Posted on October 29, 2008 at 4:33pm
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Some are cutting labor costs. Some are cutting food costs. Some are cutting their advertising budget, etc.
But, here's a tip of how you can cut back expenses on marketing without sacrificing anything...
First, keep in mind that marketing results are measured by how many people you
actually contact. For example with direct mailing, don' t say 5,000 people cause that's how much coupon post cards went out to 5,000 residents. I mean how many people,…
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