Voice of the Restaurant Industry
iewpoints about whether or not to include calorie counts on menus are a mixed bag among U.S. restaurant owners, health and nutrition experts, legislators, and consumers.
While some believe the information to be valuable in helping restaurant consumers make healthier eating choices, others believe it has little or no impact on their ordering choices, and still others think it’s actually a deterrent to consumers’ dining out enjoyment.
Currently in places like California, New York…Continue
Everybody loves to read something nice. That goes double when the something nice is about your business. “Had a great time Friday night!” “The new sound system rocks!” “Your toilet paper is the softest!” It’s all good.
But what happens when a customer (gasp!) has a complaint? Be it food quality or customer service, the always-right patron will occasionally have a beef with some aspect of their experience.
In the world of social media that dissatisfaction will most often…Continue
If you build it, they will come. Don’t jump to conclusions! Good service and food are essential, but a sound promotional plan should be the base on which to establish your restaurant. If your business is already running, you may want to make sure you are promoting to the best of your ability. If you’re a new business, putting together a smart promotional plan should be the start. Remember, food and service doesn’t always mean success.
Today, smart restaurant marketers focus on building relationships and creating meaningful interactions by engaging audiences through multiple channels. Your ability to understand the consumer and stay in tune with current trends ensures that you stay in front of the right people in order to build a strong following, and stay relevant in an ever-changing marketplace. This infographic shows the Top Restaurant Marketing Trends of 2013 to help you target consumers in smart and influential…Continue