
- CEO
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- Marketing Informatics
- Which Restaurant Segment best describes my company
- Not Applicable
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- What is your profession
- Advertising / PR
- Personal Quote
- Gratitude in all things.
- Biography
- Bob Massie has been in the Direct/Database marketing field since he founded Marketing Informatics in 1987. The company provides marketing programs that drive traffic in stores; provide database, enhancement and analytics for guest acquisition and CRM; uses postal and email as primary channels.
- Years in the Industry
- 4
Comment Wall (1 comment)
- At 5:26am on October 12, 2011,
Operator - ChefMarcus Guiliano said… - Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.
Chef Marcus Guiliano
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