Bob Fiddler
  • Male
  • Annapolis, MD
  • United States
  • The Fiddler Group
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  • William H. Bender

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Latest Activity

Nate Bagley replied to Bob Fiddler's discussion Do you think the "seasoned beef" lawsuit will damage the Taco bell brand? in the group Restaurant Marketing
"Just like any PR fiasco, it will totally depend on how they confront it. If a company can confront a complaint (or in this case, a law suit) head-on and with honesty, they normally come out fine, if not, better off.  Look how Tylenol recovered…"
Feb 2, 2011
Bob Fiddler added a discussion to the group Restaurant Marketing

Do you think the "seasoned beef" lawsuit will damage the Taco bell brand?

It’s tempting to assume the class action lawsuit facing Taco Bell for falsely claiming its meat filling is “seasoned beef” will damage the brand in some important way. But I don’t think that will happen. Here’s why: See More
Feb 2, 2011
Bob Fiddler replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Thanks, Bill. I agree with your friend that being "Groupon ready" is a big challenge. If you don't seize the opportunity to give guests a great brand experience what's the point? PS. Do you still own the Aztec Challenger?"
Jan 13, 2011

William H. Bender replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Bob, My friend Mark Netsch recently completed and article for Fast Casual that may answer some your question to some degree: FYI - I love your brand approach and your Brand-O-Matic put a smile on my face. Please read when…"
Jan 13, 2011
Bob Fiddler added a discussion to the group Local Store Marketing
Jan 13, 2011
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"Some new findings about Groupon:"
Jan 13, 2011
Bob Fiddler commented on Scott Hume's blog post One More Brand Lesson
"People are unpredictable and so is social media. That's what makes it so frightening and/or interesting and/or valuable, depending on your point of view. You can't test a virtual LTO in the social media world; you have to put the real…"
Nov 21, 2010
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"A Restaurant's Guide to Groupon: Do It Right or Not at All:"
Nov 19, 2010
Bob Fiddler replied to Nate Bagley's discussion Social Media Customer Relationship Managment in the group Social Media for Foodservice
"Wow, this is a very robust article, covering ALL the bases. But in the end, it's really too complicated to act on, I think, other than just to call one of the vendors and shout "help!" One of the most telling points in the…"
Nov 4, 2010
Bob Fiddler commented on FohBoh's group Foodservice Industry Survey and Panel Group
"Hi, everyone. Looking forward to helping out."
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Social Media for Foodservice

A place for collaboration about best practices and success stories, share ideas and tools to fully leverage the social web.See More
Nov 1, 2010

Profile Information

The Fiddler Group
Twitter Handle
What best describes my company
Not Applicable
Buying/Selling a Business, Consulting, Locavore, Franchising, Making Friends, Networking
I have been a marketing professional for over 30 years. Like any 30-year journey, this one has taken me many places — as a copywriter, art director and marketing director for Spiegel (the direct merchandiser); as a director of advertising for a $2B home improvement chain; as an agency creative director; and in 1999 as founder and principal of an agency that specializes in brand development.

Because of our success building brands for smaller and mid-size consumer companies, we began to hear from emerging restaurant franchisors, who were hungry for help in a very competitive market. Through those engagements, we learned a lot more about restaurant branding and marketing. Other restaurant clients found us and, well, since I'm an incurable foodie anyway, our restaurant branding and marketing niche just grew along with our expertise. Today helping restaurants fill their tables and restaurant franchisors sell their restaurants are major parts of our business.

A few more facts about me: I'm a branding and marketing junkie with an MS in Advertising from Northwestern University and a side gig as adjunct professor of marketing for Georgetown University.
Years in the Industry

Comment Wall (1 comment)

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At 8:18am on November 1, 2010, Marcus Guiliano said…
Hello Bob,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano
Chef on a Mission




Social Wine Club for Craft Wineries


Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

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