Bob Fiddler
  • Male
  • Annapolis, MD
  • United States
  • The Fiddler Group
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  • William H. Bender

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Nate Bagley replied to Bob Fiddler's discussion Do you think the "seasoned beef" lawsuit will damage the Taco bell brand? in the group Restaurant Marketing
"Just like any PR fiasco, it will totally depend on how they confront it. If a company can confront a complaint (or in this case, a law suit) head-on and with honesty, they normally come out fine, if not, better off.  Look how Tylenol recovered…"
Feb 2, 2011
Bob Fiddler added a discussion to the group Restaurant Marketing

Do you think the "seasoned beef" lawsuit will damage the Taco bell brand?

It’s tempting to assume the class action lawsuit facing Taco Bell for falsely claiming its meat filling is “seasoned beef” will damage the brand in some important way. But I don’t think that will happen. Here’s why: See More
Feb 2, 2011
Bob Fiddler replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Thanks, Bill. I agree with your friend that being "Groupon ready" is a big challenge. If you don't seize the opportunity to give guests a great brand experience what's the point? PS. Do you still own the Aztec Challenger?"
Jan 13, 2011

William H. Bender replied to Bob Fiddler's discussion What caveats would you place on restaurants choosing to promote with Groupon? in the group Local Store Marketing
"Bob, My friend Mark Netsch recently completed and article for Fast Casual that may answer some your question to some degree: FYI - I love your brand approach and your Brand-O-Matic put a smile on my face. Please read when…"
Jan 13, 2011
Bob Fiddler added a discussion to the group Local Store Marketing
Jan 13, 2011
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"Some new findings about Groupon:"
Jan 13, 2011
Bob Fiddler commented on Scott Hume's blog post One More Brand Lesson
"People are unpredictable and so is social media. That's what makes it so frightening and/or interesting and/or valuable, depending on your point of view. You can't test a virtual LTO in the social media world; you have to put the real…"
Nov 21, 2010
Bob Fiddler commented on FohBoh's group Social Media for Foodservice
"A Restaurant's Guide to Groupon: Do It Right or Not at All:"
Nov 19, 2010
Bob Fiddler replied to Nate Bagley's discussion Social Media Customer Relationship Managment in the group Social Media for Foodservice
"Wow, this is a very robust article, covering ALL the bases. But in the end, it's really too complicated to act on, I think, other than just to call one of the vendors and shout "help!" One of the most telling points in the…"
Nov 4, 2010
Bob Fiddler commented on FohBoh's group Foodservice Industry Survey and Panel Group
"Hi, everyone. Looking forward to helping out."
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Foodservice Industry Survey and Panel Group

Are you interested in having a voice and being part of the FohBoh Foodservice Industry Survey and Panel group? If you are, we are assembling a group of qualified participants and will compensate you for your ongoing participation. Just join here.
Nov 2, 2010
Bob Fiddler joined FohBoh's group

Social Media for Foodservice

A place for collaboration about best practices and success stories, share ideas and tools to fully leverage the social web.See More
Nov 1, 2010

Profile Information

The Fiddler Group
Twitter Handle
What best describes my company
Not Applicable
Buying/Selling a Business, Consulting, Locavore, Franchising, Making Friends, Networking
I have been a marketing professional for over 30 years. Like any 30-year journey, this one has taken me many places — as a copywriter, art director and marketing director for Spiegel (the direct merchandiser); as a director of advertising for a $2B home improvement chain; as an agency creative director; and in 1999 as founder and principal of an agency that specializes in brand development.

Because of our success building brands for smaller and mid-size consumer companies, we began to hear from emerging restaurant franchisors, who were hungry for help in a very competitive market. Through those engagements, we learned a lot more about restaurant branding and marketing. Other restaurant clients found us and, well, since I'm an incurable foodie anyway, our restaurant branding and marketing niche just grew along with our expertise. Today helping restaurants fill their tables and restaurant franchisors sell their restaurants are major parts of our business.

A few more facts about me: I'm a branding and marketing junkie with an MS in Advertising from Northwestern University and a side gig as adjunct professor of marketing for Georgetown University.
Years in the Industry

Comment Wall (1 comment)

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At 8:18am on November 1, 2010, Marcus Guiliano said…
Hello Bob,
Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano
Chef on a Mission




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