"Just like any PR fiasco, it will totally depend on how they confront it. If a company can confront a complaint (or in this case, a law suit) head-on and with honesty, they normally come out fine, if not, better off. Look how Tylenol recovered…"
It’s tempting to assume the class action lawsuit facing Taco Bell for falsely claiming its meat filling is “seasoned beef” will damage the brand in some important way. But I don’t think that will happen. Here’s why: http://wp.me/pJMPC-5QSee More
"Thanks, Bill. I agree with your friend that being "Groupon ready" is a big challenge. If you don't seize the opportunity to give guests a great brand experience what's the point? PS. Do you still own the Aztec Challenger?"
My friend Mark Netsch recently completed and article for Fast Casual that may answer some your question to some degree: http://bit.ly/ceAG30.
FYI - I love your brand approach and your Brand-O-Matic put a smile on my face. Please read when…"
"People are unpredictable and so is social media. That's what makes it so frightening and/or interesting and/or valuable, depending on your point of view. You can't test a virtual LTO in the social media world; you have to put the real…"
"Wow, this is a very robust article, covering ALL the bases. But in the end, it's really too complicated to act on, I think, other than just to call one of the vendors and shout "help!" One of the most telling points in the…"
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Buying/Selling a Business, Consulting, Locavore, Franchising, Making Friends, Networking
I have been a marketing professional for over 30 years. Like any 30-year journey, this one has taken me many places — as a copywriter, art director and marketing director for Spiegel (the direct merchandiser); as a director of advertising for a $2B home improvement chain; as an agency creative director; and in 1999 as founder and principal of an agency that specializes in brand development.
Because of our success building brands for smaller and mid-size consumer companies, we began to hear from emerging restaurant franchisors, who were hungry for help in a very competitive market. Through those engagements, we learned a lot more about restaurant branding and marketing. Other restaurant clients found us and, well, since I'm an incurable foodie anyway, our restaurant branding and marketing niche just grew along with our expertise. Today helping restaurants fill their tables and restaurant franchisors sell their restaurants are major parts of our business.
A few more facts about me: I'm a branding and marketing junkie with an MS in Advertising from Northwestern University and a side gig as adjunct professor of marketing for Georgetown University.
Years in the Industry
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The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.
ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.
Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.
At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?
Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."