Ashley Howard Female Denver, CO United States Food Service Warehouse: Like

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WomenInHospitality

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Green Restaurant Group

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Local, Sustainable & Gre…

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Equipment

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Food and Beverage Media

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Profile Information

Title: Marketing Specialist and Green Consultant

Company: Food Service Warehouse

Website: http://www.foodservicewarehouse.com

Which Restaurant Segment best describes my company: Not Applicable

Which department at the restaurant corporate office: Marketing

What is your profession: Distributor / Equipment

Interests: Discovering New Food, Discovering New Wines, Learning, Making Friends, Networking

Personal Quote: " If you ate pasta and antipasto, would you still be hungry?"

Biography: I have always been a major foodie, so I got incredibly lucky when my marketing career landed me in the foodservice biz.

I received my BA in Philosophy from the University of Colorado, Boulder in 2007. I got a job with Foodservicewarehouse.com, a restaurant equipment and supply distributor, pretty much right out of college, and have had an absolute blast the whole time. I really enjoy working for a company that actually values providing an educational resource for the foodservice industry. We currently have the largest free Foodservice Education Center on the net, and are constantly trying to provide our customers with all the tools they need to successfully start a restaurant.

Last August, I became a LEED AP (which means I'm certified to provide consulting for sustainable buildings) because I saw a major gap between the owners and operators of restaurants who were interested in green and the people who are experts in the "green" field. I just wanted to help restaurateurs have a better understanding of what they can do to be more eco-friendly, and at the same time, actually save some money by doing so. With that in mind, I helped found the Certified Green Commercial Kitchen program to take people through the steps of environmentally friendly practices. I have been featured in several magazines for this endeavor, including Business Week, and have had the opportunity to travel around the country talking about the program. I continue to help restaurants take the steps to go green.

I've had a crazy ride in the foodservice industry and am always looking forward to the next step!!!

Ashley Howard's Blog

Last Night One Restaurant Made Me A Customer For Life: Some Brief Reflections

Posted on June 26, 2009 at 9:45am 6 Comments 0 Likes

As a marketer, I usually think in terms of planned events, promotions, and how to effectively reach your target demographics, but yesterday, I happened upon a wonderful reminder of why sometimes it is better to put all your "marketing plans" and "PR promotions" and "Advertising" off to the side for a moment and just let your own personal passions shine through naturally in your restaurant.

Before I begin, I should mention that I am a HUGE Michael Jackson fan. He pretty much defined… Continue

Viral Marketing: Part I

Posted on June 18, 2009 at 12:12pm 0 Comments 0 Likes

Viral marketing is one of the hot topics in online marketing right now, though it is not a technique that is exclusive to online promotions. While this technique has always existed, the advent of social media has exponentially increased your ability to get noticed. For those of you who've never heard the term, viral marketing refers to a marketing campaign that spreads naturally through word of mouth (or links across the web). If used correctly viral marketing can be one of the powerful… Continue

Marketing Your Eco-Friendly Restaurant...Without Greenwashing!

Posted on June 10, 2009 at 10:32am 4 Comments 0 Likes

Eco-friendly restaurants are the hot-button topic in the foodservice industry at the moment. The general public is getting increasingly knowledgeable about concepts like energy efficiency, water conservation, biodegradables, and green cleaning and have started trying to incorporate these into their daily lives. However, as this movement progresses, more and more companies are trying to market themselves as green, and customers are getting weary. Here are some ways to market a legitimately green… Continue

Comment Wall (18 comments)

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At 11:23am on July 11, 2009, Non-OperatorLarry DuLittle said…: Ashley- I tried emailing you and it bounced back. How can I get in contact with you?
Larry

At 9:47am on July 2, 2009, OperatorTy Sullivan said…: No, thank you for sharing that wonderful story. It was a selfless marketing move that I'm sure the owner doesn't even realize how affective it was. If the company I work for was mine, I would have followed suit. The power of music. It really is magical. Have a great 4th of July!

At 10:43am on June 25, 2009, Tracy McMahon said…: Hi Ashley. Thanks for introducing yourself. I'm enjoying your blogs. Take care!

At 8:31pm on June 24, 2009, Sarah said…: Hi Ashley! Ive been reading your recent posts and im so happy you have joined FohBoh! I look forward to more blogs and posts from you! If there is anything I can do to help, dont hesitate to drop me a line.

Sarah
Manager, Community Development
FohBoh.com

At 8:45pm on June 23, 2009, Non-OperatorPaul Kuck said…: Thanks for the comment, I'm glad you like the site. We definitely need to chat more. Give me a holler sometime, I'd like you know what you are doing for your Green Kitchen program, how its working, etc. My email is on my website, which you should have mentioned in your article....! Talk to you soon.

At 5:05pm on June 23, 2009, OperatorUlrich Koepf said…: Hello Ashley, pleasure to chat with you! How is the weather in Colorado? it is hot down here in Florida, the thermometer showed 102 F. yesterday! add the humidity to that you get a really sticky situation!
I am glad you asked about WoWGreen International, the products are unbelievable, totally safe, non-toxic, PH neutral and they really work!
WoWGreen found a formula to compose a perfect balance by mixing the right enzymes for the right job, there are 153 Enzymes in these products that are acting just like little packman! The natural surfactants are loosening the dirt by drowing it in the air then the enzymes go and eat it all up!
That is basically the way it works.
We are on a mission trying to free homes, business and foodservice establishments of toxic, harmful chemicals!
and the best part of it is that you get paid "green" to go "green"!
Please go to my website at http://www.wowgreen.net/12014 to read more about it.
for any specific questions you may have please e-mail me!

Regards Ulrich

At 11:27am on June 23, 2009, Christine van Rooy said…: Hi Ashley,
Thanks for the complement. Your blog on "Marketing Your Eco-Friendly Restaurant...Without Greenwashing!" has great resources with it. I just finished a restaurant in North Carolina that focused more on "being green". It's a long road and a lot of hard work to keep it heading in the right direction. Good to know that your specialty is in marketing these companies correctly. Maybe our paths will cross on a project.

Cheers,
Christine

At 9:45am on June 23, 2009, Lisa Fruitt said…: Thanks, Ashley. It sounds like we might be able to help each other professionally. I will give you a call...

At 9:15am on June 23, 2009, Non-OperatorMark Michelson said…: Hi Ashley,

Thanks for the hello! Glad you like my quote - feel free to use it anytime.

Cheers,
Mark

At 9:14am on June 23, 2009, Justin said…: Hey Ashley. Thanks for finding me. I hope you like the magazine, and how it looks. HA! Keep in touch.
Justin