Bob Fiddler
  • Male
  • Annapolis, MD
  • United States
  • The Fiddler Group
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  • William H. Bender

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Latest Activity

Nate Bagley replied to Bob Fiddler's discussion Do you think the "seasoned beef" lawsuit will damage the Taco bell brand? in the group Restaurant Marketing
"Just like any PR fiasco, it will totally depend on how they confront it. If a company can confront a complaint (or in this case, a law suit) head-on and with honesty, they normally come out fine, if not, better off.  Look how Tylenol recovered…"
Feb 2, 2011
Bob Fiddler added a discussion to the group Restaurant Marketing

Do you think the "seasoned beef" lawsuit will damage the Taco bell brand?

It’s tempting to assume the class action lawsuit facing Taco Bell for falsely claiming its meat filling is “seasoned beef” will damage the brand in some important way. But I don’t think that will happen. Here’s why: See More
Feb 2, 2011
Bob Fiddler replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Thanks, Bill. I agree with your friend that being "Groupon ready" is a big challenge. If you don't seize the opportunity to give guests a great brand experience what's the point? PS. Do you still own the Aztec Challenger?"
Jan 13, 2011

William H. Bender replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Bob, My friend Mark Netsch recently completed and article for Fast Casual that may answer some your question to some degree: FYI - I love your brand approach and your Brand-O-Matic put a smile on my face. Please read when…"
Jan 13, 2011
Bob Fiddler added a discussion to the group Local Store Marketing
Jan 13, 2011
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"Some new findings about Groupon:"
Jan 13, 2011
Bob Fiddler commented on Scott Hume's blog post One More Brand Lesson
"People are unpredictable and so is social media. That's what makes it so frightening and/or interesting and/or valuable, depending on your point of view. You can't test a virtual LTO in the social media world; you have to put the real…"
Nov 21, 2010
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"A Restaurant's Guide to Groupon: Do It Right or Not at All:"
Nov 19, 2010
Bob Fiddler replied to Nate Bagley's discussion Social Media Customer Relationship Managment in the group Social Media for Foodservice
"Wow, this is a very robust article, covering ALL the bases. But in the end, it's really too complicated to act on, I think, other than just to call one of the vendors and shout "help!" One of the most telling points in the…"
Nov 4, 2010
Bob Fiddler commented on FohBoh's group Foodservice Industry Survey and Panel Group
"Hi, everyone. Looking forward to helping out."
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Social Media for Foodservice

A place for collaboration about best practices and success stories, share ideas and tools to fully leverage the social web.See More
Nov 1, 2010

Profile Information

The Fiddler Group
Twitter Handle
What best describes my company
Not Applicable
Buying/Selling a Business, Consulting, Locavore, Franchising, Making Friends, Networking
I have been a marketing professional for over 30 years. Like any 30-year journey, this one has taken me many places — as a copywriter, art director and marketing director for Spiegel (the direct merchandiser); as a director of advertising for a $2B home improvement chain; as an agency creative director; and in 1999 as founder and principal of an agency that specializes in brand development.

Because of our success building brands for smaller and mid-size consumer companies, we began to hear from emerging restaurant franchisors, who were hungry for help in a very competitive market. Through those engagements, we learned a lot more about restaurant branding and marketing. Other restaurant clients found us and, well, since I'm an incurable foodie anyway, our restaurant branding and marketing niche just grew along with our expertise. Today helping restaurants fill their tables and restaurant franchisors sell their restaurants are major parts of our business.

A few more facts about me: I'm a branding and marketing junkie with an MS in Advertising from Northwestern University and a side gig as adjunct professor of marketing for Georgetown University.
Years in the Industry

Comment Wall (1 comment)

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At 8:18am on November 1, 2010, Marcus Guiliano said…
Hello Bob,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano
Chef on a Mission




Social Wine Club for Craft Wineries


Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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