Bob Fiddler
  • Male
  • Annapolis, MD
  • United States
  • The Fiddler Group
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  • William H. Bender

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Nate Bagley replied to Bob Fiddler's discussion Do you think the "seasoned beef" lawsuit will damage the Taco bell brand? in the group Restaurant Marketing
"Just like any PR fiasco, it will totally depend on how they confront it. If a company can confront a complaint (or in this case, a law suit) head-on and with honesty, they normally come out fine, if not, better off.  Look how Tylenol recovered…"
Feb 2, 2011
Bob Fiddler added a discussion to the group Restaurant Marketing

Do you think the "seasoned beef" lawsuit will damage the Taco bell brand?

It’s tempting to assume the class action lawsuit facing Taco Bell for falsely claiming its meat filling is “seasoned beef” will damage the brand in some important way. But I don’t think that will happen. Here’s why: See More
Feb 2, 2011
Bob Fiddler replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Thanks, Bill. I agree with your friend that being "Groupon ready" is a big challenge. If you don't seize the opportunity to give guests a great brand experience what's the point? PS. Do you still own the Aztec Challenger?"
Jan 13, 2011

William H. Bender replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Bob, My friend Mark Netsch recently completed and article for Fast Casual that may answer some your question to some degree: FYI - I love your brand approach and your Brand-O-Matic put a smile on my face. Please read when…"
Jan 13, 2011
Bob Fiddler added a discussion to the group Local Store Marketing
Jan 13, 2011
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"Some new findings about Groupon:"
Jan 13, 2011
Bob Fiddler commented on Scott Hume's blog post One More Brand Lesson
"People are unpredictable and so is social media. That's what makes it so frightening and/or interesting and/or valuable, depending on your point of view. You can't test a virtual LTO in the social media world; you have to put the real…"
Nov 21, 2010
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"A Restaurant's Guide to Groupon: Do It Right or Not at All:"
Nov 19, 2010
Bob Fiddler replied to Nate Bagley's discussion Social Media Customer Relationship Managment in the group Social Media for Foodservice
"Wow, this is a very robust article, covering ALL the bases. But in the end, it's really too complicated to act on, I think, other than just to call one of the vendors and shout "help!" One of the most telling points in the…"
Nov 4, 2010
Bob Fiddler commented on FohBoh's group Foodservice Industry Survey and Panel Group
"Hi, everyone. Looking forward to helping out."
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Social Media for Foodservice

A place for collaboration about best practices and success stories, share ideas and tools to fully leverage the social web.See More
Nov 1, 2010

Profile Information

The Fiddler Group
Twitter Handle
What best describes my company
Not Applicable
Buying/Selling a Business, Consulting, Locavore, Franchising, Making Friends, Networking
I have been a marketing professional for over 30 years. Like any 30-year journey, this one has taken me many places — as a copywriter, art director and marketing director for Spiegel (the direct merchandiser); as a director of advertising for a $2B home improvement chain; as an agency creative director; and in 1999 as founder and principal of an agency that specializes in brand development.

Because of our success building brands for smaller and mid-size consumer companies, we began to hear from emerging restaurant franchisors, who were hungry for help in a very competitive market. Through those engagements, we learned a lot more about restaurant branding and marketing. Other restaurant clients found us and, well, since I'm an incurable foodie anyway, our restaurant branding and marketing niche just grew along with our expertise. Today helping restaurants fill their tables and restaurant franchisors sell their restaurants are major parts of our business.

A few more facts about me: I'm a branding and marketing junkie with an MS in Advertising from Northwestern University and a side gig as adjunct professor of marketing for Georgetown University.
Years in the Industry

Comment Wall (1 comment)

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At 8:18am on November 1, 2010, Marcus Guiliano said…
Hello Bob,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano
Chef on a Mission




Social Wine Club for Craft Wineries


Ice cream makes a comeback with unusual new flavors

Ice cream shops saw their sales dip 4% from 2008 through 2013, as health-conscious consumers switched to frozen yogurt, but n -More

Grand Cru® Pistachio Crisps with Spicy Red Pepper Jelly
Pistachios pair perfectly with Grand Cru® in this unique, on-trend application. Grand Cru is an award-winning Alpine-style cheese that's crafted to achieve memorable menu items, and this one is no exception. Plus, it is now available in a convenient, slice-on-slice format. Find this and other inventive recipe ideas that will help you create a masterful menu.

Panda Express aims to stay trendy with new store concept

Panda Express opened a new eatery in a Pasadena, Calif., strip mall last month, which doubles as a test kitchen for new menu  -More

3 reasons why "charitable giving" law is good for business

Many restaurateurs already participate in food-donation programs because it's the right thing to do, but may not realize the  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Commends House Passage of Charitable Giving, Anti-Hunger Measures

The National Restaurant Association today applauded members of the House of Representatives for passing H.R. 4719, 'America Gives More Act of 2014.'

NRA Releases Sustainability Report Offering Expert Advice and Money-Saving Tips

The National Restaurant Association has issued a new report focused on sustainability best practices for the foodservice industry.

Meritage Reports Second Quarter 2014 Results

Sales increased 15.4% to $40.5 million from $35.1 million for the same period last year.

Kaiser’s Pizza Increases Their Dough With Future POS

Kaiser’s Pizza in Gurnee, IL and Kenosha, WI upgrades to POS Partners, Inc. for higher profits and better service

Carrols Restaurant Group, Inc. Signs Agreement to Purchase 21 Burger King® Restaurants in Upstate New York

Carrols Restaurant Group, Inc. (Nasdaq:TAST) today announced that on July 11, 2014 it signed a definitive agreement to purchase 21 BURGER KING® restaurants from Kessler Group, Inc.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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